Elliot J Littler
Wigan,Greater Manchester
Summary
Experienced Digital Marketing and E-commerce Manager with 10+ years in high-energy retail environments. Demonstrated ability to leverage digital marketing tools to increase sales and improve customer experience. Committed to ongoing professional development and contributing valuable insights to marketing teams.
Overview
12
12
years of professional experience
Work history
E-Commerce Manager
Loopi (Formerly Go Thrift)
Blackburn, Lancashire
11.2024 - Current
- Management of Trading Calendar, responsible for planning and execution across Web, Email and SMS
- Work with Head of Digital to plan and execute promotional campaigns, aligning E-commerce with Marketing Channels
- Oversee website updates on our Shopify+ store, including landing pages, collections, product pages and more, working with our in house dev team. Updates range from creative assets such as banners and headers, creation of product collections in line with requirements, and navigation and user journey updates, in line with UX best practices.
- Tracking of core KPIs to measure success. Responsible for rebuilding from the ground up an Ops Performance Tracker, that pulls through large amounts of data from various areas of the business to analyse success and inform future decisions.
- Responsible for the on site product merchandising strategy, using a custom made data driven model that highlights top performing categories and makes sure they are appearing at the top of the desired pages, managing the 2 in house ecom merchandisers to achieve this.
- Set up automation in various areas of the analytics side of the business reporting to save time and costs.
- Management of the competitor analysis reporting.
- SEO planning and keyword research to ensure that the website is constantly improving its organic visibility.
- Working with external paid marketing partners to make sure this work is aligned with company growth and best interest.
- Day to day management of CRM email system Klaviyo. Planning and executing email campaigns as well as flow automation to improve customer and buying journeys.
- Implementation and day to day management of the SMS strategy through the Attentive platform.
- Day to day management of our eBay store, driving growth the promotional strategies, coupon planning and KPI reporting.
- Graphic design of promotional assets for both onsite and offsite using Adobe Photoshop.
- Working with various stakeholders to drive and grow our Live Selling strategy.
E-commerce Executive
Cosatto
Bolton
11.2021 - 11.2024
- Supporting and helping to coordinate the implementation of the monthly and seasonal promotional planner
- Includes changing prices, uploading creative assets and copy and ensuring the smooth running of the promotions
- Coordinating product launches with the wider company and managing the launch on the company's eCommerce sites
- Work with internal and external stakeholders to manage UX and Customer Journey updates and improvements
- Manage the day-to-day merchandising and personalisation improvements on the Cosatto sites through the Nosto platform as well as on Shopify CMS
- Constant A/B testing, working with the wider web team to ensure tests are set up and carried out, then ensuring that the improvements are pushed to the site once tests are conclusive
- Day to day monitoring of the website to ensure all products are accurate, listed correctly and maximising sales opportunities
- Dealing with and solving all product related issues across our website including stock, pricing and images
- Making promotional and commercial suggestions for product advertising
- SEO optimization, using various tools for keyword research, backlink optimization, as well as competitor analysis
- Working with the wider marketing team to ensure that online merchandising is in line with marketing activity
- Using Shopify and GA4 to provide in depth website analysis and present to the wider team.
E-commerce Executive
Shonn Brothers
Manchester
01.2019 - 11.2021
- Managing the day to day running of the E-commerce site Toys for a Pound (TFAP), which is one part under the Shonn Brothers Banner, including processing orders daily and coordinating with the warehouse to get these picked and packed
- Uploading new products to the Shonn Brothers and Toys for a Pound E-commerce sites, including product photography and copywriting where needed
- Creating branding elements and promotional material for both on-site and off-site Digital
- Marketing, including graphics for the website and social media, as well as the Toys for a
- Pound app
- Developing and executing the Digital Marketing strategy for Toys for a Pound, including social media, Email, SEO, can constant improvement of the PPC campaigns working with the external Digital Marketing agency
- Managing and supporting the on-site Social Media Assistant in creating and executing entertaining high-quality content for Facebook and Instagram
- Conducting SEO keyword research and using this to update copy on the website, including category and product pages, as well as working with the rest of the team to make sure that blogs have relevant keywords and are SEO friendly
- Responding to customer enquiries through e-mail, as well as through the web chat system, dealing with any enquiries or issues that customers have
- Assisting with branding and SEO of the main Shonn Brothers website, and consulting with top management to make the Shonn Brothers website more SEO friendly, and constantly improve UX
- Top Achievements:
- Work on a full redesign of the Toys for a Pound website
- Bring in a structured Digital Marketing strategy, and work with other members of the Toys for a Pound team, as well as external agencies
- Oversee an increase in Instagram followers from under 400 to over 6000, as well as overseeing an increase in Facebook page likes from 10,000 to over 16,000 in 12 months through organic and influencer marketing strategies
- Launch an influencer marketing strategy that boasted a 3500% ROAS
- Bring in a web chat system to decrease the number of e-mails are received and increase productivity and time management.
Website Administrator
North West Timber Treatments
Walkden
06.2016 - 01.2019
- Management of all aspects of the NWTT website, including product photography, copywriting SEO friendly copy for products and pages, designing and creating banners in line with marketing campaigns, and dealing with customer enquiries that come through the site
- Planning and executing the digital marketing strategy, in line with the company vision, across channels such as social media, e-mail, website branding, blogs and other ad hoc channels as appropriate
- At the start of 2017 I pitched a redesign of the NWTT website to company managers and the
- MD, and in March of 2018 we launched the new look website, after nearly 3 months of design and functionality planning and testing, which I had a leading hand in
- Working with external web developers to make sure that the website is in line with the company vision, and that it is performing in line with KPI's
- Using Google Analytics, SEMrush and Microsoft Excel to record and analyse all aspects of website traffic and relaying this back to management
- Administrative duties, both onsite and offsite, which included answering phones and taking orders when the sales department requires help
- Management of the POS system and internal price books across the company.
Website Administrator
Artisan Furnishings
Bolton
09.2015 - 06.2016
- Adding all products to the website as it was a new venture the company were working towards, this included editing images and add them to product pages, along with writing
- SEO friendly copy for the products and category pages.
Bar Support
Revolution Bars
03.2015 - 09.2015
Digital Marketing Apprentice
Rattan Direct
Bolton
09.2013 - 10.2014
- Working with and supporting the digital marketing team to plan and implement the marketing plan on a monthly basis
Education
Professional Diploma - Digital Marketing
Digital Marketing Institute
ManchesterBaltic Apprenticeships
ManchesterDeanery Sixth Form
Deanery High School
WiganSkills
- Merchandising
- E-commerce Website management
- Project management
- Social Media management
- Digital Marketing strategy
- SEO & Keyword analysis
- Copywriting
- Photography
- E-mail Marketing
- Promotional campaign execution
- KPI performance analysis
- User experience optimisation
- Data-driven merchandising
- Search engine optimisation
- A/B testing
Timeline
E-Commerce Manager
Loopi (Formerly Go Thrift)
11.2024 - Current
E-commerce Executive
Cosatto
11.2021 - 11.2024
E-commerce Executive
Shonn Brothers
01.2019 - 11.2021
Website Administrator
North West Timber Treatments
06.2016 - 01.2019
Website Administrator
Artisan Furnishings
09.2015 - 06.2016
Bar Support
Revolution Bars
03.2015 - 09.2015
Digital Marketing Apprentice
Rattan Direct
09.2013 - 10.2014
Professional Diploma - Digital Marketing
Digital Marketing Institute
Baltic Apprenticeships
Deanery Sixth Form
Deanery High School