Joanna Webster
Leeds
Summary
Detail-oriented and highly organised professional with a strong background in administrative coordination, stakeholder relationship management, and process improvement. Experienced in supporting operational efficiency, managing data, and maintaining client-focused services. Recognised for strong communication skills, a proactive approach, and the ability to multitask effectively in fast-paced environments. A natural problem solver with a commitment to delivering high-quality support and contributing to organisational and customer success.
Overview
10
10
years of professional experience
Work History
Sales and Marketing Executive
The Proton Group
Wakefield
06.2022 - Current
- Administrative & Organisational Support: Maintain detailed records, managed hazardous information documentation, and ensure compliance with business standards.
- Key Account Coordination: Managed relationships with key distributors, national breweries and pub groups. Aligned objectives and built long-term partnerships. Closely managed 30-40 key accounts and point of contact for majority of customer base, 200+ accounts.
- Client Communications: Managed professional correspondence, scheduling, and follow-ups. Regular face to face, zoom and teams meetings.
- Process Improvement: For example, streamlined annual price reviews. After 2 years successfully coordinated and brought approx 232 accounts in line with standardised pricing structures, improving business profitability.
- Diary & Scheduling Management: Managed personal diary and Sales Directors for joint projects. Scheduled and handled logistics of new trial set ups and site visits. Co ordinated delivery of products, external engineer visits for machine set ups, arranging stakeholder meetings at relevant intervals. Largest trial I logistically managed for a pub group had 7 live sites, running for 3 months.
- Document Creation: Created standardised templates for Technical Data Sheets and instructions for use of products.
- Event Support: Represent company at industry events and trade shows, 6-8 annually.
- Training Sessions: Delivered structured training sessions to our customers stakeholders and sales teams, improving, best practices and knowledge of product applications.
- Reporting & Data Management: Compiled sales performance reports, tracked key metrics, and kept CRM systems up-to-date to streamline administrative processes.
Start Up Business Development
All Shape Up
Remote
10.2019 - 05.2022
- Social Media Administration: Managed administrative aspects of Instagram outreach, including scheduling posts and tracking engagement metrics.
- Market Research and Reporting: Conducted regular market assessments and compiled reports on trends, ensuring up-to-date insights for strategic planning.
- Client Scheduling and Record Management: Lead generation and scheduling of prospective client meetings, maintaining accurate records and calendars.
- Event Coordination: Supported organising special events, managing logistics for 5-Day Challenges, Online Master Class Seminars, and promotional giveaways.
Sales Manager
Firehouse Fitness
Sheffield
01.2019 - 10.2019
- CRM Development: Designed and implemented interactive Excel spreadsheets to serve as a customised CRM system, streamlining member management, tracking sales leads, and improving data accessibility.
- Sales and KPI Management: Developed and implemented sales strategies, setting and monitoring KPIs.
- Recruitment: Recruited and onboarded Receptionists and Membership Consultants, ensuring alignment with company culture and operational requirements.
- Training Development: Created training presentations, enhancing onboarding processes and equipping team members with skills and knowledge to excel in their roles.
Sales and Marketing Manager
Xercise4less
Leeds
07.2017 - 09.2018
- Team Leadership: Managed a team of 5 Membership Consultants, driving performance and fostering a collaborative, high-performing culture.
- Query Management: Managed high volumes of customer inquiries through effective multitasking, resolving complaints per company guidelines and escalating complex issues to Head Office.
- Customer Service: Delivered exceptional service, ensuring customer satisfaction and retention.
- Sales and KPI Management: Developed and implemented sales strategies, consistently meeting and exceeding KPIs.
- Recruitment and Development: Led hiring efforts and conducted performance reviews, providing coaching and actionable feedback to improve team productivity
- Operational Efficiency: Managed staff rotas, ensured compliance with Health & Safety, audit standards and Data Protection Guidelines.
- Strategic Outreach: Managed corporate bookings, In-Reach and Out-Reach activities, to expand memberships and build partnerships.
Senior Membership Sales Consultant
Xercise4Less
Leeds
06.2016 - 07.2017
- Lead Generation and Outreach: Proactively generated leads through outreach activities, corporate events, and communication via phone, email, and face-to-face appointments, driving membership growth and consistently meeting conversion targets.
- Sales Lifecycle Management: Managed complete sales process, from prospecting to closing.
- CRM Expertise: Accurately maintained membership records in CRM systems, optimising data processes while ensuring compliance with GDPR regulations.
- Upselling: Identified upselling opportunities, increasing revenue and enhancing the value of memberships.
Senior Receptionist
Fitness First
Australia
08.2015 - 01.2016
- Customer Service: Welcomed members and guests with professionalism, delivering friendly, knowledgeable assistance.
- Inventory Management: Monitored and managed retail stock levels, ensuring timely ordering and replenishment to meet member needs.
- Communication and Coordination: Answered incoming calls, compiled detailed notes, and efficiently directed inquiries to appropriate staff or departments.
- Operational Leadership: Took full responsibility for opening and closing procedures, maintaining building security, and ensuring smooth day-to-day operations.
- Financial Accountability: Managed cash handling processes and daily cashing up.
- Class Scheduling: Organised and coordinated class cover, ensuring continuity in group fitness offerings.
Education
BSc (Hons) Sport & Exercise Science - Sport and Exercise Science
Leeds Metropolitan University
Skills
- Administrative & Organisational Skills
- Proficient with CRM systems
- MS Office tools, Teams & Zoom
- Client Relations & Professional Communication
- Time Management & Multitasking
- Process improvement
- Problem solving & Critical Thinking
- Data Management & Reporting
- Cross-Team Collaboration
- Trade Show & Industry Event Representation
Timeline
Sales and Marketing Executive
The Proton Group
06.2022 - Current
Start Up Business Development
All Shape Up
10.2019 - 05.2022
Sales Manager
Firehouse Fitness
01.2019 - 10.2019
Sales and Marketing Manager
Xercise4less
07.2017 - 09.2018
Senior Membership Sales Consultant
Xercise4Less
06.2016 - 07.2017
Senior Receptionist
Fitness First
08.2015 - 01.2016
BSc (Hons) Sport & Exercise Science - Sport and Exercise Science
Leeds Metropolitan University
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