Jazmin Lin Xie
London
Summary
Fashion enthusiast with customer experience through a self founded press on nail brand, as well as customer facing roles in retail and campus environments. Skilled in understanding customer needs, providing tailored recommendations, and building strong client relationships to drive sales and repeat business.
Overview
2
2
years of professional experience
Work history
Founder of a Press On Nails Brand
Beaver London (beaverlondon.com)
London
09.2025 - Current
- Founded and managed a personal press-on nail brand, focusing on handmade nail designs and brand's aesthetics.
- Built and maintained customer relationships, striving to achieve repeat purchases and customer loyalty.
- Managed end-to-end operations including product design, sourcing, pricing, and order fulfillment.
- Created contents through social media platforms, increasing brand awareness and delivering brand's mission.
- Delivered excellent customer service by handling enquiries, feedback, and after-sales support.
Student Welcome Assistant
Goldsmiths, University of London
London
07.2025 - 09.2025
- Welcomed new students during orientation week, providing guidance and creating a friendly and supportive first impression.
- Assisted with enquiries, offering clear directions and information about campus facilities and services.
- Managed high volumes of interactions in a fast paced environment, remaining approachable and professional at all times.
- Collaborated with a team of staff and student ambassadors to ensure smooth event operations.
Sales Volunteer
Charity Shop
London
03.2025 - 06.2025
- Supported day to day operations in a charity shop, delivering excellent customer service to a wide range of customers.
- Assisted customers with product selection, providing honest and helpful recommendations.
- Maintained visual merchandising standards, organizing displays to enhance customer experience.
- Handled stock sorting, replenishment, and donations while following store procedures.
- Worked as part of a team to create a welcoming, inclusive, and friendly environment.
Retail Sales Assistant
Fashion Clothing Boutique
Beijing
03.2024 - 09.2024
- Delivered a premium and personalized shopping experience, aligning recommendations with customer needs rather than pushing sales.
- Stayed up to date with current fashion trends to enhance product knowledge and customer engagement.
Education
Master of Science - Marketing
Goldsmiths, University of London
City of london 09/2024 - 09/2025
Skills
- Customer service & personalized consultations
- Sales & target achievement
- Strong communication skills
- Product knowledge (skincare & beauty)
- Teamwork & collaboration
- Adaptability & flexibility
- Initiative & problem solving
- Organization & time management
Languages
English
Fluent
Chinese (Mandarin)
Fluent
Timeline
Founder of a Press On Nails Brand
Beaver London (beaverlondon.com)
09.2025 - Current
Student Welcome Assistant
Goldsmiths, University of London
07.2025 - 09.2025
Sales Volunteer
Charity Shop
03.2025 - 06.2025
Retail Sales Assistant
Fashion Clothing Boutique
03.2024 - 09.2024
Master of Science - Marketing
Goldsmiths, University of London
09/2024 - 09/2025