Rebecca Reed
Telford,Telford and Wrekin
Summary
Professional Summary
Results-driven Brand Captain and Senior Makeup Artist with 10 years of professional experience, currently serving as Elevated Staff at Sephora. A strategic leader with a proven track record of monitoring brand profitability, driving sales through technical excellence, and facilitating advanced product training for diverse teams. Expert in Bridal, Media, and Photographic artistry, with a mastery of colour theory, lighting, and skin-tone management for all ethnicities. Combines high-level creative design with extensive supervisory experience, including managing teams of up to 50 members, overseeing large-scale operations, and maintaining impeccable sanitation and health and safety standards.
Overview
14
14
years of professional experience
Work history
Sephora | Brand Captain & Elevated Staff
Sephora
Birmingham
2024.10 - Current
- Brand Performance: Monitor and drive brand profitability by analyzing daily sales data and implementing strategies to hit financial targets.
- Technical Leadership: Act as the primary subject matter expert, ensuring team members master product knowledge and specific application techniques.
- Operational Excellence: Lead the "Services" team in delivering high-caliber makeovers while maintaining strict artistry standards and client satisfaction.
- Stability & Continuity: Established as the primary Lead Artist for the services department for over 1.5 years, maintaining consistent revenue and departmental reliability.
Makeup artist
Rare Beauty Mua
Telford, Shropshire
2016.01 - Current
- 10 Years of Technical Expertise: Deliver high-caliber artistry across bridal, editorial, and commercial sectors, specializing in advanced techniques for all skin types, face shapes, and ethnicities.
- High-Profile Event Residency: Served as the exclusive lead artist for a major annual event for five consecutive years, managing hair and makeup for keynote speakers for a weekend audience of over 10,000 attendees.
- End-to-End Business Operations: Manage all facets of the business, including strategic marketing, financial accounting, and maintaining a comprehensive professional inventory of premium cosmetics.
- Bespoke Bridal Design: Orchestrate full bridal party services, designing personalised looks that align with artistic visions while ensuring "photo-perfect" finishes through a deep understanding of studio and natural lighting.
- Client Consultation & Education: Conduct in-depth consultations and professional makeup lessons, providing tailored advice on product application and colour theory to enhance individual facial aesthetics.
- Rigorous Sanitation Standards: Maintain an impeccably sanitised workstation and toolkit, strictly adhering to industry-leading hygiene and infection control protocols to ensure client safety.
- Logistics & Mobile Services: Efficiently coordinate onsite and offsite appointments, managing travel logistics and time-sensitive scheduling for a diverse portfolio of over 100 clients.
Makeup and Hair Artist
De La Motte Photography
Telford, Telford and Wrekin
2016.03 - 2022.02
- Department Leadership: Promoted to Head Artist within one month of hire, overseeing all styling for a high-volume photography studio.
- Technical Proficiency: Fulfilled complex hair and makeup briefs under strict 60-minute time constraints to maintain studio efficiency.
Intern / teaching assistant
DFMA - makeup academy
Trafford, Manchester
2023.02 - 2023.02
- prepped the room every morning for the students and the tutor
- Filled tutors in on the events of the day before
- modelled for the makeup demonstration
- Helped the students by answering any questions and helping them to gather up equipment
- Went round and made sure everyone was on track and if anyone needed help
- If help was needed I answered any questions and helped guide them with their next steps
- Helped keep morale up when the students felt a bit nervous or overwhelmed
- Modelled for the students when there was an odd number of them
- Helped everyone take pictures of their work and discussed angles, lighting etc
- Packed everything away at the end of the day and made sure the room was ready for the next session
Management & Supervisory Experience (Condensed)
Varied
Telford
2012.04 - 2024.11
- Area & Site Supervision (Service Master / Telford & Wrekin): Managed over 50 members of staff across 20 distinct sites, acting as the primary point of contact for clients and personnel.
- Guest Services & Reception (Buckatree Hall / Hawkstone Park): Managed front-of-house operations, handled financial transactions, and utilised Rezlynx software for complex booking management.
- Head Housekeeper (The Raven Hotel): Progressed from casual worker to Head Housekeeper, overseeing staff rotas, stock orders, and high-level hygiene standards.
Education
Certificate of Higher Education - Bridal Makeup
CS Beauty
WrexhamCertificate of Higher Education - Plouise Pro Course
P Louise Makeup Academy
ManchesterCertificate of Higher Education - Cover 19 Certificate
Barbicide
LondonCertificate of Higher Education - The Essential Bride - Classic Bridal & Event Hair Styling
Training Solutions in Hair
StaffordCertificate of Higher Education - Contouring & Highlighting
International Open Academy
LondonCertificate of Higher Education - Makeup Artistry
International Open Academy
LondonCertificate of Higher Education - Lash Lift & Tint
Dragonfly
Shrewsbury Certificate of Higher Education - UV Gel Nail Polish
Dragonfly
Shrewsbury, ShropshireCertificate of Higher Education - Eyelash Extensions
Dragonfly
Shrewsbury, ShropshireDiploma of Higher Education - Fashion, Media & TV - Makeup & Hair
DFMA
London11.2022
Skills
- Advanced Makeup Artistry: Expert application in bridal, fashion, and editorial makeup with facial contouring and lash application
- Colour Theory & Lighting Mastery: Sophisticated application of colour principles and light-play to ensure flawless finishes across various environments and photography styles
- Trend Analysis: Proactive identification of industry shifts and current fashion trends to provide contemporary, on-brand looks
- Creative Design: Conceptualizing and executing original makeup designs tailored to specific project briefs or client visions
- Sanitation & Hygiene Excellence: Strict adherence to regulatory standards and impeccable health and safety protocols
- Performance Management: Proven track record of achieving sales goals and managing KPIs through data-driven tracking and strategy development
- Team Leadership & Talent Acquisition: Experienced in staff recruitment, group management, and fostering motivated, high-performing teams in diverse environments
- Professional Development: Skilled in staff training, mentoring, and coaching to elevate service standards and technical proficiency
- Project & Resource Management: Efficient coordination of promotional events and large-group bookings with focus on time efficiency and seamless execution
- Bespoke Client Consultation: Conducting in-depth consultations to identify client needs and deliver personalized, high-satisfaction results
- Brand Ambassadorship: Representing premium brands through sophisticated product promotion techniques and professional demeanour
- Diplomatic Communication & Discretion: Maintaining absolute confidentiality and calm, resilient presence when working under pressure or with high-profile clientele
- CRM Systems & Engagement: Utilizing customer relationship management tools to build loyalty and drive repeat business
Websites
Accomplishments
- Key Accomplishments
- Rapid Career Progression: Consistently exceeded performance expectations at Sephora, earning a promotion to Elevated Staff and Brand Captain within the first six months of tenure.
- Operational Stability: Established as the primary Lead Artist for the services department for over 1.5 years, maintaining departmental continuity, high service standards, and consistent revenue generation.
- Rapid Career Advancement: Achieved promotion to Head Makeup Artist within a high-volume photography studio within one month of hire.
- High-Pressure Artistry: Successfully delivered complete hair and makeup styling within a strict one-hour timeframe for clients, including high-pressure "mother-daughter" shoots.
- Large-Scale Event Operations: Executed hair and makeup for keynote speakers five years consecutively at a major event hosting over 10,000 attendees per weekend.
- Academic Leadership & Mentorship: Selected for an internship and teaching assistant role with the DFMA Academy, providing technical guidance, morale support, and photography assistance to students.
- Multidisciplinary Beauty Training: Completed specialized training across multiple institutions in bridal artistry, lash extensions, lash lifting/tinting, and UV gel nail technology.
- Regulatory Compliance & Safety: Maintained 100% compliance with health and safety standards, holding multiple certifications in COSHH, GDPR, and infection control.
Timeline
Sephora | Brand Captain & Elevated Staff
Sephora
2024.10 - Current
Intern / teaching assistant
DFMA - makeup academy
2023.02 - 2023.02
Makeup and Hair Artist
De La Motte Photography
2016.03 - 2022.02
Makeup artist
Rare Beauty Mua
2016.01 - Current
Management & Supervisory Experience (Condensed)
Varied
2012.04 - 2024.11
Certificate of Higher Education - Bridal Makeup
CS Beauty
Certificate of Higher Education - Plouise Pro Course
P Louise Makeup Academy
Certificate of Higher Education - Cover 19 Certificate
Barbicide
Certificate of Higher Education - The Essential Bride - Classic Bridal & Event Hair Styling
Training Solutions in Hair
Certificate of Higher Education - Contouring & Highlighting
International Open Academy
Certificate of Higher Education - Makeup Artistry
International Open Academy
Certificate of Higher Education - Lash Lift & Tint
Dragonfly
Certificate of Higher Education - UV Gel Nail Polish
Dragonfly
Certificate of Higher Education - Eyelash Extensions
Dragonfly
Diploma of Higher Education - Fashion, Media & TV - Makeup & Hair
DFMA