Summary
Overview
Work History
Education
Skills
CAREER HIGHLIGHTS
Timeline
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Jared Blake

London

Summary

I'm a communications professional with 7 years of experience across public and private sectors. My career in communications has led me to become a key worker in energy industry communications and marketing, and previously in the cinema industry.

I've successfully increased followers and traffic for each website and channel I have worked on, and I approach my work methodically, using data analysis to provide top-class management of social media channels, websites, and other communication avenues.

Overview

7
7
years of professional experience

Work History

Digital Communications Executive

Energy Networks Association
01.2023 - Current
  • Project managed the development of Powercut105.com, a nationally critical website
  • Managed 3 other sites with over 3 million yearly visits
  • Managed B2B social media channels and paid advertisement
  • Acted as a reliable advisor across the energy industry for digital communications
  • Created and executed industry-level communications plans for several national-level events
  • Managed significant relationships with contractors
  • Developed and managed the ENA brand
  • Created political communications on weekly
  • Developed the association's first newsletter
  • Managed in and out-of-hours press
  • Trained staff in website development

Social Media Manager

ODEON Cinemas
05.2022 - 10.2022
  • Managed all 10 ODEON B2B and B2C channels in the UK and Ireland
  • Managed Facebook ads, with over £80k worth of budget
  • Created a 10-channel social strategy, based on evaluation
  • Conducted media and marketing activity at premieres and celebrity interviews for films from the Marvel and DC cinematic universes, Disney, Warner Bros, Universal and Paramount
  • Worked with agencies and managed freelancers to develop and produce top level content
  • Managed communications with senior leaders, stakeholders and clients
  • Doubled followers on TikTok and produced ODEON's first viral content on TikTok
  • Raised positive online sentiment above all of ODEON's competitors

Senior Social Media Producer

London Real
11.2021 - 05.2022

In this role, I have

  • Managed advanced YouTube channels
  • Managed multiple social media channels
  • Initiated paid advertising
  • Developed influencer engagement skills

Communications & Social Media Officer

Department For International Trade
10.2019 - 11.2021
  • Produced marketing plans to improve engagement with stakeholders and audiences
  • Created content and marketing campaigns for multi-sector events including Sport, Fashion, Entertainment, Technology, Aerospace, and Education
  • Managed social profiles across mainstream platforms
  • Worked in DIT's Brexit communications team, developing communication plans
  • Worked in DIT's COVID-19 Communications team, handling crisis communications
  • Managed government and external to government stakeholders

Ministerial & VIP Events Producer

Department For International Trade
11.2017 - 10.2019
  • Coordinated promotional activities and trade shows
  • Preserved brand integrity by monitoring the consistency and quality of marketing content
  • Joined the EU Exit Communications team to work on the team's communications in their busiest periods
  • Traveled nationally and internationally to work with our agencies and deliver clear company messages through events

Education

NVQ Level 4 - PR & Communications

Government Communications Service
Westminster, London
06.2019

A-Levels - Communications and Culture

SEEVIC College
Essex
07.2017

A-Levels - English Language & Literature

SEEVIC College
Essex
07.2017

A-Levels - Film Studies

SEEVIC College
Essex
07.2017

Skills

  • Managing multiple communications avenues
  • Creating and managing marketing plans, campaigns, and project management
  • Large budget management
  • Managing Contractors
  • Advanced understanding of website CMSs
  • Increasing social media success rates
  • Senior stakeholder engagement
  • Advising communications best-practice
  • Optimising paid advertising
  • Crisis management
  • Adapting to different work environments
  • Understanding behavioral change in communications
  • Knowledge of several popular work industries
  • Mentoring and training staff

CAREER HIGHLIGHTS

  • At Energy Networks Association
  • Developing nationally critical infrastructure
  • Working on the Safety Health and Environment Conference
  • Transforming social platforms, increasing followers by 15% in one year
  • Managing all of the staff's digital work
  • At ODEON Cinemas:
  • Developing marketing campaigns for films including: Thor: Love and Thunder, Black Adam, Lightyear and Halloween Ends
  • At DIT:
  • Working on Brexit Communications
  • Assisting SMEs during the COVID-19 Pandemic
  • Producing events for high-level MPs including Dr Liam Fox MP and former Prime Minister and DIT SoS, Liz Truss MP
  • Working on Expo 2020 Dubai

Timeline

Digital Communications Executive

Energy Networks Association
01.2023 - Current

Social Media Manager

ODEON Cinemas
05.2022 - 10.2022

Senior Social Media Producer

London Real
11.2021 - 05.2022

Communications & Social Media Officer

Department For International Trade
10.2019 - 11.2021

Ministerial & VIP Events Producer

Department For International Trade
11.2017 - 10.2019

NVQ Level 4 - PR & Communications

Government Communications Service

A-Levels - Communications and Culture

SEEVIC College

A-Levels - English Language & Literature

SEEVIC College

A-Levels - Film Studies

SEEVIC College
Jared Blake