Summary
Overview
Work History
Education
Skills
Relevant Experience
References
Timeline
Generic

Holly Ridley

Hexham,Northumberland

Summary

Committed people person with exceptional communication, interpersonal and organisational skills - I led a high performing, highly motivated and professional team at ITV. With strong social intelligence I am at ease with a wide and diverse range of people - I know how to fit into any social or work situation and how to put people at ease to elicit the best outcome for differing scenarios. My forthcoming nature and positive approach to life enables others to share their thoughts and feelings with me.


Overview

30
30
years of professional experience
4
4
years of post-secondary education

Work History

Head of Media Planning

ITV
London, City of London
01.2005 - 07.2024

Key Responsibilities:

  • Leading a large team of planners who would strategise, plan, implement and evaluate on-air marketing campaigns for ITV's programme content and platforms.
  • Main media contact for senior Directors across a wide variety of departments, ranging from Programme Strategy to Technology.
  • Work closely with Audience Research to collect qualitative and quantitative data to analyse, evaluate and interpret findings - providing evidence to inform or validate current and future planning decisions.
  • Presenting to internal clients and also to conference delegates within industry.
  • Development, support and coaching of team.

ITV Media Planner & Strategy Co-ordinator

ITV
London, City of London
06.1998 - 12.2004
  • Responsible for liaising with all Regional Broadcasters

Audience Research Group Head

Carlton Television
London, City of London
09.1995 - 05.1998
  • Led a team that collected, analysed and presented findings

Audience Research Executive

BBC Broadcasting
London, City of London
01.1995 - 08.1995
  • Collected, analysed and presented research findings
  • Inc experience of interviewing public re introduction of digital tv

Audience Research Assistant

TSMS
London, City of London
06.1994 - 12.1994
  • Producing reports using programme data from BARB survey

Education

Bachelor of Science - Social Sciences

University of Northumbria at Newcastle
Newcastle upon Tyne
09.1990 - 06.1994

Skills

Very strong Interpersonal skills - comfortable working and liaising with a diverse range of people

Effective influencing and persuading skills from clients to internal senior management team

Strong communicator (including public speaking) and active listener

Team building and Leadership

Resourcefulness and Resilience

Time management skills and ability to prioritise own workload producing high standard work often to tight deadlines under pressure

Self motivator with ability to work independently and as part of a team

Problem-solver and good organiser with a flexibility that complements this ability

Highly competent with modern day technology - laptops & smartphones

Relevant Experience

My University degree course included a one year placement at the Office of Population Censuses and Surveys which later became the ONS.  I was involved in delivering the national housing survey and in the co-ordination for a survey we conducted into smoking amongst school children. 

Social Research was my choice of career as I thoroughly enjoyed my work experience but I diverted by chance into Media Research followed by Media Planning. I would love the opportunity now I have relocated home to Northumberland to be part of the ONS once more! This job is so appealing as it offers me the flexibility I need but also the opportunity to meet new people which I am passionate about. It also allows me to break free from the office! I am currently volunteering for the North Pennines National Landscape and both the Northumberland & Durham Wildlife Trust. Every week I am meeting new people (and wildlife) including farmers and conservationists as I work and traverse across the fells and moors of the Pennines.





References

References available upon request.

Timeline

Head of Media Planning

ITV
01.2005 - 07.2024

ITV Media Planner & Strategy Co-ordinator

ITV
06.1998 - 12.2004

Audience Research Group Head

Carlton Television
09.1995 - 05.1998

Audience Research Executive

BBC Broadcasting
01.1995 - 08.1995

Audience Research Assistant

TSMS
06.1994 - 12.1994

Bachelor of Science - Social Sciences

University of Northumbria at Newcastle
09.1990 - 06.1994
Holly Ridley