Guy Millward
Bristol,South Gloucestershire
Summary
Digital content and video professional with expertise in managing content from strategy to execution, including scripting, filming, editing, and channel growth. Proven background in written content and SEO, supported by extensive experience in outbound sales and team management. Successfully led recruitment, training, and performance for teams of 20 to 30, demonstrating strong commercial awareness and the ability to simplify complex topics for diverse audiences.
Overview
20
20
years of professional experience
Work history
Digital Content Manager
ELM Legal Services
Bristol, South Gloucestershire
02.2023 - Current
- Sets video content strategy and roadmap against commercial objectives.
- Turns technical legal and financial material into accessible video for a general audience.
- Full production: scriptwriting, filming, directing, editing.
- Runs company YouTube channel: SEO, thumbnails, scheduling, analytics and brand compliance.
- Have grown channel from 0 to 13K subscribers.
Content Marketing Executive
ELM Legal Services
Bristol, South Gloucestershire
03.2020 - 02.2023
- Wrote all business content: blogs, ad scripts and short-form video scripts.
- Turned complex material into engaging, search-optimised copy on brand.
- Worked with external SEO specialists on keyword strategy.
- Briefed and reviewed external video editors for quality and tone.
Deputy Call Centre Manager
ELM Legal Services
Bristol, South Gloucestershire
01.2017 - 03.2020
- Reported to the Call Centre Manager, managing 20 to 30 outbound agents on estate planning sales.
- Led recruitment, onboarding and training, including compliance and objection handling.
- Monitored call quality and owned individual and team sales targets.
Team Leader
ELM Legal Services
Bristol, South Gloucestershire
09.2014 - 01.2017
- Led a team of outbound agents while maintaining a personal sales workload.
- Delivered training and coaching to develop agent performance.
- Drove team morale and engagement on the floor.
- Consistently exceeded individual and team targets.
Outbound Agent
ELM Legal Services
Bristol, South Gloucestershire
10.2012 - 09.2014
Waiter (part-time)
Ginny Lyons Catering Ltd
Exeter, Devon
05.2007 - 09.2009
Shop Assistant (part-time)
Mills & Son - Londis
Exeter, Devon
09.2006 - 07.2008
Education
Apprenticeship - Digital Marketing
Digital Peninsula Network (DPN)
Penzance, Cornwall (Online) /2022 - /2023
Post Graduate Certificate - Management
University of Liverpool
Liverpool /2017 - /2018
Bachelor of Arts - Criminology
University of the West of England
Bristol /2010 - /2013
A-Levels - Economics, Computing, Politics, Electronics (AS)
Exeter School Sixth Form
Exeter /2007 - /2009
GCSEs - English Lit, English Lang, Maths, Dual Science, Classical Civ, Religious Studies, French, Art
Exeter School
Exeter /2002 - /2007
Skills
- Search Engine Optimisation
- Empathetic communication
- Copywriting proficiency
- Digital marketing knowledge
- Video production capacities
- Emotional intelligence
- Team player
- Multimedia content editing
Affiliations
- Music is my main interest outside work. I run millwardmusic.com and the @millwardmusic YouTube channel, teaching Irish bouzouki, tenor guitar and clawhammer banjo, which combines my own playing with scripting, filming and producing video lessons. I also DJ, recording and uploading video mixes of 90s atmospheric jungle to my @enochatmospherics YouTube channel.
- Cooking is a long-running interest of mine, particularly using cast iron, and I bake my own bread.
- I follow markets and manage my own long-term investment portfolio.
- I spend time walking and getting outdoors around the local countryside.
- I keep active with regular exercise as part of my routine.
Languages
English
Native
References
References available upon request.
Timeline
Digital Content Manager
ELM Legal Services
02.2023 - Current
Content Marketing Executive
ELM Legal Services
03.2020 - 02.2023
Deputy Call Centre Manager
ELM Legal Services
01.2017 - 03.2020
Team Leader
ELM Legal Services
09.2014 - 01.2017
Outbound Agent
ELM Legal Services
10.2012 - 09.2014
Waiter (part-time)
Ginny Lyons Catering Ltd
05.2007 - 09.2009
Shop Assistant (part-time)
Mills & Son - Londis
09.2006 - 07.2008
GCSEs - English Lit, English Lang, Maths, Dual Science, Classical Civ, Religious Studies, French, Art
Exeter School
/2002 - /2007
A-Levels - Economics, Computing, Politics, Electronics (AS)
Exeter School Sixth Form
/2007 - /2009
Bachelor of Arts - Criminology
University of the West of England
/2010 - /2013
Post Graduate Certificate - Management
University of Liverpool
/2017 - /2018
Apprenticeship - Digital Marketing
Digital Peninsula Network (DPN)
/2022 - /2023