Summary
Overview
Work history
Education
Skills
Websites
References
Hobbies and Interests
Projects
Languages
Timeline
Generic

SHAHBAZ AHMED

Manchester,UK

Summary

Accomplished digital marketing and e-commerce specialist with extensive expertise in PHP, WordPress, WooCommerce, Magento, and Shopify. Proficient in JavaScript frameworks such as React.js and jQuery, alongside advanced skills in HTML5, CSS3, and Bootstrap for seamless web development. Demonstrates a strong command of SEO strategies using tools like SEMrush and Ahrefs to enhance online visibility. Adept at managing PPC campaigns across Google Ads and Meta Ads platforms to maximise ROI. Skilled in utilising Google Analytics for performance metrics analysis and conversion rate optimisation. Experienced in VPS server setup and cybersecurity measures to ensure robust website security. Committed to driving brand awareness through innovative digital marketing strategies while optimising user experience across e-commerce platforms.

Overview

14
14
years of professional experience
6
6
years of post-secondary education

Work history

Digital Marketing Manager | Website Manager

Habbio.co.uk, Johnsankey.co.uk
Nottingham, UK
06.2023 - 06.2025
  • Develop and execute Google Ads campaigns to drive traffic, leads, and conversions.
  • Conduct keyword research, ad copy, and ad creative development to optimize campaign performance.
  • Manage campaign budgets, bids (manual and automated bidding (e.g., target CPA, target ROAS)), and targeting to maximize ROI and achieve KPIs.
  • Monitor and analyze campaign performance using Google Analytics and other reporting tools.
  • Identify trends and insights to continuously improve campaign performance and achieve business objectives.
  • Collaborate with cross-functional teams, including marketing, design, and content, to align advertising efforts with overall marketing strategies.
  • Stay updated on industry trends, Google Ads updates, and best practices.
  • Provide regular reporting and analysis to stakeholders on campaign performance, key metrics, and actionable insights.
  • Develop and implement advertising strategies on Meta platforms to drive brand awareness, traffic, leads, and conversions.
  • Conduct audience research and segmentation to target the right audience with tailored messaging and creatives.
  • Create and optimize ad campaigns, ad sets, and ad creative to maximize performance and ROI.
  • Manage campaign budgets, bids, and pacing to achieve KPIs and objectives.
  • Develop and manage retargeting campaigns to re-engage past website visitors and customers.
  • Conduct A/B testing to optimize ad creative, landing pages, and targeting strategies.
  • Track and analyze campaign performance using Meta's Ads Manager and other analytics tools.
  • Optimize campaigns for key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
  • Generate regular reports on campaign performance, highlighting key metrics and insights.
  • Provide actionable recommendations to improve future campaigns based on findings and strategies for stakeholders and collaborate with cross-functional teams.
  • Keep up-to-date with the latest trends, updates, and best practices in Meta advertising.
  • Implement new techniques and tools to enhance campaign performance.
  • Google Ads
  • Meta Ads (Facebook Ads and Instagram Ads)
  • Bing Ads
  • PPC
  • Google Analytics/GA4
  • Google Tag Manager
  • Google Merchant Center Next
  • Google Search Console, Sitemap
  • Conversion Optimization & Performance - CRO
  • CRM - Email Marketing (Mailchimp, Klaviyo), HubSpot
  • WordPress Ecosystem, WooCommerce
  • SEO, Technical SEO, Link building, Content Marketing, Local SEO, Google My Business, Keywords Searching, Backlinks and Traffic – SemRush, Ahrefs
  • SMM – Facebook, Instagram and LinkedIn
  • Amazon Seller Central, Amazon PPC, eBay
  • Reporting, Analysis and Presentation
  • Canva – Graphic Designing
  • Notion & Jira, Monday - Project Management Tools
  • AI – OpenAI, ChatGPT, DeepSeek, Grok, Jasper AI, Google Gemini and many others
  • Collaboration with other teams.
  • Facilitated successful online campaigns by leveraging social media platforms.
  • Emphasized visual storytelling in website design for better audience connection.
  • Optimized SEO strategies, leading to improved web traffic.
  • Collaborated on cross-functional teams for integrated marketing efforts.
  • Utilized A/B testing methods for optimizing click-through rates on emails and web pages.
  • Monitored KPIs regularly, ensuring constant improvement in digital strategies.
  • Implemented analytics tools, enhancing performance tracking capabilities.
  • Managed email marketing campaigns to foster client relationships.
  • Oversaw content strategy, improving brand consistency across all platforms.
  • Collaborated with the design team to develop innovative graphics and video content for the website and social platforms.
  • Managed key digital channels, including YouTube, LinkedIn and content development, Google, Facebook and Instagram Ads.
  • Evaluated Google Ads campaigns against ROI and KPI targets and identified opportunities for further growth and improvement.
  • Fostered customer engagement with regular blog posts and newsletters.

Project Manager

Softlinkage – Messagizer
Lahore, Canada
09.2018 - 12.2022
  • Managing and Leading the Designing, development, and SEO & Digital Marketing teams
  • Communicating with clients to determine the website's desired appearance, functionalities, and target revenue regarding digital marketing.
  • Conceptualizing the website design process and leading the IT development team.
  • Developing user-friendly and visually appealing interfaces and performing on-page SEO procedures.
  • Integrating images, embedding videos, and adding plugins.
  • Troubleshooting and testing prototypes, as well as monitoring the live deployment of the product.
  • Performing Common Gateway Interface (CGI) and code checks to optimize website performance.
  • Providing mentorship to junior developers and facilitating suitable interventions to deliver the project on time and within budget.
  • Preparing project progress updates for major stakeholders and performing website demonstrations and providing essential training to the client for managing their website.
  • Email Marketing by using custom email server
  • Fax, SMS, and Ringless Voicemail marketing
  • Customer support and technical support to the client.
  • Regular meetings for maintenance, performance and conversions
  • Facilitated smooth transitions between project stages for seamless progression.
  • Utilized advanced project management tools for superior tracking and reporting.
  • Identified risks and implemented mitigation strategies for secure project outcomes.
  • Fostered a positive work environment and enhanced team productivity substantially.

Senior PHP & WordPress Developer | Google Ads | SEO

Soft Linkage - Yorty Design, World Web Wizards, Valphotography
Lahore, USA, UK, Austria
02.2011 - 08.2018
  • Front-end & Back-end Developer + Database Developer – Full Stack Developer
  • Write clean, well-designed PHP code following industry best practices
  • WordPress and WooCommerce websites from custom themes to premier
  • Build efficient, testable, and reusable PHP services
  • Work with other developers and project managers to solve new and existing technical challenges
  • Manage development projects from inception to completion autonomously and independently
  • Implement integrations with all manners of back-end systems and front-end systems, both proprietary and third-party
  • Provide administrative and technical support, tools, and documentation for specific development projects
  • Design applications and database structures for performance and scalability
  • Deliver accurate project requirement and timeline estimates, provide regular feedback and consistently meet project deadlines
  • Designing and implementation of web-based back-end components that are high-performing and scalable
  • Participating in and improving development processes and tools for other development teams
  • Direct communication with the client and requirements gathering and demonstration of work.
  • Provide essential training to clients
  • Google Ads – Google Adwords
  • SEO (on-page and off-page), technical SEO, link building, blog posting, guest posting, local SEO, and Google My Business.
  • SEO Strategy, Keyword Searching, and Planning
  • GA4, Google Analytics & Google Search Console, Google Tag Manager, Google Merchant Center
  • Hosting Server Configuration, Setup and Management VPS – WHM – cPanels
  • Nginx and Apache Server installation and configurations
  • PHP, MySQL, and other necessary installation and configuration
  • DNS, Mail Client & Server, Firewall, SSL Installation and configuration.
  • WHM, cPanels and Domains management with DNS
  • Improved system functionality with regular updates and bug fixes.
  • Resolved complex technical issues and ensured smooth operations.
  • Utilized modern frameworks for robust application development.
  • Developed a user-friendly interface for improved user experience.
  • Mastered new programming languages to broaden technical abilities.
  • Optimized website performance by implementing advanced coding techniques.
  • Integrated third-party APIs, expanded application functionalities.
  • Wrote clean, clear, and well-tested code for various projects.
  • Documented software specifications, aiding in future troubleshooting and updates.
  • Investigated and resolved software issues reported by end-users, providing swift and effective solutions.
  • Developed scalable software applications for optimal performance.
  • Trained teams on new software programs to limit operational disruption.

Education

MSc - Cybersecurity

University of Derby
Derby, United Kingdom
01.2023 - 06.2024

MSc - Computer Science

University of Lahore
Lahore, Pakistan
02.2009 - 09.2011

MSc - Information Technology

University of Education
Lahore, Pakistan
01.2015 - 03.2017

Skills

  • PHP, WordPress, WooCommerce, Magento, Joomla, OsCommerce, Wix, Shopify, Squarespace, WHMCS, Cybersecurity
  • Java Script, jQuery, Reactjs
  • HTML, HTML5, CSS, CSS3, Bootstrap
  • MySQL, Maria DB
  • SEO (On Page, Off Page), SEMrush, Ahrefs, SpyFu, Hotjar, SMM, Google Ads, Bing Ads, Meta Ads, Pinterest Ads, Mailchimp, Klaviyo Google Analytics/GA4, Google Merchant Center Next, Google Tag Manager, Google Search Console, Meta Ads Manager, Facebook Business Manager, Facebook Pixel, Conversion API
  • Social Media API's (Facebook, Twitter, YouTube, Google, Instagram, Google Map, Gigya) Payment Gateway (PayPal, Stripe, Authorizenet, Payoneer, Skrill), Mailchimp, Klaviyo and many others
  • Adobe Photoshop, Canva, Ai tools
  • Software Installation & Troubleshooting
  • Apache Server, Nginx, cPanel, WHM
  • VPS server installation, configuration and setup
  • MS Word, MS Excel, MS Power Point
  • Networking skills Window Server 2003
  • R & D Skills
  • VPS Servers, WHM, DNS, SSL, Domain's, management like Bluehost, HostGator, GoDaddy, Site Ground, Cloudabove, Contabo VPS and many others
  • Website, Email and Server Security
  • SMS, Ringless Voicemail, E-mail, Fax Marketing
  • E-commerce marketplaces eBay, Amazon FBA, FBM, Helium 10, Jungle Scout, Zik Analytics, Costing, Break-even point identification
  • Product Hunting, Product Sourcing, Product Listing, Product Marketing (PPC), Conversion Rate Optimization (CRO) & Inventory Management
  • Pay per click campaigns
  • Email marketing automation
  • Performance metrics analysis
  • Conversion rate enhancement
  • Brand awareness building
  • E-Commerce optimisation
  • User experience designing
  • Google analytics proficiency
  • PPC campaigns
  • Email Marketing
  • Keyword research
  • SEO projects
  • Facebook Ads ROI
  • Database Marketing
  • Multi-channel marketing
  • A/B testing
  • Digital analytics
  • Conversion Rate Optimisation
  • SEO expertise
  • Return On Ad Spend (ROAS) tracking
  • Search Engine Optimisation
  • Digital marketing strategy
  • Website optimisation
  • Performance reporting
  • Lead generation
  • Canva
  • Mailchimp
  • Link building
  • E-commerce management
  • Video editing and production
  • Content creation and seo
  • Webpage designing
  • Sales funnels optimisation
  • Blog design

References

References will be provided on request

Hobbies and Interests

Programming, Internet Surfing, Researching, Traveling, Playing Cricket

Projects

Full Stack PHP, WordPress, WooCommerce, MySql, WordPress Ecosystem & WooCommerce, Open House, Real Estates Directories, Real Estates Websites, Online Directory websites, E- Commerce Websites, Drop Shipping Websites, Affiliated & Coupon websites, Inventory Management System, Clinical Laboratory System, Hospital Management System, Online Patients Management System, CRM (Customer Relationship), Payroll, Attendance Management, WHMCS – Domain and Hosting with CRM, Academic Institutes websites, LMS (Learning Management System), Booking Management System, Driving School Management System, General Services Websites (Salon, SPA, Wellness, Travel, Plumbing & Heating, Cleaning, Roofing, Painting, Security, Electrician, Lawyer, Medical, App, Lawn Care, AC Services, Accounting & Finance, Education Consultant, Taxi, Construction, Landscaping & Paving, Home Renovation, IT Services, Web & Digital Agency, Ringless Voicemail, Fax Marketing)

Languages

English
Fluent
Urdu
Native
Punjabi
Native
Hindi
Intermediate

Timeline

Digital Marketing Manager | Website Manager

Habbio.co.uk, Johnsankey.co.uk
06.2023 - 06.2025

MSc - Cybersecurity

University of Derby
01.2023 - 06.2024

Project Manager

Softlinkage – Messagizer
09.2018 - 12.2022

MSc - Information Technology

University of Education
01.2015 - 03.2017

Senior PHP & WordPress Developer | Google Ads | SEO

Soft Linkage - Yorty Design, World Web Wizards, Valphotography
02.2011 - 08.2018

MSc - Computer Science

University of Lahore
02.2009 - 09.2011
SHAHBAZ AHMED