Accomplished digital marketing and e-commerce specialist with extensive expertise in PHP, WordPress, WooCommerce, Magento, and Shopify. Proficient in JavaScript frameworks such as React.js and jQuery, alongside advanced skills in HTML5, CSS3, and Bootstrap for seamless web development. Demonstrates a strong command of SEO strategies using tools like SEMrush and Ahrefs to enhance online visibility. Adept at managing PPC campaigns across Google Ads and Meta Ads platforms to maximise ROI. Skilled in utilising Google Analytics for performance metrics analysis and conversion rate optimisation. Experienced in VPS server setup and cybersecurity measures to ensure robust website security. Committed to driving brand awareness through innovative digital marketing strategies while optimising user experience across e-commerce platforms.