Kavitha Vasanthkumar
Birmingham
Summary
Innovative Digital Marketing Specialist with expertise in SEO, SEM, PPC campaigns, and social media marketing. Experienced in e-commerce management and WordPress development, leveraging Google Analytics 4 and HubSpot for data-driven insights. Skilled in content marketing, keyword research, and optimisation strategies, integrating advanced technologies to enhance marketing efforts.
Overview
19
19
years of professional experience
7
7
years of post-secondary education
Work history
E-Commerce Coordinator & Digital Marketing Manager
TFF Group Limited
Sutton Coldfield, Birmingham
2026.03 - 2026.06
- Manage product listings and order coordination across Amazon Seller Central, eBay, and B&Q Marketplace, ensuring accuracy and operational efficiency.
- Lead digital marketing strategy including content creation, campaign planning, and brand visibility across multiple channels.
- Oversee website design and development projects, maintaining performance and responsiveness across devices.
- Produce weekly KPI reports tracking traffic, conversion rates, and revenue using Google Analytics and platform dashboards.
E-Commerce Coordinator & Digital Marketing Executive
KK Products & Foams Ltd
2025.07 - 2026.02
- Coordinated multi-platform e-commerce operations (Amazon, eBay, B&Q), reducing listing errors and improving fulfilment timelines.
- Supported digital marketing campaigns including content creation, SEO copywriting, and social media management.
- Contributed to website development and UX improvements, increasing average session duration.
Digital Marketing Executive
Swasth Bhoomi Private Limited
2022.01 - 2025.04
- Managed all social media channels (Facebook, Instagram, TikTok, LinkedIn), producing engaging content that increased audience engagement by over 50%.
- Planned and delivered performance-focused advertising campaigns across Google Ads and Meta, consistently within agreed budgets and timelines.
- Designed, developed, and maintained WordPress websites, improving page speed, mobile responsiveness, and SEO performance.
- Produced regular analytics reports; identified trends and optimised ad spend to maximise ROI.
SEO & Content Executive (Part-Time / Retainer)
DuPam Consulting & Swasth Bhoomi Private Limited
2021.06 - 2022.01
- Created SEO-optimised content for blogs, websites, and social media, achieving a 40% increase in organic web traffic.
- Executed full-funnel digital campaigns including SEO/SEM, email marketing, and display advertising.
- Built and maintained social media presence for multiple clients, reporting against KPIs and ROI targets.
- Conducted keyword research, competitor analysis, and regular performance reviews to refine strategies.
Career Break
Career Break
2018.02 - 2021.06
- Took a planned career break for family and personal reasons. Used this period to complete online digital marketing and SEO certifications, remaining current with industry developments.
SEO Analyst
Sober Business Solutions
2015.11 - 2018.02
- Conducted in-depth competitor website analysis, identifying opportunities to improve client organic search rankings.
- Responsible for building, customising, and maintaining WordPress websites including theme and plugin development.
- Optimised site performance, mobile responsiveness, and user experience; achieved measurable improvements in Core Web Vitals.
Career Break
Career Break
2012.10 - 2015.11
- Planned career break for primary childcare responsibilities. Maintained professional development through online courses and freelance projects.
Software Engineer
Epitome
2009.11 - 2012.10
- Designed, developed, and maintained WordPress websites, custom themes, and plugins for diverse client base.
- Optimised site performance, ensured responsive design, and integrated third-party APIs and tools.
- Troubleshooting and resolving technical issues, maintaining high uptime and client satisfaction.
SEO Executive
Emedia Sols
2008.11 - 2009.10
- Drove branding and marketing initiatives that increased brand awareness and market share for agency clients.
- Performed keyword analysis, on-page optimisation, and link-building activities to improve SERP rankings.
SEO Trainee
Digital Kora
2007.11 - 2008.10
- Analysed competitor performance and developed SEO strategies that enhanced client visibility in search engine results.
- Executed keyword research, optimised meta-tags, and utilised Google Webmaster Tools to support SEO initiatives.
Education
MSc - International Business and Data Analysis
Ulster University
Birmingham 2025.06 - 2026.06
BE (Hons) - Electrical & Electronics Engineering
Golden Valley Institute of Technology
2003.01 - 2007.01
Class 12 - Pre-University Board, Karnataka
2002.01 - 2003.01
Class 10 - SSLC Board, Karnataka
2000.01 - 2001.01
Skills
- E-Commerce Management
- SEO / SEM
- Search Engine Optimisation
- Keyword Research
- Page optimisation
- Site optimisation
- E-Commerce optimisation
- Google Analytics 4
- Google Tag Manager
- Data-Driven Reporting
- PPC management
- A/B testing
- Campaign analytics
- Social Media Marketing
- Social media management
- Content Marketing
- HubSpot
- SEMrush / Ahrefs
- WordPress Dev
- Conversion enhancement
- EBay & B&Q
Languages
English (Professional)
Tamil
Kannada
Hindi
Telugu
References
Available on request
Accomplishments
- Increased social media engagement by 50%+ through targeted content strategy and paid social campaigns.
- Grew organic web traffic by 40% through SEO-optimised content and technical website improvements.
- Successfully managed multi-channel e-commerce operations across Amazon, eBay, and B&Q simultaneously.
- Delivered multiple WordPress website builds from brief to launch, improving client SEO scores and UX metrics.
ADDITIONAL INFORMATION
- Right to Work: Authorised to work in the United Kingdom
- Professional Development: Google Ads Certifications, HubSpot Inbound Marketing, continuous CPD in digital marketing and analytics
Timeline
E-Commerce Coordinator & Digital Marketing Manager
TFF Group Limited
2026.03 - 2026.06
E-Commerce Coordinator & Digital Marketing Executive
KK Products & Foams Ltd
2025.07 - 2026.02
MSc - International Business and Data Analysis
Ulster University
2025.06 - 2026.06
Digital Marketing Executive
Swasth Bhoomi Private Limited
2022.01 - 2025.04
SEO & Content Executive (Part-Time / Retainer)
DuPam Consulting & Swasth Bhoomi Private Limited
2021.06 - 2022.01
Career Break
Career Break
2018.02 - 2021.06
SEO Analyst
Sober Business Solutions
2015.11 - 2018.02
Career Break
Career Break
2012.10 - 2015.11
Software Engineer
Epitome
2009.11 - 2012.10
SEO Executive
Emedia Sols
2008.11 - 2009.10
SEO Trainee
Digital Kora
2007.11 - 2008.10
BE (Hons) - Electrical & Electronics Engineering
Golden Valley Institute of Technology
2003.01 - 2007.01
Class 12 - Pre-University Board, Karnataka
2002.01 - 2003.01
Class 10 - SSLC Board, Karnataka
2000.01 - 2001.01