Gemma Pepper
Darlington,Durham
Summary
Extremely driven and accomplished sales professional with over 20 years of experience in sales and management, consistently achieving 120-150% of annual targets. Expertise in optimizing sales pipelines, SaaS sales strategy, CRM implementation, and high-value negotiations. Recognised for aligning stakeholder expectations with business objectives, enhancing collaboration, and delivering measurable outcomes. Strong leadership and conflict resolution skills contribute to long-term organisational growth.
Overview
26
26
years of professional experience
Work history
Regional sales manager
Lucy Electric UK Ltd
Thame, Oxfordshire
02.2024 - Current
- Working in the Industrial Switchgear market, I spent my first 6 months meeting customers face to face to rebuild trust and regain confidence in a declining area due to previous bad account management and aggressive competitors.
- Collaborated with ICPs and IDNOs and DNO's to support sales activities.
- Contributed to sales increase by 30% in 2024 and 80% in 2025.
- Assisted as interim head of sales in 2025 to improve team skills.
- Supported positive sales culture to enhance employee satisfaction and retention.
- Helped streamline internal processes to boost operational efficiency.
- Facilitated training programmes to develop team skills and productivity.
- Generated sales forecasts to aid resource allocation and project management.
- Established new client networks to create business opportunities and revenue growth.
- Worked with internal and external teams to implement marketing strategies at various levels.
UK Sales Manager
Webasto Group
Derby
05.2021 - 02.2024
- Assisted in developing, implementing, and selling new product in EV charging sector for UK market.
- Coordinated with marketing department for product launch activities.
- Conducted market research to identify potential clients and secure long term contracts in the residential sector.
- Supported brand visibility through targeted marketing campaigns.
- Provided after-sales service to encourage repeat business.
- Managed team of five BDMs by applying motivational strategies to achieve sales targets.
Business development executive
CES Power (Abird/Apex)
Manchester
04.2018 - 05.2021
- Supported rebuilding efforts for the temporary power market in a declining north east area supplying generators to residential and commercial markets.
- Increased sales to 150% and 96% utilisation of equioment by streamling process within the depot.
- Assisted in securing contracts with Barratt, Redrow, Domis, Murphy's, and other key players.
- Facilitated relationships with stakeholders to enhance business growth.
- Provided customer service leading to repeat business opportunities.
- Streamlined internal and external communications to improve workflow processes.
- Generated leads through networking at industry events and conferences.
- Conducted market research to identify key segments and expand customer base.
Managing Director/Business Development
GCC Northeast Ltd
Darlington
07.2010 - 04.2018
- Established structural engineering firm specialising in cold rolled steel to meet market demand for innovative construction solutions.
- Cultivated a business culture prioritising performance while managing a team of 10 designers, 3 business development managers, and 4 office staff.
- Put in place clear controls for financial administration and business management.
- Assisted in managing crisis situations through strategic planning.
- Supported client acquisition through targeted marketing initiatives.
- Facilitated contract negotiations resulting in increased company revenue.
- Contributed to the development of effective business strategies for sustained growth.
- Promoted staff morale through effective communication and engagement strategies.
Maternity Leave
N/A
06.2006 - 07.2010
Professional Singer
N/A
London
09.2000 - 06.2006
Education
Certificate of Higher Education - Business Management
The Open University
11.2008 -
A-Levels - Law/Business/English Literature
Queen Elizabeth Sixth Form College
Darlington 09.1998 - 06.2000
Skills
- Shrewd Sales Executive with experience in developing partnerships, generating new business and growing sales teams Adept at reaching potential customers and expanding networks Self-motivated leader offering innovative, effective staff training programmes and development opportunities
- Leadership in diverse environments
- Interpersonal effectiveness
- Results-driven planning
- Key account management & growth
- Market analysis proficiency
- Contract negotiations
- Influential communication
References
References available upon request.
Timeline
Regional sales manager
Lucy Electric UK Ltd
02.2024 - Current
UK Sales Manager
Webasto Group
05.2021 - 02.2024
Business development executive
CES Power (Abird/Apex)
04.2018 - 05.2021
Managing Director/Business Development
GCC Northeast Ltd
07.2010 - 04.2018
Certificate of Higher Education - Business Management
The Open University
11.2008 -
Maternity Leave
N/A
06.2006 - 07.2010
Professional Singer
N/A
09.2000 - 06.2006
A-Levels - Law/Business/English Literature
Queen Elizabeth Sixth Form College
09.1998 - 06.2000