GAURISH POWAR
Dubai
Summary
Marketing professional with 13 years of experience in revenue maximization and business growth. Proven track record in enhancing productivity and surpassing KPIs through strategic, data-driven decisions. Expertise in forecasting, P&L management, and adaptable budget planning. Skilled in leading paid media campaigns, optimizing media spend, audience targeting, and CRM integration.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Head of Marketing
Europcar Dubai
Dubai
04.2023 - Current
- Led comprehensive offline and online marketing initiatives, optimizing ROI and brand visibility.
- Develop the strategy for brand building & implement the brand launch.
- Developed and executed strategic marketing plans and annual calendars to drive business growth.
- Managed Content Marketing team to produce compelling, audience-centric content that enhances brand authority.
- Managed Digital Marketing team, implementing innovative campaigns to maximize digital footprint.
- Crafted and managed budgets for digital marketing activities, ensuring cost-efficiency and measurable results.
- Develop and execute comprehensive marketing strategies aligned with company goals.
- Lead market research to identify trends, customer needs, and competitive positioning.
Group Digital Marketing Manager
Europcar Dubai
Dubai
04.2023 - 01.2025
- Directed all online marketing efforts to boost E-commerce sales and enhance brand visibility.
- Managed five-member team and six agencies for website development, SEO, performance marketing, and creative projects.
- Developed strategies to drive online traffic and maximize return on investment.
- Oversaw website development process and API integration to improve functionality.
- Led content media team in strategizing for both paid and organic media initiatives.
- Analyzed campaign results to provide actionable insights for continuous improvement.
Digital Marketing Specialist
Majid Al Futtaim
Dubai
01.2022 - 04.2023
- Conducted data analysis and competitor analysis to inform strategic decisions.
- Managed a lean team of digital and social media marketers to enhance performance and efficiency.
- Increased conversions from all paid media sources through direct team management.
- Developed comprehensive digital marketing strategies to drive online traffic and ROI.
- Optimized conversion funnel for targeted traffic sources and user segments using remarketing.
- Delivered actionable insights through analysis, generating monthly reports on digital marketing outcomes.
Digital Marketing Specialist & Team Lead
Alshaya Group
Dubai
09.2015 - 12.2021
- • Managed Performance Marketing activities like benchmarks, ROI, and presented weekly reports to department heads.
• Competitive analysis to determine where the product or brand stands
• Oversaw various business functions including branding, communication channels, online and offline promotions, and market research.
• Played a key role in the development of short & long-term strategic plans, including annual business plans, event planning, media, promotion, and Brand Lift.
• Played a key role in the development of short & long-term strategic plans, including annual business plans, media, promotion, and Brand Lift
Digital Marketing Team Lead, Alshaya Kuwait
• Led projects on Facebook, Google, and Snapchat in global test & GCC 1st campaigns like FB and IG Lens, WFB bot system, Store Sale optimization
• Directed multiple projects during COVID-19, like E-com website launch, WFB integration, Digital Catalogue Campaigns, Jira and Yext implementation,
• Managed full E-com project lifecycle from Conceptualization, Implementation, and Optimization that improved conversion & Increased ROI by 863%
• Successfully launched companywide promotion campaigns, which resulted in 4X increase in ROI each on Black Friday and Fashion Weekend
Digital Marketing Team Lead, Alshaya Bangalore
• Led a team of 4 members for world-famous Brands like Starbucks, H&M, Mothercare, Victoria’s Secret, American Eagle, Bath & Body Works, Debenhams, The Cheesecake Factory, MAC, Boots, West Elm, Muji, and Asha’s
• Successfully single-handedly taken care of all the 90 brands from Alshaya for 1.5 years, executing 5000 campaigns
• Executed Mothercare E-Com launch, resulting in a growth of +40%
• App installed for the APC app, which resulted in a 20% increase
• Achieved $53,000 on H&M Designer collection after spending only $7000 for offline purchase conversion with SSO Meta
SEM Manager
Adsyndicate Services Pvt. Ltd
Bangalore
03.2014 - 09.2015
- Directed multiple digital accounts, optimizing Google AdWords and Facebook campaigns.
- Managed a team of 3 members while mentoring digital platforms for enhanced performance.
- Implemented best practices in SEO and paid media across various projects.
- Designed online marketing campaigns to maximize search engine returns and boost website traffic.
- Led successful projects for SBI Bank, Syndicate Bank, Canara Bank, Raheja Builders, SertaMe, and KingKoilMe.
Web Developer/Designer
Texnoix Pvt Ltd
Goa
09.2013 - 01.2014
Education
BACHELOR OF ENGINEERING - COMPUTER SCIENCE
01.2012
Moodlkatte Institute of Technology
HIGHER NATIONAL DIPLOMA - computer science
01.2008
Govt. Polytechnic, Karwar
Skills
- Team management and leadership
- Project management
- Performance marketing
- Conversion rate optimization
- AI-driven marketing
- Customer relationship management
- Content strategy development
- Ad-tech and mar-tech expertise
- Search engine optimization
- Pay-per-click advertising
- Shopping campaign management
- Social media campaigns and optimization
- Business intelligence and marketing analytics
- Data visualization tools
- Google Search Console proficiency
- 360-degree digital marketing strategies
- Above-the-line marketing
- Below-the-line marketing
- Through-the-line marketing
- Retargeting strategies
- Brand development and positioning
- Demand generation techniques
- Digital marketing strategy analysis
- Planning and execution skills
- Programmatic advertising - DV360 expertise
- Project management tools - JIRA and Mondaycom proficiency
- Social media management - Hootsuite expertise
- Offline marketing strategies
Languages
English
Advanced
C1
Hindi
Intermediate
B1
Certification
- Google serach Network
- Google display Network
- Meta Blueprint certificate
Accomplishments
- Awarded the best employee award in Alshaya multiple times
- The employee of the year 2024 in Majid Al Futtaim
Timeline
Head of Marketing - Europcar Dubai
04.2023 - Current
Group Digital Marketing Manager - Europcar Dubai
04.2023 - 01.2025
Digital Marketing Specialist - Majid Al Futtaim
01.2022 - 04.2023
Digital Marketing Specialist & Team Lead - Alshaya Group
09.2015 - 12.2021
SEM Manager - Adsyndicate Services Pvt. Ltd
03.2014 - 09.2015
Web Developer/Designer - Texnoix Pvt Ltd
09.2013 - 01.2014
Visvesvaraya Technological University - BACHELOR OF ENGINEERING, COMPUTER SCIENCE
Karnataka University - HIGHER NATIONAL DIPLOMA, computer science