Summary
Overview
Work history
Education
Skills
Websites
Languages
Work preference
Timeline
Generic

Graham Gordon

Reigate,UK

Summary

Dynamic and results-driven marketing professional with extensive expertise in digital marketing, e-commerce strategy, and content management systems. Proficient in WordPress, Shopify, and Optimizely Commerce, with a strong command of Adobe Creative Suite for promotional campaign design. Demonstrates exceptional skills in UX design, SEO strategy planning, and integrated marketing execution. Adept at leveraging tools such as Google Analytics, SEMrush, and Ahrefs for data-driven decision-making and campaign performance tracking. Experienced in managing multi-channel marketing initiatives and building strategic partnerships to enhance brand development. Committed to driving business growth through innovative marketing solutions and customer relationship building.

Overview

26
26
years of professional experience

Work history

Head of Marketing

Wex Photo Video
London, UK
2014.01 - 2026.04
  • Brand Strategy & Creative Leadership: Developed and executed three unique brand strategies, enhancing market positioning and driving a 17% sales increase and stronger brand visibility. Directed multi-channel campaigns (TV, digital, OOH, and ATL), achieving a 30% boost in customer engagement by aligning with consumer sentiment and market trends.
  • Customer Growth & Sales Performance: Designed omni-channel marketing strategies that scaled company sales from £32M to £123M, leveraging CRM-driven personalization to increase retention by 12%. Applied segmentation and propensity modelling to improve conversion rates.
  • Led Paid Media Campaigns: Strategically managed cross-platform paid media campaigns, leveraging insights from analytics tools to optimize ad performance and drive increased ROI and online conversions.
  • Optimised Conversion Rates: Applied advanced conversion rate optimization (CRO) techniques, including A/B testing and user behaviour analysis, to achieve 2.3% improvement in website/app conversion rates.
  • Analysed Online Consumer Behaviour: Translated complex analytics data into actionable insights, tailoring marketing strategies to align with changing trends in online consumer behaviour, resulting in more engaging user experiences and improved business outcomes.
  • Owned the Digital Customer Journey: Oversaw the end-to-end online customer journey across website, implementing targeted enhancements that boosted customer retention and satisfaction scores from 64% to 77%
  • Drove Data-Informed Success: Used tools such as Google Analytics, Hotjar, and custom dashboards to uncover key user behaviour patterns, enabling personalised marketing efforts.
  • Improved Web Experiences: Successfully deployed user-centric design and CRO methodologies to refine online experiences, increasing session durations, and driving deeper customer interactions.
  • Customer Journey Optimization: Oversaw paid media campaigns, implemented advanced SEO practices, and optimized conversion rate processes (CRO), achieving a 15% increase in online basket conversions and a 9% boost in average order value.
  • Product Marketing Execution: Spearheaded go-to-market strategies for subscription services, rewards programs, and post-paid offerings, achieving sustained adoption growth. Collaborated with product teams to launch new features, delivering a 14% increase in adoption rates by leveraging consumer insights.
  • CRM & Lifecycle Marketing: Improved customer experience by implementing automated, personalized lifecycle flows and dynamic LTV-based models across push notifications, email, and in-app messaging. Increased engagement and loyalty through targeted communication strategies.
  • Strategic Budget Management: Effectively managed a £2.3M annual marketing budget, reducing costs by 8% while maintaining campaign effectiveness. Optimized spend through KPI analysis, resulting in a 12% reduction in marketing costs and improved ROI across all channels.
  • Agency & Partner Performance Frameworks: Collaborated with creative and marketing agencies to establish performance measurement frameworks, ensuring efficient execution of strategies. Negotiated cost-effective media partnerships, reducing spend while maintaining campaign impact.
  • Team Leadership & Development: Built and mentored a high-performing marketing team, fostering a culture of innovation and accountability. Increased team productivity and exceeded campaign targets by coaching and inspiring team members to excel.
  • Regional Marketing Oversight: Coordinated with EMEA marketing teams to maintain brand consistency while enabling localized execution tailored to diverse markets. Achieved impactful results by aligning strategies with audience-specific nuances.
  • Integrated Campaign Management: Led the execution of cross-channel campaigns (TV, print, events, social), boosting brand recall and expanding market reach. Increased foot traffic by 20% and event-related sales by 15% through in-store activations and customer engagement initiatives.
  • Customer-Centric Product Development: Partnered with product development teams to align roadmaps with customer needs and behaviours, resulting in the launch of a redesigned website. Improved user experience (UX) and increased online sales conversions by 28% in six months.
  • Data-Driven Marketing Execution: Leveraged forecasting, analytics, and metrics-driven decision-making to refine marketing strategies and improve retention rates. Enhanced sales projection accuracy through a data-first approach to campaign planning.
  • Board Reporting & Insights: Delivered detailed monthly board reports, highlighting category performance, retail financial results, operational KPIs, and campaign outcomes. Identified trends and provided actionable recommendations to support strategic decision-making.
  • AI & Workflow Automation: Implemented n8n workflow automation, streamlining processes, reducing manual workloads, and enabling scalable automation across technical teams, resulting in greater operational efficiency.
  • Streamlined internal processes to improve overall marketing efficiency.
  • Facilitated communication between different departments for a cohesive approach in executing marketing plans.
  • Developed and implemented comprehensive marketing strategies with a focus on brand recognition.
  • Oversaw digital marketing campaigns across multiple platforms to drive traffic and increase conversions.
  • Devised social media campaigns for improved brand awareness and customer interaction.
  • Managed budgets effectively whilst maintaining high performance in marketing projects.
  • Fostered strong relationships with key industry influencers, increasing brand visibility.
  • Influenced positive change by consistently analysing and optimising campaign performances.
  • Led cross-functional teams for successful product launches.
  • Established metrics to measure the success of various marketing initiatives.
  • Conducted thorough market research with an objective to understand customer behaviours.
  • Analysed competitor activity regularly to stay ahead in the market place.
  • Identified new business opportunities through diligent market analysis.
  • Guided team members towards achieving set objectives and milestones in marketing projects.
  • Took charge of crisis management during public relations issues, ensuring minimal damage to company reputation.
  • Directed the creation of innovative marketing materials, enhancing consumer engagement.
  • Implemented targeted SEO strategies, improving organic search rankings.
  • Assessed customer feedback regularly, using insights gained for future strategy planning.
  • Trained staff on latest trends in digital marketing thereby creating a more informed workforce.
  • Initiated partnerships with external agencies for collaborative promotional activities.
  • Evaluated impact of marketing initiatives by tracking and analysing performance data.
  • Developed strategic partnerships with influencers and complementary brands.
  • Analysed customer insights and trends to build marketing strategies that resulted in revenue growth.
  • Facilitated smooth campaign execution, collaborating effectively with creative teams and external agencies.
  • Identified growth opportunities in new market segments to expand market share.
  • Developed strong teams by skilfully recruiting, orienting and training loyal, hard-working employees.
  • Applied expertise in team leadership to address productivity and performance issues, motivating staff to achieve KPIs.
  • Improved conversion with tailored email marketing strategy per customer segment, boosting sales.
  • Consistently met campaign goals by developing clear, effective design briefs and providing creative guidance.
  • Launched successful print and digital campaigns worth £[Number]+ with aligned messaging across all channels.
  • Negotiated contracts with clients, influencers, and ambassadors, resulting in mutually favourable partnerships and increased growth.
  • Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
  • Identified new customer segments and target audiences to expand reach.
  • Liaised with board members and stakeholders to discuss budgetary and operational needs and goals.
  • Supervised team and provided ongoing feedback and annual performance reviews to reconcile areas of underperformance.
  • Delivered top-quality marketing strategy and consultative services with consistently high client satisfaction scores.
  • Spearheaded rebranding initiatives to boost brand awareness and realign marketing collateral with client values and mission.
  • Oversaw development and execution of multi-channel marketing campaigns to drive growth.
  • Reviewed and incorporated performance data and client feedback to inform continuous improvement initiatives.
  • Cultivated strong partnerships with key influencers, securing valuable media coverage and endorsements to drive growth.
  • Maintained updated knowledge of emerging marketing trends and technologies, continuously seeking opportunities to enhance strategies.
  • Leveraged SEO best practices to optimise website content, resulting in increased organic traffic and rise in keyword rankings.
  • Reduced expenditures by streamlining workflows with marketing automation tools.
  • Utilised search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing to fulfil comprehensive client marketing needs.
  • Led high-performing marketing team focused on creative innovation and client satisfaction.
  • Implemented innovative and strategic solutions to mitigate complex marketing and campaign performance challenges.
  • Reported on departmental challenges and collaborated with cross-functional teams to mitigate friction.
  • Boosted click-through rates with targeted email marketing campaigns.
  • Guided clients on brand image and ethos to foster winning brand strategy and increased online engagement.
  • Developed strategy for social media marketing with cohesive messaging across multiple platforms.
  • Developed marketing plans to support department strategies.
  • Oversaw planning and execution of targeted sales and marketing strategies.
  • Grew annual revenue by [Number]% with targeted sales and marketing strategy.
  • Represented organisation to public at trade exhibitions and conventions, driving awareness of [Product or Service].
  • Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
  • Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
  • Strategised cross-promotions with new and existing partners to expand sales and marketing opportunities.
  • Used multi-source data to determine sales and delivery terms for products and services.
  • Managed team of [Number] staff, driving performance with motivational strategies to exceed sales targets.
  • Analysed sales reports to identify trends and update strategies.
  • Established budgets for programme activities and controlled expenditure to meet targets.
  • Conducted regular market assessments to stay current on trends and maintain readiness for changes.
  • Supported front-line sales teams with well-coordinated administrative operations.
  • Allocated teams, materials and calendar space for individual projects.
  • Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
  • Optimised sales methods to best engage, acquire and retain customers.
  • Maintained ownership of [Type] sales pipeline, sourcing and developing new business opportunities to drive sales.
  • Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
  • Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
  • Customized promotional strategies to meet needs of different clients, products and services.
  • Organised special sales at specific times to drive customer engagement and move high volumes of products.

Head of Marketing

Loans 2 Go
London
2013.01 - 2014.01
  • Executed Cross-Channel Campaigns: Designed and launched comprehensive marketing campaigns across digital platforms, social media, and live events, achieving a significant boost in brand engagement and audience reach.
  • Enhanced Cross-Functional Collaboration: Fostered collaboration across departments and built external partnerships to drive synergies in digital marketing, increasing brand visibility and campaign efficiency.
  • Defined Authentic Brand Messaging: Developed consistent and engaging brand messages tailored to target demographics, ensuring strong audience connection and alignment across all communication channels.
  • Optimized Digital Performance: Utilized advanced SEO tools and Google Analytics to analyze and improve e-commerce performance, enhancing user experience (UX) and driving growth in key online sales metrics.
  • Transformed E-Commerce Strategy: Introduced innovative features and data-informed strategies for e-commerce platforms, delivering a marked improvement in customer experience and conversion rates.
  • Strategic Budget Management: Successfully managed a £3.8M marketing budget, strategically allocating resources to maximize return on investment (ROI) and ensure campaign effectiveness.
  • Key Achievements:
  • Developed and launched user-friendly car valuation app, improving pre-application process and user engagement.
  • Overhauled PPC spending to boost click-through rates and campaign efficiency.
  • Elevated Google Quality Score, lowered CPC, and increased conversions by 3.7% through content optimisation.
  • Led UX initiatives resulting in a smoother customer journey and identified three major improvements for retention and engagement.
  • Influenced positive change by consistently analysing and optimising campaign performances.
  • Implemented targeted SEO strategies, improving organic search rankings.
  • Oversaw digital marketing campaigns across multiple platforms to drive traffic and increase conversions.
  • Analysed competitor activity regularly to stay ahead in the market place.
  • Streamlined internal processes to improve overall marketing efficiency.
  • Fostered strong relationships with key industry influencers, increasing brand visibility.
  • Developed and implemented comprehensive marketing strategies with a focus on brand recognition.
  • Conducted thorough market research with an objective to understand customer behaviours.
  • Facilitated communication between different departments for a cohesive approach in executing marketing plans.
  • Guided team members towards achieving set objectives and milestones in marketing projects.
  • Identified new business opportunities through diligent market analysis.
  • Devised social media campaigns for improved brand awareness and customer interaction.
  • Trained staff on latest trends in digital marketing thereby creating a more informed workforce.
  • Established metrics to measure the success of various marketing initiatives.
  • Initiated partnerships with external agencies for collaborative promotional activities.
  • Took charge of crisis management during public relations issues, ensuring minimal damage to company reputation.
  • Managed budgets effectively whilst maintaining high performance in marketing projects.
  • Directed the creation of innovative marketing materials, enhancing consumer engagement.
  • Assessed customer feedback regularly, using insights gained for future strategy planning.
  • Led cross-functional teams for successful product launches.
  • Evaluated impact of marketing initiatives by tracking and analysing performance data.
  • Developed strategic partnerships with influencers and complementary brands.
  • Analysed customer insights and trends to build marketing strategies that resulted in revenue growth.
  • Facilitated smooth campaign execution, collaborating effectively with creative teams and external agencies.
  • Identified growth opportunities in new market segments to expand market share.
  • Developed strong teams by skilfully recruiting, orienting and training loyal, hard-working employees.
  • Applied expertise in team leadership to address productivity and performance issues, motivating staff to achieve KPIs.
  • Consistently met campaign goals by developing clear, effective design briefs and providing creative guidance.
  • Launched successful print and digital campaigns worth £[Number]+ with aligned messaging across all channels.
  • Improved conversion with tailored email marketing strategy per customer segment, boosting sales.
  • Negotiated contracts with clients, influencers, and ambassadors, resulting in mutually favourable partnerships and increased growth.
  • Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
  • Identified new customer segments and target audiences to expand reach.
  • Liaised with board members and stakeholders to discuss budgetary and operational needs and goals.
  • Supervised team and provided ongoing feedback and annual performance reviews to reconcile areas of underperformance.
  • Delivered top-quality marketing strategy and consultative services with consistently high client satisfaction scores.
  • Spearheaded rebranding initiatives to boost brand awareness and realign marketing collateral with client values and mission.
  • Oversaw development and execution of multi-channel marketing campaigns to drive growth.
  • Reviewed and incorporated performance data and client feedback to inform continuous improvement initiatives.
  • Cultivated strong partnerships with key influencers, securing valuable media coverage and endorsements to drive growth.
  • Leveraged SEO best practices to optimise website content, resulting in increased organic traffic and rise in keyword rankings.
  • Maintained updated knowledge of emerging marketing trends and technologies, continuously seeking opportunities to enhance strategies.
  • Reduced expenditures by streamlining workflows with marketing automation tools.
  • Utilised search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing to fulfil comprehensive client marketing needs.
  • Reported on departmental challenges and collaborated with cross-functional teams to mitigate friction.
  • Guided clients on brand image and ethos to foster winning brand strategy and increased online engagement.
  • Implemented innovative and strategic solutions to mitigate complex marketing and campaign performance challenges.
  • Developed strategy for social media marketing with cohesive messaging across multiple platforms.
  • Boosted click-through rates with targeted email marketing campaigns.
  • Led high-performing marketing team focused on creative innovation and client satisfaction.
  • Developed marketing plans to support department strategies.
  • Oversaw planning and execution of targeted sales and marketing strategies.
  • Grew annual revenue by [Number]% with targeted sales and marketing strategy.
  • Represented organisation to public at trade exhibitions and conventions, driving awareness of [Product or Service].
  • Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
  • Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
  • Strategised cross-promotions with new and existing partners to expand sales and marketing opportunities.
  • Used multi-source data to determine sales and delivery terms for products and services.
  • Analysed sales reports to identify trends and update strategies.
  • Managed team of [Number] staff, driving performance with motivational strategies to exceed sales targets.
  • Established budgets for programme activities and controlled expenditure to meet targets.
  • Conducted regular market assessments to stay current on trends and maintain readiness for changes.
  • Supported front-line sales teams with well-coordinated administrative operations.
  • Allocated teams, materials and calendar space for individual projects.
  • Optimised sales methods to best engage, acquire and retain customers.
  • Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
  • Organised special sales at specific times to drive customer engagement and move high volumes of products.
  • Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
  • Customized promotional strategies to meet needs of different clients, products and services.
  • Maintained ownership of [Type] sales pipeline, sourcing and developing new business opportunities to drive sales.
  • Developed pricing structures based on historical and current trends, competitor activities and supply chain data.

Senior Marketing Manager

PayPal
London
2012.01 - 2013.01
  • Developed Comprehensive Marketing Forecasts: Prepared detailed daily, weekly, and quarterly marketing forecasts, enabling data-driven decision-making and strategic resource allocation.
  • Crafted High-Impact Sales Strategies: Designed and implemented sales strategies to drive advertising offerings, successfully securing larger deals and increasing revenue growth.
  • Expanded Customer Base: Optimized outreach initiatives through targeted marketing strategies, driving customer acquisition and fostering long-term engagement.
  • Strategized Marketing Initiatives: Identified, developed, and evaluated marketing strategies aligned with company objectives and informed by market trends, resulting in effective campaigns that met business goals.
  • Optimized Social Media Campaigns: Monitored and analyzed social media performance using Google Analytics and other tools, implementing adjustments that enhanced engagement and campaign effectiveness.
  • Partnered with sales team to align marketing efforts with business goals.
  • Led creative team to produce engaging advertising materials which improved brand recall rates significantly.
  • Developed comprehensive PR strategies, enhancing company image in the media landscape.
  • Piloted social media marketing efforts that amplified online following and engagement.
  • Devised budget-friendly marketing plans without compromising on quality or results.
  • Managed cross-functional teams for effective project completion.
  • Coached junior staff members to foster a result-oriented team culture.
  • Negotiated contracts with vendors and agencies thereby securing cost-effective services for the company.
  • Spearheaded digital marketing initiatives, improving online presence.
  • Drove product launches, leading to increased market share.
  • Optimised website content for better search engine ranking.
  • Undertook competitor analysis for staying ahead in the market competition.
  • Initiated customer loyalty programs, encouraging repeat purchases and brand loyalty amongst consumers.
  • Established strategic partnerships with key industry influencers for wider reach of promotional campaigns.
  • Managed crisis communications effectively during challenging periods.
  • Coordinated event planning and execution, resulting in higher brand awareness.
  • Orchestrated market research activities to understand consumer behaviour.
  • Boosted brand visibility by implementing innovative marketing strategies.
  • Enhanced customer engagement with the development of interactive campaigns.
  • Streamlined marketing operations, ensuring efficiency and accuracy of work process.
  • Led brand positioning efforts for consistent messaging across all marketing channels.
  • Directed comprehensive market research initiatives, analysing consumer trends to inform strategic marketing decisions.
  • Orchestrated impactful product launches, creating compelling marketing campaigns to maximise brand visibility.
  • Managed events and activations, coordinating logistics to deliver memorable brand experiences.
  • Drove delivery of all marketing programmes and plans, managing an annual marketing budget of £[Number].
  • Consistently met revenue targets, managing marketing fund to ensure appropriate forecasting, budgeting and review.
  • Innovated and implemented creative content strategies, driving brand storytelling and audience engagement.
  • Created customer segmentation strategy in HubSpot, improving lead conversion.
  • Applied data-driven insights to refine marketing strategies and improve campaign effectiveness.
  • Cultivated and managed relationships with key stakeholders, including agencies, influencers and media partners.
  • Identified new customer segments and target audiences to expand reach.
  • Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
  • Negotiated contracts with clients, influencers, and ambassadors, resulting in mutually favourable partnerships and increased growth.
  • Developed strategy for social media marketing with cohesive messaging across multiple platforms.
  • Delivered top-quality marketing strategy and consultative services with consistently high client satisfaction scores.
  • Maintained updated knowledge of emerging marketing trends and technologies, continuously seeking opportunities to enhance strategies.
  • Reviewed and incorporated performance data and client feedback to inform continuous improvement initiatives.
  • Led high-performing marketing team focused on creative innovation and client satisfaction.
  • Oversaw development and execution of multi-channel marketing campaigns to drive growth.
  • Supervised team and provided ongoing feedback and annual performance reviews to reconcile areas of underperformance.
  • Guided clients on brand image and ethos to foster winning brand strategy and increased online engagement.
  • Cultivated strong partnerships with key influencers, securing valuable media coverage and endorsements to drive growth.
  • Reported on departmental challenges and collaborated with cross-functional teams to mitigate friction.
  • Spearheaded rebranding initiatives to boost brand awareness and realign marketing collateral with client values and mission.
  • Liaised with board members and stakeholders to discuss budgetary and operational needs and goals.
  • Boosted click-through rates with targeted email marketing campaigns.
  • Implemented innovative and strategic solutions to mitigate complex marketing and campaign performance challenges.
  • Reduced expenditures by streamlining workflows with marketing automation tools.
  • Utilised search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing to fulfil comprehensive client marketing needs.
  • Leveraged SEO best practices to optimise website content, resulting in increased organic traffic and rise in keyword rankings.
  • Analysed sales reports to identify trends and update strategies.
  • Optimised sales methods to best engage, acquire and retain customers.
  • Oversaw planning and execution of targeted sales and marketing strategies.
  • Developed marketing plans to support department strategies.
  • Customized promotional strategies to meet needs of different clients, products and services.
  • Supported front-line sales teams with well-coordinated administrative operations.
  • Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
  • Conducted regular market assessments to stay current on trends and maintain readiness for changes.
  • Managed team of [Number] staff, driving performance with motivational strategies to exceed sales targets.
  • Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
  • Organised special sales at specific times to drive customer engagement and move high volumes of products.
  • Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
  • Strategised cross-promotions with new and existing partners to expand sales and marketing opportunities.
  • Established budgets for programme activities and controlled expenditure to meet targets.
  • Used multi-source data to determine sales and delivery terms for products and services.
  • Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
  • Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
  • Grew annual revenue by [Number]% with targeted sales and marketing strategy.
  • Allocated teams, materials and calendar space for individual projects.
  • Represented organisation to public at trade exhibitions and conventions, driving awareness of [Product or Service].
  • Maintained ownership of [Type] sales pipeline, sourcing and developing new business opportunities to drive sales.

Marketing Manager

Waitrose
2006.01 - 2012.01
  • A premium food retailer in the UK who shares their knowledge and passion for quality food. Online offer with 329 retail stores. Responsible for store launches, relocation, closures, events, CRM, DM, Loyalty Card, 3rd Party funding, customer data and insights.

Marketing Assistant | Marketing Manager

ASDA
2000.01 - 2006.01
  • A discount food retailer in the UK helping customers save money and live better, including providing a dedicated clothing range George and non-food offer. Online offer and 1,200 stores.

Education

Bachelor of Business Administration - Marketing

Oxford Brookes University
Oxford

Skills

  • WordPress, CMS, (Content Management System), Shopify, EPiServer (now called Optimizely Commerce)
  • Adobe Photoshop & Illustrator
  • Asana
  • UX design
  • Mention Me
  • Awin
  • SEMrush, Ahrefs, ContentKing
  • GA4 (Google Analytics)
  • Google Console
  • Google Ads
  • DotDigital, Marketo, Mailchimp, Emarsys, Fresh Relevance
  • Chat GPT / Copy AI / Vidon AI
  • N8N (AI workflow automation platform)
  • Optimizely UX (A/B testing)
  • E-Commerce strategy
  • Knowledge of crm systems
  • Creative vision
  • Promotional campaign design
  • Content management systems proficiency
  • Content creation expertise
  • Web analytics tools
  • Public relations oversight
  • Social media advertising experience
  • Integrated marketing execution
  • Pay per click campaigns
  • Sales funnelling understanding
  • User-Experience design understanding
  • Product launch execution
  • Email marketing proficiency
  • Adobe creative suite familiarity
  • Budget management proficiency
  • Retail marketing knowledge
  • Inbound marketing technique
  • Influencer marketing understanding
  • Target audience identification
  • Product positioning mastery
  • Crisis communication handling
  • Certified in google ads
  • Experience with crm software
  • Multi-Channel marketing knowledge
  • Marketing automation software usage
  • Customer relationship building
  • Conversion Rate Optimisation
  • Data-driven decision-making
  • CRM marketing techniques
  • Brand development
  • Data visualisation techniques
  • Campaign performance tracking
  • Keyword research and expansion
  • Marketing automation platforms
  • Ahrefs
  • SEMRush
  • Landing page optimisation
  • Agile project management
  • Market research analysis
  • Leadership and influencing
  • Project leadership
  • Business opportunity analysis
  • Audiense
  • Brand guideline development
  • Google Adwords
  • Marketing expertise
  • Market research and development
  • Strategic partnership building
  • Consumer insight analysis
  • Marketing data analysis
  • Media buying
  • SEO strategy planning
  • Marketing strategy formulation
  • Google Analytics
  • Project Management
  • Social media marketing
  • Digital marketing
  • Promotions
  • Social commerce
  • Business case development
  • Cross-functional team leadership
  • Deadline-driven
  • Budget development and management
  • Product marketing specialist
  • Multivariate testing
  • ROI analysis
  • Case study analysis
  • CRO/CRM
  • Campaign management
  • Training and mentoring
  • Brand positioning
  • Strong time management
  • Self-directed

Websites

Languages

English
Proficient (C2)

Work preference

Work Type

Full time

Location preference

Hybrid

Timeline

Head of Marketing

Wex Photo Video
2014.01 - 2026.04

Head of Marketing

Loans 2 Go
2013.01 - 2014.01

Senior Marketing Manager

PayPal
2012.01 - 2013.01

Marketing Manager

Waitrose
2006.01 - 2012.01

Marketing Assistant | Marketing Manager

ASDA
2000.01 - 2006.01

Bachelor of Business Administration - Marketing

Oxford Brookes University

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Graham Gordon