Summary
Overview
Work history
Education
Skills
Tribe Manchester
Reference
Timeline
Generic

Emma Sutton

Cheshire

Summary

Experienced and energetic Brand specialist with over twenty years' experience in building and managing marketing teams to create impactful brands, campaigns and initiatives. I am both strategic and hands-on; from big picture ideation to delivery. Supporting CEO's, Managing Directors and their Senior Leadership Teams to generate marketing activity that builds brands and delivers to operational objectives. With a background in global blue chip organisations to start up and scale up businesses, I have experience in operating in diverse structures.


I am adept in using digital marketing platforms and offine initiatives to increase brand awareness, advocacy and adoption. Skilled and experienced in leading teams and creating innovative marketing plans through to execution, I thrive on delivering great outputs. Pragmatic and result oriented, I am determined to build strong awareness and brand equity in the next organisation I join.

Overview

22
22
years of professional experience
6
6
years of post-secondary education

Work history

Head of Marketing

urbanbubble
Manchester
01.2024 - Current
  • Established marketing department and function for the business.
  • Developed marketing strategy to build brand equity, drive brand awareness, retain clients and generate new revenue.
  • Evaluation of market position, SWOT analysis and competitive landscape.
  • Built a marketing team of 4 with future state team designed to achieve business goals aligned to 3-5 year growth plan.
  • Managed brand relaunch project, including value proposition to visual identity
  • Redesign and rebuild of corporate website.
  • Replatforming content management system to align with CRM to support the lead conversion journey.
  • Developed social media strategy and supporting content plan.
  • Evaluated impact of marketing initiatives by tracking and analysing performance data.
  • Established budgets for planned marketing activity and managed expenditure to meet strategic deliverables, ensuring measureable return on investment.

Freelance Brand Communications Consultant

Emma Sutton Communications
Manchester, UK
05.2023 - Current
  • Freelance brand communications consultancy helping businesses sharpen their communications, discover their narrative and own their market space with activity that delivered return on investment.
  • I worked in partnership with clients to provide a strategic framework that forms solid building blocks to support their marketing function and truly perform.
  • Combining strategic leadership with hands on application, I helped businesses identify their marketing growth areas and deliver tangible results.

Web, Content and Digital Marketing Manager

University of Manchester
Manchester, UK
05.2015 - 05.2023
  • Established and recruited the first Faculty Digital Marketing team, to include Web, Content and Marketing specialisms within the group.
  • Developed and oversaw the digital marketing and content strategy for the Faculty of Science and Engineering at the University of Manchester.
  • Management of the Digital Marketing team to create and manage engaging content across multiple digital platforms, to support R&D exposure, corporate investment, student recruitment and brand awareness.
  • Management of several functions across content marketing, campaign management, creative, photography, film, web design, UX, SEO and analytics, and associated output and deliverables across the Faculty.
  • Working closely with Social Responsibility team to provide digital marketing support and awareness of initiatives.

Co-Founder

SheSays MCR
Manchester, UK
02.2019 - 01.2021
  • SheSays MCR helps women in digital and creative industries further their careers through meet-ups, mentoring and inspiring events.
  • Established the Manchester chapter of this UK wide network and coordinated events.

Head of Marketing (UK)

Hyper Island
Manchester, UK
10.2013 - 04.2015
  • Overseeing the brand and communications within the UK, I managed the UK marketing and recruitment teams and related activities to raise awareness, affinity and adoption of the Hyper Island brand across clients, partners and distance learners
  • Reporting to the UK MD and Global Marketing Director, Sweden

Marketing & Digital Communications Manager

MFAA
Sydney, Australia
02.2012 - 10.2013
  • Reporting to the Marketing Director, I was responsible for digital campaigns, copy writing, social media activity, event management and public relations, including writing monthly board reports for marketing activity.

Marketing Consultant

Reed Exhibitions
Sydney
08.2011 - 02.2012
  • Developed the brand launch of Australian Sustainability, a B2B exhibition and conference.
  • Created value proposition, audience segmentation, key messages and visual identity.
  • Launch of website to raise awareness of the brand and drive visitor registration and attendance.

Website Strategy Manager

Citibank
Sydney, Australia
07.2010 - 02.2011
  • As Website Strategy Manager, I focused heavily on website content, user experience and monitoring customer behaviour through Google Analytics
  • I also worked with the wider teams to roll out new developments and functionality to improve our service offering
  • This included a large focus on customer communication through email marketing and social media

Marketing Manager

TPP Internet
Sydney, Australia
11.2009 - 07.2010
  • TPP provides online services for both businesses and consumers, specialising in domain registration, hosting and online marketing services.
  • Whilst at TPP I worked with a great team to develop and implement a brand re-launch strategy.
  • Online marketing and social media played a large part in connecting with our key customer segments and I enjoyed developing a content strategy to support this communication.


Marketing Manager

Single Market Events
Sydney, Australia
01.2009 - 11.2009
  • The Baby Show is a live consumer event designed for Mums, Babies and Toddlers in Sydney, Melbourne, Perth and Brisbane.
  • I worked on the launch of brand, developing the brand strategy, creative executions and communication strategies.
  • Online marketing and social media were integral in creating brand awareness for The Baby Show during the launch period.

Account Manager

OMD
Sydney, Australia
10.2007 - 01.2009
  • I oversaw and managed the advertising activities for the Estee Lauder Group of Companies, including the Estee Lauder brand, Clinique, Bobbi Brown, Creme de la Mer, Estee Lauder Fragrances; Tom Ford, Tommy Hilfiger and Missoni
  • My time working with Estee Lauder included leading the media strategy, planning, buying and client liaison

Marketing Executive

Montgomery Exhibitions
London, UK
09.2003 - 09.2007
  • Fresh RM is a B2B Event Organiser, and operates as a joint venture between Reed Exhibitions UK and Montgomery Exhibitions
  • I worked on the Speciality and Fine Food Fair and IFE brands, developing marketing plans and implementation through website development, SEO, direct mail and email marketing

Education

BA Hons - Sociology

University of Nottingham
09.2000 - 06.2003

Hyper Island: Leading Change in a Digital Age -

Hyper Island
Manchester

Hyper Island: Master Class - Digital Awareness -

Hyper Island
Manchester

Upfront Bond 7 -

Upfront
Online

A Levels - Sociology, Communications, English Literature

Stratford upon Avon College
09.1997 - 06.1999

GCSE - W- GCSE's Grades A-C

Thomas Hardye School
Dorchester, Dorset
09.1995 - 06.1997

Skills

  • Brand strategy and development
  • Marketing and content strategy
  • Team management and leadership
  • Thought leadership content development
  • Customer journey mapping and CRM management
  • Event planning and execution
  • Campaign management
  • Project management
  • Social media strategy and management
  • Integrated communications planning
  • Public relations
  • Content curation
  • Copywriting
  • Content management systems
  • Stakeholder management
  • Relationship building

Tribe Manchester

2021: I created a community and learning event for Marketers in the Manchester region, with a focus on post-covid connection.

Reference

Ian Whilby - The Growth Company, Manchester


To describe Emma, the Maya Angelou quote springs to mind:- “My mission in life is not merely to survive but to thrive and to do so with some passion, some compassion, some humour, and some style.”

Authenticity is the core value of what makes Emma a truly outstanding marketing and communication professional. Her ability to demystify the ever-changing landscape of customer acquisition and engagement is outstanding and she is my go-to person as my subject matter expert.

Passionate, drive commitment, coupled with a high degree of emotional intelligence are just some of the words I would use to describe this true force of nature. If Carlsberg made Marketing Directors!

Timeline

Head of Marketing

urbanbubble
01.2024 - Current

Freelance Brand Communications Consultant

Emma Sutton Communications
05.2023 - Current

Co-Founder

SheSays MCR
02.2019 - 01.2021

Web, Content and Digital Marketing Manager

University of Manchester
05.2015 - 05.2023

Head of Marketing (UK)

Hyper Island
10.2013 - 04.2015

Marketing & Digital Communications Manager

MFAA
02.2012 - 10.2013

Marketing Consultant

Reed Exhibitions
08.2011 - 02.2012

Website Strategy Manager

Citibank
07.2010 - 02.2011

Marketing Manager

TPP Internet
11.2009 - 07.2010

Marketing Manager

Single Market Events
01.2009 - 11.2009

Account Manager

OMD
10.2007 - 01.2009

Marketing Executive

Montgomery Exhibitions
09.2003 - 09.2007

BA Hons - Sociology

University of Nottingham
09.2000 - 06.2003

A Levels - Sociology, Communications, English Literature

Stratford upon Avon College
09.1997 - 06.1999

GCSE - W- GCSE's Grades A-C

Thomas Hardye School
09.1995 - 06.1997

Hyper Island: Leading Change in a Digital Age -

Hyper Island

Hyper Island: Master Class - Digital Awareness -

Hyper Island

Upfront Bond 7 -

Upfront
Emma Sutton