Farid Ahmad

Responsibilities:

• Worked closely with stakeholders, back-end developers and UX designers to develop creative features and elevate user experiences on the Pentland Connect B2B portal. Also worked on Pentland Brands B2C e-commerce and brand sites, including Speedo, Canterbury, Mitre, Kickers, Ellesse, Berghaus and Endura.
• Collaborated closely with Back-end teams in Agile sprints, simplified complex scenarios, and delivered new functionalities. Led stand-ups and agile meetings to plan and deliver on project goals.
• Established project milestones and ensured all team members were well-prepared to meet deadlines.
• Collaborated with web designers to match visual design intent.
• Managed projects to develop high-performing platforms with optimum frameworks and Evaluated project specifications for technical feasibility, security risks and user experience concerns.
• Enhanced responsive design for optimal cross-device performance and conducted bug fixing to ensure smooth operations in business-as-usual scenarios.
• Created new functionalities and managed Pentland Group and Pentland Brands WordPress sites on WPEngine.

Technology Stack:

• Platform: SAP Hybris Commerce, Salesforce Marketing Cloud, Google Tag Manager, Google Analytics(GA4), Optimizely, WPEngine, Cloudflare
• Front-end: JavaScript (Vanilla/ES6), jQuery, CSS3, LESS, Bootstrap, HTML5, JSON, AJAX, Rest API, TypeScript, Angular
• Back-end: JSP/JSTL, PHP

Key Achievements and Projects:

• Received Chairs award for successful and on-time delivery of Stock Rotation Portal, warranty returns portal, and Open Order Amends portal.
• Dynamic stock rotation portal allowed customers to efficiently manage unsold inventory within specified time constraints and enabled seamless access to eligible products. This portal empowered users to create stock rotation requests through various methods, including manual updates, CSV uploads, list submissions, or single-product scanning with a scanner, as well as the ability to adjust the number of scanned products. Seamless communication with server, APIs, and JSON data through AJAX requests ensured real-time updates for users. This user-friendly and error-free portal garnered widespread acclaim across the business for its ease of use.

Responsibilities:

• Primarily focused on Pentland Brands' B2C e-commerce and brand sites, including Speedo, Canterbury, Mitre, Kickers, Ellesse, Berghaus, and Endura. Responsible for creating digital tools, campaign pages, and strategies to enhance user engagement across these renowned brands.
• Defined technical roadmaps and worked in an agile setting, ensuring alignment with project goals.
• Developed innovative functionalities for enhanced user experiences.
• Managed campaign pages, optimising online marketing efforts.
• Successfully resolved bugs, contributing to seamless operations.
• Engaged daily with the design team, leveraging Optimizely for routine A/B testing and iterative improvements to elevate user experience on both desktop and mobile interfaces.
• Extensively used Google Tag Manager and Google Analytics for precise data collection, efficient tag management, and data-driven decision-making. These skills contributed to ongoing enhancements in web development and digital marketing efforts.
• Created and managed WordPress blogs and Drupal-based brand sites from scratch for Speedo, Kickers and Berghaus.
• Automated email marketing campaigns for streamlined communication. Optimised email templates to improve click-through and conversion rates.
• Created custom websites by harnessing full-stack development skills and Boosted website performance and stability through planned maintenance and targeted troubleshooting.

Technology Stack:

• Platform: Salesforce Commerce Cloud, Salesforce Marketing Cloud, Google Tag Manager, Google Analytics, WPEngine, WordPress, Drupal, Mailchimp, Optimizely
• Front-end: JavaScript, jQuery, Vue, CSS3, HTML5
• Back-end: PHP, SQL

Key Achievements and Projects:

• Received Chairman's Award for Continuous Improvement in 2015 at Speedo for leading the successful launch of Italian, Russian, and Spanish brand sites. Orchestrated project within a tight 3-month timeframe.
• Developed tools for active brands like the Swimsuit Selector Tool.
• Led Rapid Brands Rollout and Re-platforming
• Achieved a record conversion increase by identifying and resolving mobile device blockers through the use of Google Tag Manager and Google Analytics.

Responsibilities:

• As a freelance web developer, I managed end-to-end web projects, overseeing the entire project lifecycle. Developed new e-commerce websites and blogs from the ground up. Addressed bug fixes, implemented UI changes, and ensured seamless, responsive design behaviour.
• Additionally, I handled the deployment of websites on Linux servers and provided dedicated support for Drupal and WordPress websites.

Technology Stack:

• Platform: WordPress, Drupal
• Front-end: JavaScript, jQuery, CSS, HTML, JSON, AJAX
• Back-end: PHP

Key Achievements and Projects:

• Created a customised online design studio for TSS Printing USA, utilising PHP, MySQL and JavaScript and provided a user-friendly, bespoke Content Management System (CMS) facilitating the only design and ordering of T-shirts.

Responsibilities:

• Web Design and Development (Part Time)
• Designed web pages to enhance branding and navigation.
• Designed and created eye-catching, functional, intuitive websites, continually exceeding client expectations.

Technology Stack:

• CMS: WordPress, Drupal
• Front-end: JavaScript, CSS, HTML
• Back-end : PHP
• Design: Macromedia Fireworks, Adobe Suit

Responsibilities:

• Developed and maintained online inventory, Finance,
  Yarn and Gate management system using Oracle 9i, JSP, HTML, JavaScript and CSS.
• Led a small team of Oracle forms developers.

Technology stack:

• Platform: Oracle forms developer,
• Front-end: HTML, CSS, JavaScript
• Back-end: JSP

Responsibilities:

• At beginning of career, worked on creating and managing client websites as Front-end developer.
• Created custom websites by harnessing HTML, CSS and JavaScript skills.
• Designed web pages to enhance branding and navigation.

Technology Stack:

• Front-end: HTML, CSS, JavaScript