Ethan Williams
Bristol
Summary
Driven Business Development Manager with a strong track record of creating fresh B2B opportunities and consistently exceeding targets. Experienced in outbound sales across LinkedIn, phone, and email, with a focus on engaging SME decision-makers. Alongside my role, I’ve been developing my own ventures, giving me a practical understanding of business, client acquisition, and growth. Now looking to take the next step into a high-performance sales or startup environment.
Overview
4
4
years of professional experience
Work history
Business development manager
Business Show Media
Bristol
2022.09 - Current
- Generated high-quality B2B leads through outbound channels including LinkedIn, cold calling, email, and social selling.
- Consistently exceeded weekly KPIs, averaging 18+ qualified meetings booked per week (target: 15).
- Engaged with SME decision-makers (1–200 employees, £1M–£20M turnover) to identify growth opportunities and event fit.
- Built and managed a strong pipeline of prospects for the UK’s largest SME exhibition at ExCeL London.
- Collaborated closely with sales teams to ensure smooth handover and high conversion rates from meeting to exhibitor.
- Developed targeted outreach strategies using tools such as LinkedIn Sales Navigator to maximise engagement and response rates.
Education
A-Levels - Business Studies
Sir Bernard Lovell Academy
BristolSkills
- B2B Lead Generation & Prospecting
- Outbound Sales (LinkedIn, Cold Calling, Email)
- Objection Handling & Closing for Meetings
- Salesforce proficiency
- Pipeline & CRM Management
- LinkedIn Sales Navigator
- Communication & Relationship Building
- Entrepreneurial & Commercial Awareness
Affiliations
- Website Design
- Health & Fitness
- Creative Marketing & Art
Accomplishments
I was awarded for my work in BD, with a 'BDM of the year' award in 2024, presented to me by Business Show Media.
Also was nominated for "Best Newcomer" by the Exhibition News team in 2025.
Timeline
Business development manager
Business Show Media
2022.09 - Current
A-Levels - Business Studies
Sir Bernard Lovell Academy