Elina Vanaga
London
Summary
Dynamic E-commerce & Seller Growth Manager with 6+ years of experience driving brand growth, engagement, and revenue across digital marketplaces and social platforms, including TikTok HQ and Missoma HQ. Specialised in seller account management, partner growth, affiliate strategy, performance analytics, marketplace optimisation, and digital marketing. At TikTok, partnered with leading beauty brands across the UK, Ireland, and EU to deliver growth strategies, performance insights, visibility optimisation, and operational troubleshooting, driving increased GMV and revenue. At Missoma, led high-performing social campaigns, content creation, and influencer partnerships to boost engagement and website traffic. Proficient in Adobe Creative Suite, Canva, CapCut, and analytics tools, combining creative execution with data-driven strategy to accelerate commercial success.
Overview
4
4
years of post-secondary education
11
11
years of professional experience
Work history
Seller Account Manager
TikTok HQ
London
2025.06 - Current
- Managed a diverse portfolio of beauty sellers on TikTok, including MAC Cosmetics, Paula’s Choice, SupremeTan, e.l.f. Beauty, Elave Skincare, Glow For It, Bare by Vogue, The Ordinary, Too Faced, Whites Beaconsfield, and ISOCLEAN. Oversaw their UK, Ireland, and EU TikTok Shop operations, providing support on policy compliance, brand authorisation, violation resolution, and backend troubleshooting to optimise seller performance and maintain platform standards
- Advised on marketing initiatives, affiliate strategies, and visibility optimisation, while supporting backend troubleshooting to drive seller growth and platform success
- Provided daily support to resolve enquiries related to orders, returns, refunds, disputes, and buyer issues
- Managed and advised on policy violations (e.g. Absolute Terms, OTDR, EPR, Unsupported Products), helping sellers correct issues and submit successful appeals
- Supported sellers with Brand Authorization submissions, product listing optimization, promotions, and affiliate marketing (Targeted Collaboration & Live sessions)
- Analysed shop performance metrics (GMV, OTDR, CCR, reviews) and delivered actionable growth recommendations to improve visibility, sales, and shop health
- Actively contributed to AI training and improvement by supplying real case examples, policy clarifications, feedback on responses, and edge-case scenarios to enhance AI accuracy and reliability on TikTok Shop policies
- Created standardized email templates, process guides, and best practices that streamlined seller support workflows and reduced team workload
- Handled multi-country EU selling challenges, including inventory sync issues and country-specific compliance
- Escalated complex cases internally using ByteHi and Pearl systems while maintaining clear communication with sellers via professional email support
- Built strong relationships with sellers by offering proactive guidance, performance reviews, and practical solutions to drive sustainable shop growth
- Secured key client accounts for sustained firm growth.
- Implemented innovative business strategies to outperform market competition
E-commerce Manager
OXFAM GB
Milton Keynes
2024.03 - 2025.03
- Wrote informative yet succinct descriptions for product listings on e-commerce platforms such as Ebay and Shopify, improving customer buying decisions
- Monitored and reported on key performance indicators (KPIs) to assess success of e-commerce strategies
- Collaborated on the development of e-commerce platforms to boost online sales
- Edited photos using software like Adobe Photoshop, Lightroom and Canva, ensuring delivery of best possible prints for clients
- Prepared detailed reports on e-commerce performance to inform strategy development
- Implemented SEO strategies for improved website visibility
- Trained staff on e-commerce procedures and best practices for efficient work operations
- Managed social media platforms, boosted brand's online presence
- Liaised with IT department, ensured seamless technical performance of the website
- Troubleshot any issues related to website functionality or order processing
- Conducted market research for identifying new business opportunities
- Implemented effective pricing strategies to maximise profits
Healthcare Specialist (NVQ Level 2)
BOOTS UK
Milton Keynes
2022.02 - 2024.03
- Delivered professional advice over the counter, recommending appropriate products and explaining correct application
- Kept pharmacy counter and related areas clean, neat and organised
- Answered telephones and provided information about order status, shop hours and pharmacy procedures
- Consulted senior pharmacy staff for additional advice on complex patient health queries
- Informed, advised and counselled patients diagnosed with various conditions
- Explained benefits and risks of treatment choices.
- Recommended exercise, diet and stress management to develop healthy lifestyle changes
- Promoted health by educating patients using non-judgemental approach
- Managed new stock deliveries, ensuring correct drug supplies and safe medication storage
E-commerce and Social Media Manager
MISSOMA
City of London
2017.06 - 2022.01
- Planned and published content on social media platforms
- Created and implemented a comprehensive social media marketing strategy that aligns with the brand’s vision and marketing objectives, in collaboration with the Marketing Director
- Planned and produced photo and video content with excellent editing skills
- Monitored online communities, engaged with user-generated content, responded to comments/enquiries
- Defined target audiences, content pillars and tailored content strategies to meet their preferences across various platforms
- Forged working relationships with Instagram influencers to promote brand awareness through sponsored content
- Gathered data on engagement rate, reach and impressions to enhance online campaigns
- Drove website traffic by writing witty and creative social media content and blog posts
- Cultivated a strong community online through consistent, meaningful dialogue with followers
- Coordinated collaborative projects in a timely manner for improved cross-departmental cooperation
- Established solid rapport with customers using superior communication skills on various platforms, fostering loyalty and trust
Photographer/Videographer
SELF-EMPLOYED
London
2015.03 - 2021.11
- Established a detailed production schedule
- Set up technical details of all shots, including lighting and sound
- Collaborated with team members to develop content and message of shots
- Produced original video content by working collaboratively with producers, designers and art specialists to facilitate multimedia production
- Verified quality of recordings and determined need for re-recording to obtain necessary creatives for production
- Edited and uploaded footage to digital environments, websites and social media platforms
- Offered consultation services to clients aiding them in making informed decisions regarding shoot themes and styles
- Worked with a diverse range of subjects and models, adapting approach accordingly
E-commerce Order Administrator
MATCHES FASHION
City of London
2015.04 - 2017.05
- Picked & packed luxury items and created labels worldwide
- Liaised with suppliers and maintained stock levels
- Provided excellent customer service and followed up with clients
- Responded to telephone and in-person requests for information
- Managed office inventories, restocking supplies and placing purchase orders to maintain adequate stock levels
- Managed clerical needs of employees, including administrative support, file management and stationery supplies
- Analysed and resolved complex resource management issues for optimised scheduling
- Maintained smooth-running business operations by delegating priorities to staff abilities
- Streamlined office operations by implementing efficient administrative procedures
Education
NVQ Level 2 - Healthcare Specialist
The Boots Company Plc
Milton Keynes 2023.01 - 2024.03
Diploma of Higher Education & Hospitality - Hospitality and Management
Dobeles Vidusskola
Dobele, Latvia 2011.09 - 2014.05
Skills
- Bilingual - Fluent in Latvian, English & Basic Russian
- Excellent Social Media Management, E-commerce Content Creation & Storytelling
- Seller Support & Account Management
- Policy & Compliance Knowledge
- Performance Analysis & Growth Strategy
- Internal Tools Proficiency
- Multi-Country EU Operations
- Affiliate & Live Shopping Support
- Problem-Solving & Relationship Building
- Platform Proficiency (eg, Instagram, X, Facebook, TikTok)
- Digital Marketing (paid social campaigns, ad targeting, budgeting, and optimization)
- Analytics & Reporting (Google Analytics, Hootsuite, or Sprout Social to track KPIs)
- SEO & Hashtag Strategy
- Listings professional on Ebay, Amazon, Vinted and Shopify platforms
- Community Management
- Graphic Design & Video Editing (Premiere Pro, Photoshop, Lightroom, CapCut, Canva, DaVinchi and more)
- Trend Awareness
- Consistently exceeded KPIs
- Project Management (Organizing content calendars, campaigns, and cross-functional collaborations)
- Communication & Copywriting (Professional written and verbal communication)
- Administrative skills (Word, Excel, PowerPoint, Outlook)
- Sales expertise & negotiating skills
- Strong customer service orientation
- Complaint resolution
- Goal setting expertise
Languages
English
Fluent
Latvian
Native
Russian
Intermediate
Affiliations
- Photography, fashion trends, cooking, psychology books, running and healthy lifestyle, business growth
References
References available upon request.
Languages
3,6,6
Timeline
Seller Account Manager
TikTok HQ
2025.06 - Current
E-commerce Manager
OXFAM GB
2024.03 - 2025.03
NVQ Level 2 - Healthcare Specialist
The Boots Company Plc
2023.01 - 2024.03
Healthcare Specialist (NVQ Level 2)
BOOTS UK
2022.02 - 2024.03
E-commerce and Social Media Manager
MISSOMA
2017.06 - 2022.01
E-commerce Order Administrator
MATCHES FASHION
2015.04 - 2017.05
Photographer/Videographer
SELF-EMPLOYED
2015.03 - 2021.11
Diploma of Higher Education & Hospitality - Hospitality and Management
Dobeles Vidusskola
2011.09 - 2014.05