Elina Vanaga
Milton Keynes
Summary
Dynamic and results-driven Social Media Manager with over 4 years of experience driving brand engagement and growth for industry leaders like Missoma. Skilled in crafting comprehensive social media strategies that align with brand vision, creating compelling photo and video content, and leveraging analytics to optimize performance. At Missoma, I developed and executed strategies that boosted engagement rates and website traffic through witty, targeted content and influencer collaborations. Adept at community management, I cultivated vibrant online communities by fostering meaningful dialogue and building trust with audiences. With a keen eye for trends and proficiency in tools like Adobe Creative Suite and analytics platforms, I consistently deliver innovative campaigns that enhance reach and brand loyalty.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work history
Healthcare Specialist (NVQ Level 2)
Boots
Milton Keynes
02.2022 - Current
- Delivered professional advice over the counter, recommending appropriate products and explaining correct application
- Kept pharmacy counter and related areas clean, neat and organised.
- Answered telephones and provided information about order status, shop hours and pharmacy procedures
- Consulted senior pharmacy staff for additional advice on complex patient health queries
- Informed, advised and counselled patients diagnosed with various conditions
- Explained benefits and risks of treatment choices.
- Recommended exercise, diet and stress management to develop healthy lifestyle changes
- Promoted health by educating patients using non-judgemental approach
- Managed new stock deliveries, ensuring correct drug supplies and safe medication storage
Social Media Manager (Luxury)
Missoma
City of London
06.2017 - 01.2022
- Planned and published content on social media platforms
- Created and implemented a comprehensive social media marketing strategy that aligns with the brand’s vision and marketing objectives, in collaboration with the Marketing Director
- Planned and produced photo and video content with excellent editing skills
- Monitored online communities, engaged with user-generated content, responded to comments/enquiries
- Defined target audiences, content pillars and tailored content strategies to meet their preferences across various platforms
- Forged working relationships with Instagram influencers to promote brand awareness through sponsored content.
- Prepared design briefs for graphics, videos and advertising campaigns
- Gathered data on engagement rate, reach and impressions to enhance online campaigns
- Drove website traffic by writing witty and creative social media content and blog posts
- Analyzed engagement metrics to assess performance and adapt strategies as needed to improve reach and interactions
- Cultivated a strong community online through consistent, meaningful dialogue with followers
- Coordinated collaborative projects in a timely manner for improved cross-departmental cooperation
- Stayed up-to-date on new digital technologies and social media best practices for continuous improvement in service delivery
- Established solid rapport with customers using superior communication skills on various platforms, fostering loyalty and trust
Photographer/Videographer
Part-Time Freelance
London
03.2015 - 11.2021
- Established a detailed production schedule
- Set up technical details of all shots, including lighting and sound
- Collaborated with team members to develop content and message of shots
- Produced original video content by working collaboratively with producers, designers and art specialists to facilitate multimedia production
- Verified quality of recordings and determined need for re-recording to obtain necessary creatives for production
- Edited and uploaded footage to digital environments, websites and social media platforms
- Offered consultation services to clients aiding them in making informed decisions regarding shoot themes and styles
- Worked with a diverse range of subjects and models, adapting approach accordingly
Order Administrator
Matches Fashion
City of London
04.2015 - 05.2017
- Picked & packed luxury items and created labels worldwide
- Liaised with suppliers and maintained stock levels
- Provided excellent customer service and followed up with clients
- Responded to telephone and in-person requests for information
- Managed office inventories, restocking supplies and placing purchase orders to maintain adequate stock levels
- Managed clerical needs of employees, including administrative support, file management and stationery supplies
- Analysed and resolved complex resource management issues for optimised scheduling
- Maintained smooth-running business operations by delegating priorities to staff abilities
- Streamlined office operations by implementing efficient administrative procedures
Education
NVQ Level 2 - Healthcare Specialist
The Boots Company Plc
01.2023 - 03.2024
Diploma of Higher Education & Hospitality - Hospitality and Management
Dobeles Vidusskola
Dobele, Latvia 09.2011 - 05.2014
https://elinahawk.wixsite.com/ehawk
Skills
- Bilingual - Fluent in Latvian and English & Basic Russian
- Excellent Social Media Management, Content Creation & Storytelling
- Platform Proficiency (eg, Instagram, X, Facebook, TikTok)
- Digital Marketing (paid social campaigns, ad targeting, budgeting, and optimization)
- Analytics & Reporting (Google Analytics, Hootsuite, or Sprout Social to track KPIs)
- SEO & Hashtag Strategy
- Community Management
- Graphic Design & Video Editing (Premiere Pro, Photoshop, Lightroom, CapCut, Canva, DaVinchi and more)
- Trend Awareness
- Project Management (Organizing content calendars, campaigns, and cross-functional collaborations)
- Communication & Copywriting (Professional written and verbal communication)
- Administrative skills (Word, Excel, PowerPoint, Outlook)
- Sales expertise & negotiating skills
- Quick problem solver
- Reliable and efficient
- Strong customer service orientation
- Complaint resolution
- Goal setting expertise
Languages
English
Fluent
Latvian
Native
Russian
Elementary
Timeline
NVQ Level 2 - Healthcare Specialist
The Boots Company Plc
01.2023 - 03.2024
Healthcare Specialist (NVQ Level 2)
Boots
02.2022 - Current
Social Media Manager (Luxury)
Missoma
06.2017 - 01.2022
Order Administrator
Matches Fashion
04.2015 - 05.2017
Photographer/Videographer
Part-Time Freelance
03.2015 - 11.2021
Diploma of Higher Education & Hospitality - Hospitality and Management
Dobeles Vidusskola
09.2011 - 05.2014
https://elinahawk.wixsite.com/ehawk
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