Elena Ienciu

• Consistently exceeded daily sales targets (£3,000 vs £2,000), demonstrating strong commercial awareness and understanding of product performance
• Supported stock management and product flow, ensuring product availability aligned with demand
• Monitored sales trends and customer behaviour to identify opportunities to increase revenue and units per transaction
• Contributed to visual merchandising execution to optimise product visibility and drive sales
• Handled customer queries and complaints, maintaining high service standards and protecting brand reputation
  

• Represented prestigious luxury brands including Tom Ford, Gucci, Prada, and key beauty brands in a high-traffic international retail environment.
• Achieved 46% customer engagement (vs 38% target) by understanding customer needs and aligning product recommendations
• Developed strong product knowledge across categories, supporting informed selling and customer decision-making
• Developed extensive product knowledge across luxury fragrances and beauty products to provide personalised shopping experiences.
• Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.

As part of my university studies, I completed an internship in a busy hospitality environment, supporting reception and administrative tasks.

• Provided front desk support in a busy hospitality environment
• Utilised Microsoft Office Suite proficiently to streamline administrative tasks.
• Enhanced customer satisfaction by professionally handling queries and complaints over the phone or via email.
• Helped prepare onboarding documents and supported the induction process for new employees
• Maintained employee records and ensured information was accurate and up to date