Diogo Jobson

Having started off as a Digital Marketing Apprentice in September 2022 and passing the apprenticeship, I was awarded with a promotion into a manager role which entailed:

• Monitored KPIs regularly, ensuring constant improvement in digital strategies.
• Improved conversion rates through persuasive landing page designs.
• Coordinated with sales team, facilitating revenue growth via online channels.
• Utilised A and B testing methods for optimising click-through rates on emails and web pages.
• Streamlined digital content for enhanced user experience.
• Nurtured leads through targeted email workflows, increasing customer retention rate.
• Fostered customer engagement with regular blog posts and newsletters.
• Devised social media ad campaigns, leading to increased engagement levels.
• Optimised SEO strategies, leading to improved web traffic.
• Conducted competitor analysis to identify market trends and opportunities.
• Implemented analytics tools, enhancing performance tracking capabilities.
• Managed key digital channels, including YouTube and TikTok content development, Google, Facebook and Instagram Ads.
• Enhanced lead generation strategy across Facebook and LinkedIn with targeted research and customer segmentation.
• Integrated HubSpot marketing automation into customer onboarding process.
• Launched digital awareness campaign to increase follower count.

• Collaborated with team members to improve overall service delivery.
• Upheld high standards of hygiene within food preparation areas, promoting good health practices.
• Followed company policies rigorously whilst dealing with refunds or exchanges.
• Promoted sales offers to enhance customer interest in products.
• Assisted colleagues during busy periods effectively, ensuring a seamless service provision.
• Replenished shelves swiftly after each sale, promoting continuous product availability.
• Maintained clean and tidy store appearance for professional retail environment.
• Assisted customers to find desired products, improving shopping experience.
• Served customers at tills efficiently, reducing waiting times significantly.