Luci Kimmins - Digital Manager & Project Lead

Manage the strategy, delivery, and measurement of all digital media communications for the home & lifestyle Instagram account @Our_Wandsworth_Home that has amassed over 84,000 followers organically. Engagement levels have hit highs of 1.1 million views on one post alone. Created content for several reputable brands, including, but not limited to; John Lewis, NEOM, Actimel and Neptune. Extremely well-versed in utilizing SEO tools, engaging with media agencies, and analysing market trends to produce on-trend content. Understanding social media best practices and how to build an online community with a targeted audience is now an absolute passion.

Responsibilities:
- Leading all social media strategies for the account to boost engagement
- Utilize digital marketing tools (HubSpot, HootSuite and Brand24) to analyze account data and create paid media campaigns
- Analyze account traffic, conduct keyword research, track campaigns, and measure engagement against established KPIs and objectives
- Create reports on social demographics and user profile
- Manage content edits and sign-off final releases aligned with the brands core values
- Develop and maintain a consistent brand image and voice across all social media channels
- Research and keep up to date on industry and competitors' social media
performance

Key Achievements:
- Directed a social media campaign for a high profile brand that generated over 1.1 million views and 40k in organic reach

- Partnered with 100+ reputable companies (MasterCard, Mint Velvet, Sophie Alport) to deliver targeted content across all social media networking sites and boost incoming audience traffic
- Spearheaded an Instagram contest with De'Longhi and Oak Furniture Land that produced over 4,100 comments and 30k in organic reach
- Conducted several audience focus groups to capture actionable insights and optimize marketing spend
- Penetrated a new demographic segment through expansion of targeted travel

- Lead the nationwide strategic communications and internal channel strategy for the migration of Data Science tooling to the cloud, including AWS Sagemaker and Power BI

- Manage the production of all internal progress reporting collateral

- Organise and lead all migration-related internal events

- Embed core change management principles and stakeholder engagement plan into the project

- Manage the migration demonstrations, newsletters, user off-sites and monthly progress forums

- Own the migration roadmap and work with the Head of Data to baseline cloud adoption strategies, tooling requirements, budget and performance metrics

- Coach colleagues on migration best practices and represent Internal Communications in cross functional teams to ensure consistent employee outreach practices

- People manage 4 Data Analysts and responsible for the onboarding of multiple Data Architects, Developers and Engineers to ensure a smooth cloud migration

Lead The Mental Health and Wellbeing network for Data Santander UK, with responsibilities including, but not limited to;

- Leading all of the internal communications for mental health related initiatives and activities

- Onboarding Mental Health First Aiders within the bank in collaboration with the MHFA England

- Account manage the relationship with Workblis in order to bring continuous onsite and virtual wellbeing sessions to Santander UK

- Responsible for the creation and definition of data-led use cases in collaboration with stakeholders across the bank
- Managed stakeholder relationships on behalf of the Data Science team with various different business areas (retail, corporate, operations, mortgages)
- Increased Machine Learning capability within Santander UK by combining a wide range of technical skills with business knowledge to turn vast quantities of data into value
- Understood the project requirements through conducting requirement gathering sessions; outlining initial challenges, risks, issues, opportunities and benefits
- Oversaw the planning, monitoring and reporting on progress of use cases, aligned to the specific stage the use case is in, so that there is clear visibility of the project status and progress
- Actively engaged with stakeholders within the bank to evaluate and identify Data Science problems that offer the greatest business opportunities to the organisation

• Collaborated with the Data Science Team lead to help devise best practice initiatives, particularly in relation to risk management, capacity planning, project delivery and people management
• Produced, owned and managed the teams first risk log. Successfully streamlined team communication through the implementation of regular team retrospectives, people feedback sessions, and Jira Board management
• Owned and led team the teams monthly meetings and Data Science weekly managers' meetings
• Successfully managed a group 6 Data Science Apprentices with their project delivery and weekly priorities

- Supported the delivery of the Financial Crime governance reporting process
- Owned the feeding of project status reports across the Financial Crime Transformation Programme into a fortnightly governance pack
- Managed the Risk Log and Change Control Process for all projects delivered across the Financial Crime Transformation Programme

- Led customer-centric thinking workshops and events with key stakeholders across the bank

- Designed and tested customer solutions using key innovation management tools (conducting focus groups, developing customer journey maps and running customer surveys)

- Successfully supported the creation of a customer-centric vision for the small business banking team