Saad Irshad
Stoke-on-Trent,United kingdom
Summary
Versatile marketing professional demonstrating strengths in content marketing, social media strategy, and campaign performance optimisation. Adapts to evolving market trends and consumer behaviours, ensuring relevance and effectiveness in marketing approaches. Committed to fostering collaborative relationships and leveraging insights to drive brand success.
Overview
1
1
Certification
5
5
years of professional experience
Work History
Digital Marketing Manager
Freelance upwork
Online, United kingom
03.2021 - Current
- Used Facebook, Instagram and YouTube to promote products and events.
- Developed and implemented comprehensive digital marketing strategies to increase brand visibility across multiple platforms.
- Managed customer communications across social media channels, maintaining professional brand style and voice.
- Managed social media accounts, creating engaging content to foster community growth and enhance customer engagement.
- Monitored social media trends to remain ahead of competitor activity and deliver what consumers want.
- Led SEO efforts, optimising website content for improved search engine rankings and increased organic traffic.
- Analysed website traffic using Google Analytics, making data-driven decisions to optimise online marketing efforts.
- Developed and implemented comprehensive digital marketing strategies to increase brand awareness and drive sales growth.
- Managed digital marketing budgets, allocating resources efficiently to maximise ROI across all campaigns.
- Optimised sales methods to best acquire, develop and retain customers.
- Implemented seasonal and special discounts, driving customer engagement through promotions.
- Closely monitored campaign performance, adapting, innovating and optimising current marketing methods.
- Researched market trends and emerging industry innovations to bring fresh ideas to new campaigns.
- Used exceptional communication and relationship-building skills to network effectively and productively.
- Managed social media platforms, creating engaging content and campaigns that boosted audience engagement by over 50%.
- Conducted market research to identify trends and insights, informing strategic decision-making and competitive positioning.
- Designed and executed influencer marketing campaigns, expanding brand reach and generating significant social media buzz.
Social Media Manager
The sewing corner
Dubai, UAE
03.2022 - 03.2024
- Managed daily content creation, posting, and community engagement to foster a positive online presence.
- Engaged with followers, responding to queries in a timely manner to enhance customer service.
- Communicated with followers, responding to comments and queries timely in brand style and tone.
- Researched current social media trends and audience preferences for maximum post performance.
- Produced high-quality social content, ensuring alignment with brand voice and messaging.
- Created and maintained a content calendar to ensure consistent posting and campaign alignment.
- Developed content strategy around core content pillars of brand for visual and style consistency.
- Collaborated with design studio and external agencies to create assets for paid and organic posts.
- Implemented test-and-learn approach for social media, documenting results and learnings to improve future strategies.
Kitchen Manager
Texas fried kitchen
Stoke-on-Trent, United kingdom
10.2025 - 04.2026
- Supervised preparation of all meals, guaranteeing high quality and consistency in presentation.
- Managed kitchen operations, including staff rota, stock control, and compliance with hygiene standards.
- Conducted regular inventory checks to monitor stock levels and minimise waste.
- Ordered supplies based on expected demand to keep stock within optimum levels.
- Developed and maintained a safe working environment by adhering to health and safety regulations.
- Assisted in the recruitment, selection, and induction of new kitchen staff members.
- Enforced health and safety standards for food storage, preparation and handling.
- Supervised work of cooks and kitchen helpers helping to keep kitchen running smoothly.
- Trained kitchen staff in food preparation techniques, safety protocols, and equipment use.
Education
Master of Science - Digital marketing
University of Chester
Chester 2025 - Current
Bachelor of Science - Mass communication
Allama Iqbal open University
Islamabad 2020 - 2024
Skills
- Digital marketing strategy
- Content marketing
- Social media marketing
- Digital advertising platforms
- Budget management
- Trend analysis
- Campaign performance optimization
- Networking skills
- Team leadership
- Google Adwords
- Marketing campaign management
- Lead generation
- Google Analytics
- Facebook Ads Manager
- Search Engine Marketing (SEM)
- Market analysis
- Creativity and innovation
- Email and SMS campaigns
- Instagram Reels
- Promotional strategies
- Pay per click campaigns
- Website optimisation
- Lead generation campaigns
- WordPress knowledge
- E-commerce management
- A/B testing
- TikTok advertising
- Paid social campaigns
- Digital advertising strategies
- Digital campaign analytics
- Brand building
- Facebook Ads ROI
- Canva
- Social media strategy development
- Content ideation
- Brand awareness building
- Startup marketing strategy
- Viral marketing
- PPC campaigns
- CRM marketing
- A/B testing methodology
- Segmentation techniques
- Copywriting techniques
- Mailchimp
- WordPress proficiency
- Performance reporting
- B2B sales expertise
- Email newsletter HTML
- Marketing software fluency
- Relationship Management
- SEO projects
Languages
English
Proficient
C2
Urdu
Proficient
C2
German
Intermediate
B1
Arabic
Upper Intermediate
B2
Hindi
Proficient
C2
Certification
- Google adword certified
- Meta academy certified
- LinkedIn AI & Marketing trends (certified)
Interests
Digital marketing
* Tech & business
* Gym & fitness
* Traveling
* Long drives
* Exploring nature places
* Reading books
* Learning new skills
* Cooking occasionally
* Spending time with family
* Social media & content creation
* Self-impr
Timeline
Kitchen Manager
Texas fried kitchen
10.2025 - 04.2026
Social Media Manager
The sewing corner
03.2022 - 03.2024
Digital Marketing Manager
Freelance upwork
03.2021 - Current
Bachelor of Science - Mass communication
Allama Iqbal open University
2020 - 2024
Master of Science - Digital marketing
University of Chester
2025 - Current