Darron CROXALL
Burton-on-Trent,Staffordshire
Summary
Lead busy café team to deliver consistent service, strong standards and well-run daily trade. Managed staff rostering, training, stock control and cash handling to support smooth trading and reliable customer care. Delivered a safe, compliant and welcoming environment through clear oversight of food safety, hygiene and guest service.
Overview
25
25
years of professional experience
Work History
Cafe Owner
Canalside Cafe Fradley Ltd
ALREWAS, Staffordshire
03.2019 - 03.2026
- Managed daily operations of a bustling café, overseeing staff, inventory, and customer service.
- Used social media to expand market reach and facilitate sales agent recruitment.
- Managed financial functions such as operations budgeting, accounts payable and accounts receivable.
- Organised staff rosters to ensure optimal staffing levels, maximising operational efficiency.
- Ran operations successfully according to industry best practices and owner standards.
- Maintained a safe workplace by complying with health department regulations and food safety standards.
- Prepared month-end closing entries to maintain detailed reporting and recordkeeping.
- Hosted successful events and private functions, tailoring services to meet diverse client needs and maximising venue profitability.
- Coordinated with chefs to introduce special dietary menus, catering to vegan, gluten-free, and allergen-sensitive diners.
- Maintained cleanliness and sanitation across food service, storage and preparation areas.
- Trained newly hired employees on service techniques, company procedures and safety processes.
- Reconciled daily cash registers to ensure accuracy in financial reporting, reconciled transactions and deposited establishment's earnings.
- Photographed products for sale, posting pictures via social media to increase visibility.
- Responded to complaints, taking appropriate action to turn dissatisfied guests into return guests.
- Monitored alcohol consumption and kept operation in line with legal service requirements.
- Managed daily operations of a high-volume restaurant, overseeing both front-of-house and kitchen staff to maintain exceptional service standards.
- Conducted regular competitor analysis to benchmark prices and offerings, ensuring the restaurant remained competitive in a saturated market.
Computer Shop Owner
Four Oaks Computer Centre Ltd
Four Oaks , West Midlands
02.2001 - 09.2021
- Managed daily operations of independent retail outlet, overseeing stock levels and financial transactions.
- Stored stock safely and securely to maintain quality of goods.
- Maintained accurate records for operations, inventory, income and expenses.
- Customised product offerings to meet specific needs of the local demographic, enhancing customer satisfaction.
- Negotiated with suppliers to secure cost-effective purchasing agreements, reducing overheads and improving profit margins.
- Negotiated lease terms and managed shop premises, ensuring compliance with health and safety regulations.
- Merchandised displays to showcase new and popular items.
- Conducted regular financial audits to ensure accuracy in accounting and compliance with regulations.
- Kept and tracked records for inventory, income and expenses, generating reports to check business health and growth.
- Developed and implemented comprehensive business strategies to facilitate company growth and increase profitability.
- Set prices based on market capacity and demand to achieve revenue targets.
- Computed costs for products and services, established mark-up and set pricing for business offerings.
- Addressed customer complaints and feedback with prompt and effective solutions, maintaining a high level of customer service.
- Recruited motivated, personable staff to deliver outstanding customer care.
- Oversaw website and social media platforms, enhancing online presence and e-commerce sales.
- Analysed competitor activity and market trends to inform strategic planning and maintain competitive edge.
Skills
- Budget management
- Staff scheduling
- Inventory control
- Cash handling
Hobbies and interests
- During my spare time i like to keep fit with regular exercise , swimming and walking.
- I like to travel to new places both in the UK and abroad learning about new culture and experiences whilst making memories...
Timeline
Cafe Owner
Canalside Cafe Fradley Ltd
03.2019 - 03.2026
Computer Shop Owner
Four Oaks Computer Centre Ltd
02.2001 - 09.2021