Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Certification
Languages
References
Timeline
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Darren Hesketh

Belfast,Antrim

Summary

Accomplished professional with expertise in financial budgeting, data analysis, and stakeholder management. Demonstrates strong communication and decision-making capacity, coupled with authentic leadership. Proven track record in people leadership and development, effective coaching and driving successful sales teams and divisions.

Driven and adaptable, skilled in people development and strategic planning. Committed to delivering impactful results and exceeding expectations in leadership roles.

Overview

9
9
years of professional experience
7
7
years of post-secondary education
1
1
Certification

Work History

Sales Engagement Manager

Radius Payment Solutions
Belfast, Antrim
05.2024 - Current
  • Responsible for campaign performance and contact strategies across 2 x divisions and 70 heads
  • Developed stronger divisional relationships by conducting regular meetings and follow-ups.
  • Enhanced divisional performance with effective communication and feedback.
  • Executed business strategies for increased customer engagement.
  • Led project teams to successful completion of tasks.
  • Streamlined internal processes, enhancing overall operational efficiency.
  • Coordinated cross-functional teams, resulting in improved performance & efficiency.

Senior Sales Operations Manager

Yell
Belfast, Antrim
01.2023 - 05.2024

.

  • Responsible for strategy, process improvement and revenue per day delivery for dialler based teams of 50 heads
  • Developed operational strategy with an emphasis on contact strategy and lead campaign optimisation
  • Led dialler operation and strategy for Telesales operation
  • Implemented robust CRM systems, enhancing visibility into the sales pipeline and improving forecasting accuracy.
  • Optimised resource allocation for maximum operational efficiency and cost-effectiveness.
  • Drove process improvements by identifying inefficiencies in current workflows.

Project Delivery Manager

Yell
Seaham, Durham
12.2021 - 01.2023
  • Responsible for overseeing the delivery of a £1m external contract with 1 x senior manager, 5 sales team managers and 60 agents
  • Promoted an open communication environment within the team fostering clear understanding of expectations.
  • Coordinated training sessions for team skill enhancement, boosting overall performance.
  • Led cross-functional teams for seamless execution of client requirements.
  • Managed stakeholder relationships, encouraging a collaborative work environment.
  • Ensured compliance with Statement of work during all stages of the projects.
  • Conducted comprehensive project reviews to ensure quality outcomes.

Contact Planning Manager

Yell
Reading
11.2020 - 12.2022


  • Devising strategic plans for 3 x telesales departments and 4 x field sales divisions
  • Coordinated sales plans to deliver sales budgets of 1m-2m per sales quarter
  • Created specialist sales campaigns to drive sales performance
  • Worked with external stakeholders on lead provision, quality and improvement
  • Resource and headcount management and planning

Senior Sales Manager

Yell
Belfast
10.2015 - 11.2020


  • Responsible for delivering monthly, quarterly and cycle revenue and sales targets
  • Managed sales team to exceed annual targets
  • Led training initiatives, improved team performance
  • Delivered departmental training sessions
  • Created management development framework for new and developing sales managers
  • Coaching & mentorship of sales managers
  • Coaching & development of sales agents

Education

Diploma of Higher Education - Digital marketing

DMI Professional diploma in Digital Marketing
Belfast
01.2023 - 01.2024

Bachelor of Science - Building Surveying

Ulster University, Jordanstown
Belfast
09.2005 - 06.2009

A-Levels - Geography, Politics & Italian

St Mary's CBGS
Belfast
09.2003 - 06.2005

Skills

  • Financial budgeting competence
  • Influential communication
  • Decision making capacity
  • Data analysis proficiency
  • Leadership acumen
  • Stakeholder management
  • People leadership and development
  • Effective coaching

Affiliations

  • Football - 10 year Committee Member & former club secretary at St Teresa's Football Club
  • Self Development
  • Music

Accomplishments

  • Yell - First sales team to deliver 250k in a quarter 2018
  • Yell - Top National Manager Yell
  • Yell - 4 promotions in 12 years
  • Yell - Took dialler based revenue per day from £180 (non profitable) to £415 (profitable at £300 ) per agent
  • Radius - Took lead conversions from 0.8% to currently 2.8% in Q3 (vs target of 2%)

Certification

DMI Professional Diploma in Digital Marketing

Completed 2 x internal senior leadership academies at Yell

Languages

English
Native
Italian
Advanced
Irish
Beginner

References

References available upon request.

Timeline

Sales Engagement Manager

Radius Payment Solutions
05.2024 - Current

Senior Sales Operations Manager

Yell
01.2023 - 05.2024

Diploma of Higher Education - Digital marketing

DMI Professional diploma in Digital Marketing
01.2023 - 01.2024

Project Delivery Manager

Yell
12.2021 - 01.2023

Contact Planning Manager

Yell
11.2020 - 12.2022

Senior Sales Manager

Yell
10.2015 - 11.2020

Bachelor of Science - Building Surveying

Ulster University, Jordanstown
09.2005 - 06.2009

A-Levels - Geography, Politics & Italian

St Mary's CBGS
09.2003 - 06.2005
Darren Hesketh