Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Timeline
Generic

Darren Caddell

Sheerness,England

Summary

Results-driven Sales Manager with talent for building high-performance teams and driving revenue growth. Expert in creating and executing strategic sales plans, leading to increased market share and improved customer satisfaction. Known for fostering long-term client relationships and delivering on business objectives.

Overview

25
25
years of professional experience

Work History

Sales manager

Grovehurst Cars Limited
Sittingbourne, Kent
07.2013 - Current
  • Boosted gross margin percentages by initiating cost-saving measures.
  • Devised successful sales pitches for significant conversion rates.
  • Pioneered the implementation of CRM systems for improved data management and customer relations.
  • Achieved increased customer satisfaction by implementing innovative sales strategies.
  • Implemented training programmes, improving team performance levels.
  • Guided team members on best practices in upselling and cross-selling techniques, leading to enhanced customer value proposition.
  • Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.

Assistant manager

Bensons For Beds
Ashford, Kent
08.2012 - 07.2013
  • Conducted team meetings on a regular basis, promoting open communication within the team.
  • Implemented promotional strategies for increased footfall during holiday seasons.
  • Assisted in recruitment process to build an effective workforce.
  • Maintained high standards of store cleanliness, enhancing shopping experience for customers.
  • Provided support to manager during audits, ensuring accurate reports.
  • Managed cash registers accurately reducing discrepancies at end of day reconciliation.

Field Sales Manager

Greenthumb Lawn Treatment Services
Gravesend, Kent
02.2012 - 08.2012
  • Provided feedback on market trends, influencing company marketing strategies.
  • Maintained industry knowledge through continuous learning and networking events.
  • Oversaw team performance, resulting in improved efficiency and productivity.
  • Managed product demonstrations for potential customers leading to increased conversion rates.
  • Negotiated contracts with key accounts ensuring long term relationships and recurring revenue.
  • Participated in exhibitions and trade shows, generating high-quality leads for the business.
  • Generated and qualified new client leads through cold calling and area management.

Store manager

Brittain and Hobbs
Sheerness, Kent
09.2000 - 01.2012
  • Implemented promotional displays to increase product visibility and sales.
  • Conducted performance appraisals for staff members, providing constructive feedback and identifying areas for improvement.
  • Streamlined operations to maximise efficiency and minimise waste.
  • Led training sessions for new employees, equipping them with necessary skills and knowledge.
  • Developed a team-oriented environment by implementing effective leadership strategies.
  • Managed staff rosters, ensuring adequate coverage during peak times.
  • Ensured high levels of customer satisfaction with proactive interaction and prompt issue resolution.
  • Resolved customer complaints effectively, protecting the store's image and consumer relationships.
  • Handled cash transactions accurately, minimising financial discrepancies at the till.
  • Maintained an organised stock room for easy accessibility of goods.
  • Negotiated contracts with suppliers for cost-effective procurement of merchandise.

Education

GCSEs -

Minster College
Minster, Kent
09/1995 - 07/1998

GNVQ - Leisure and Tourism

Minster College
Minster, Kent
09/1998 - 07/1999

GNVQ - Media Studies

Mid Kent College
Chatham, Kent
09/1999 - 07/2000

Skills

  • Customer relationship management software
  • Digital marketing understanding
  • Assertive leadership
  • Target achievement
  • Market trend awareness
  • Profit margin enhancement
  • KPI monitoring and analysis
  • Sales reporting
  • Negotiation prowess

Affiliations

  • Sports
  • Technology
  • Cooking

Accomplishments

· Achieving a Managerial post three times across different sales industries.

· Strong personal relationships with customers

· Maintaining and management of company website.

· Creator of a Computer and Console Repair Service

· Continual life long learning by studying and completing NVQ's

· Acknowledged by company directors for technical abilities and product knowledge

and understanding.

Timeline

Sales manager

Grovehurst Cars Limited
07.2013 - Current

Assistant manager

Bensons For Beds
08.2012 - 07.2013

Field Sales Manager

Greenthumb Lawn Treatment Services
02.2012 - 08.2012

Store manager

Brittain and Hobbs
09.2000 - 01.2012

GCSEs -

Minster College
09/1995 - 07/1998

GNVQ - Leisure and Tourism

Minster College
09/1998 - 07/1999

GNVQ - Media Studies

Mid Kent College
09/1999 - 07/2000

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Darren Caddell