DANIEL MARTIN
Basildon,Essex
Summary
Accomplished professional with expertise in customer service, business administration, and strategic planning. Demonstrates proficiency in project management, financial planning, and operations management, consistently meeting goals while remaining calm under pressure. Skilled in cross-functional team management and staff training/development, with a proven track record in sales planning and implementation. Adept at problem-solving and communication, committed to driving business growth through effective schedule management and inventory control.
Overview
9
9
years of professional experience
Work history
Head Of Delivery & Group Sales
TGI Fridays
London, City of London
2024.11 - Current
- Managed and developed a £10m delivery and dine-out revenue stream across a 50-site estate, overseeing commercial performance, operational execution, and strategic growth initiatives.
- Led contract negotiations with major delivery aggregators, securing commercial agreements, funded marketing campaigns, and discounting support to drive sales and profitability.
- Worked closely with procurement and culinary teams on menu development, pricing strategy, and delivery optimisation.
- Partnered directly with the CEO, executive board, regional managers, suppliers, and store teams to deliver business-wide commercial initiatives and operational improvements.
- Designed, launched, and scaled three successful dark brands across all 50 locations using Deliverect, integrating with over 1,200 sales channels.
- Created and implemented SOPs, training programmes, and weekly business communications to ensure operational consistency and high performance across the estate.
- Supported group sales operations alongside two Sales Executives, managing two shared inboxes and coordinating with 25 external agencies.
- Contributed an additional £6m in group sales revenue through proactive agency management, relationship development, and sales coordination.
Brand Operations Manager
TGI Fridays
Nationwide
2022.02 - 2024.11
- Led central operations and loss prevention initiatives to enhance operational effectiveness
- Implemented cost efficiencies in sales activities to optimise resource allocation
- Coordinated daily department workflow, delegating tasks to meet business demands and achieve brand objectives
- Monitored quality KPIs and reported on underperforming areas to the exec board
- Analysed sales reports to identify trends and update strategies
- Customized promotional strategies to meet needs of different segmentation stores across the brand
- Designed and implemented incentive programmes across stores and support centre to boost team engagement
- Oversaw all guest measures and booking systems.
- Fully responsible for all the Central London & event stores
- Coordinated strategic plans for administrative services management and optimisation to best use available resources.
- Led cross-functional teams in project execution, delivering projects on time and within budget.
AREA GENERAL MANAGER
Pizza Express
Essex
2020.03 - 2022.02
- While working at Pizza Express I have been responsible for three restaurants simultaneously, in each of the restaurants I am responsible for KPI management, stock and waste control, team management and general business management
- In each site I have introduced a best practice for our ever-growing delivery platform meaning customers are receiving their entire order and within the time frame set out by the company
- As I was new to the Herts and Cambs area I have introduced and implemented offers for local businesses with these local promotions this has led to repeat business and an increase in the footfall in quieter periods of the week.
MULTI SITE GENERAL MANAGER
Planet Plume Vape & Coffee Lounge
2017.03 - 2020.03
- Maintained regular contact and strong relationships with existing customers by providing comprehensive support
- Built rapport with new and existing customers to boost client retention
- Generated 25% company growth through product expansion and sales
- Monitored sales team performance, providing effective training to help reach revenue and profit targets
- Developed new ideas and thought creatively to grow business and enhance profitability and revenue.
Education
High School Diploma - GCSEs - A to C grade including Mathematics and English, Food safety standards, BIIAB Level 2 award for personal license holders, Store management diploma
Chalvedon School
BasildonSkills
- Customer Service
- Business administration
- Business development
- Strategic Planning
- Schedule management
- Sales expertise
- Inventory control
- Project Management
- High-value project management
- Financial management
- Financial planning
- Operations management
- Cross-functional team management
- Staff training/development
- Sales planning and implementation
- Consistently meet goals
- Calm under pressure
- Problem-solving
- Communication skills
- Team building
Websites, Portfolios and Profiles
linkedin.com/in/daniel-martin-a8087616b
References
Available upon request
Timeline
Head Of Delivery & Group Sales
TGI Fridays
2024.11 - Current
Brand Operations Manager
TGI Fridays
2022.02 - 2024.11
AREA GENERAL MANAGER
Pizza Express
2020.03 - 2022.02
MULTI SITE GENERAL MANAGER
Planet Plume Vape & Coffee Lounge
2017.03 - 2020.03
High School Diploma - GCSEs - A to C grade including Mathematics and English, Food safety standards, BIIAB Level 2 award for personal license holders, Store management diploma
Chalvedon School