DAN TAYLOR
Nottingham
Summary
Results-driven FMCG Commercial Leader with a proven track record in building sustainable business growth and developing winning strategies across key UK retailers. Adept at leading high-performing teams, fostering cross-functional collaboration, and delivering commercial success in highly competitive markets. Passionate about long-term strategic planning, customer leadership, and people development at a senior level.
Seeking an environment that fosters independent thinking and values talent, allowing it to reach its full potential.
Passionate about delivering innovative solutions to real business challenges, with performance and results as the basis for progression.
Overview
17
17
years of professional experience
Work History
Business Unit Controller - Sainsbury's & ECommerce
Britvic Soft Drinks
08.2023 - Current
- Leading the Sainsbury’s, Amazon & Ocado business unit, managing a P&L exceeding £200m RSV
- Oversee a team of 6 direct reports and a wider cross-functional team to execute the commercial agenda
- Developed a 3-year customer vision & operating plan to drive long-term growth
- Key Achievements:
- Implemented transformational 2024 JBP in Sainsbury’s, achieving double the Grocery rate growth
- Secured AGS improvements, reaching #2 on Amazon and #3 in Sainsbury’s.
Head of Commercial Operations
Britvic Soft Drinks
02.2022 - 07.2023
- Led the GB retail channel with a focus on commercial performance, shopper marketing & category insights
- Owned monthly performance reviews, optimising point-of-purchase strategies.
National Account Controller - ASDA
Britvic Soft Drinks
01.2020 - 02.2022
- Managed a P&L exceeding £150m RSV, leading a team of 3 direct reports
- Developed and executed a 3-year strategic plan to drive business expansion
- Key Achievements:
- Delivered +11% CAGR value growth over two years
- Increased market share to a 5-year high of 14%, with +2ppt growth in 2022
- Restructured JBP & trade investment to drive efficiency
- Awarded Britvic’s 2021 ‘Outstanding’ Award.
Channel Controller
Budweiser Brewing Group, Convenience
08.2018 - 12.2019
- Led Co-op & Retail Convenience accounts (Spar, Nisa, Costcutter) with P&L responsibility of £250m RSV.
Head of Convenience
Dairy Crest Plc
07.2017 - 08.2018
- Led the UK convenience channel, driving long-term commercial plans & strategic initiatives
- Managed a P&L of £85m NSV, overseeing Co-op, Spar, Nisa & Costcutter
- Led a team of 3 direct reports & a wider cross-functional team of 8
- Key Achievements:
- Improved AGS ranking in Co-op from 22nd (2016) to 1st (2018)
- Achieved +40% value growth over two years
- Led Nisa business transition & negotiations, driving +15% growth.
Senior National Account Manager - Co-op
Dairy Crest Plc
07.2016 - 07.2017
Digital Strategy Manager
Dairy Crest Plc
04.2015 - 07.2016
Senior National Account Manager - Grocery
Burtons Biscuits Company
11.2014 - 04.2015
National Account Manager ASDA
Burtons Biscuits Company
02.2014 - 11.2014
National Account Manager Grocery
Burtons Biscuits Company
01.2013 - 02.2014
Supply Chain Manager
06.2008 - 12.2012
Education
Business -
University of Leeds
01.2008
Skills
- Customer Leadership & Commercial Delivery
- People Development & Team Management
- Long-Term Strategic Planning
- P&L Ownership & Business Growth
- Market-Leading Brands & Emerging Channels Development
- Negotiation & Commercial Operations
External Training And Certifications
- Accelerate Leadership Programme, 2022
- Total Negotiation – Advanced Selling, 2021
- Sentinel Advanced Negotiation & Specific Proposal Selling, 2017
- GAP Programme, 2015
- Expression for Growth – Sales & Negotiation, 2013
Timeline
Business Unit Controller - Sainsbury's & ECommerce
Britvic Soft Drinks
08.2023 - Current
Head of Commercial Operations
Britvic Soft Drinks
02.2022 - 07.2023
National Account Controller - ASDA
Britvic Soft Drinks
01.2020 - 02.2022
Channel Controller
Budweiser Brewing Group, Convenience
08.2018 - 12.2019
Head of Convenience
Dairy Crest Plc
07.2017 - 08.2018
Senior National Account Manager - Co-op
Dairy Crest Plc
07.2016 - 07.2017
Digital Strategy Manager
Dairy Crest Plc
04.2015 - 07.2016
Senior National Account Manager - Grocery
Burtons Biscuits Company
11.2014 - 04.2015
National Account Manager ASDA
Burtons Biscuits Company
02.2014 - 11.2014
National Account Manager Grocery
Burtons Biscuits Company
01.2013 - 02.2014
Supply Chain Manager
06.2008 - 12.2012
Business -
University of Leeds
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