Christopher Dick

Accomplished professional with extensive expertise in trade promotion management, shopper marketing strategy, and account management. Demonstrates proficiency in pricing strategy implementation, sales forecasting, and joint business planning. Proven track record in team leadership and customer relationship management, with a strong focus on strategic planning and market trend analysis. Skilled in performance analysis, negotiation skills, and decision making, complemented by resilience and stress tolerance. Adept at business-to-consumer sales with a deep knowledge of sales methodologies and profit margin optimisation. Committed to relationship management and business development through consultative selling techniques. Experienced in delivering impactful sales presentations and tracking sales targets and KPIs. Proficient in managing sales teams, implementing margin improvement strategies, and providing comprehensive sales training and development. Focused on key account development and executing go-to-market strategies to drive business growth.

• Revenue Growth: Increased Costco international business turnover from £26m to £130m over 10 years.
• Market Expansion: Secured 1,000 additional distribution points and increased share of space from 15% to 25% for Essity (SCA) Toilet Tissue brands in Tesco.
• Brand Leadership: Grew brand share in Tesco Toilet Tissue from 16% to 22%.
• Shopper Marketing: Established a Shopper Marketing function recognized as second only to P&G in external surveys.
• Contract Wins: Successfully tendered for private label contracts.

• Key Account Management – Cranfield University (2006)
• B-Tec Diploma in Business and Finance – West Kent College (1990)
• 8 GCSEs
• Additional courses: Leadership Skills, Performance Management, Advanced Negotiation Skills, Networking Skills, Advanced Coaching Skills, Presentation and Assertiveness, Advanced Presentation Skills. Proficient in Microsoft Office and CRM systems.