Daisy May Dean

• Act as Business Manager for the flagship Harrods store during key transition periods, ensuring continuity and consistent delivery of retail excellence across the UK’s top‑performing account.
• Own full administrative and operational management, including reporting, rota planning, and handling business requests with precision and efficiency.
• Drive overall business performance with a strategic yet hands‑on approach, identifying opportunities and implementing data‑led initiatives to improve sales and client experience.
• Work closely with Buying, Merchandising and Supply Chain teams to support replenishment accuracy, stock flow, and promotional forecasting across fragrance and makeup categories.
• Confidently use Excel to track sales performance, analyse replenishment.
• Support new product launches and events in collaboration with Marketing, aligning stock planning with campaign demand and client engagement.
• Manage and develop a high‑performing team through coaching, feedback and structured one‑to‑ones, fostering accountability and motivation in a fast‑paced environment.

Key Achievements:

• Recognised as a top talent within the UK, representing Byredo at Puig’s Top Talent Breakfast and presenting on retail excellence to senior leadership including the UK VP and CEO.
• Deliver sustained sales growth and strengthen forecast accuracy through proactive data review and replenishment tracking.
• Coordinate exclusive launch events at Harrods, enhancing brand awareness and accelerating stock sell‑through on new product lines

• Supported the Business Manager in streamlining daily counter operations and ensuring smooth fulfilment through accurate stock management and forecasting.
• Took a hands‑on role in monitoring sales performance, replenishment levels and delivery accuracy to maintain consistent availability across high‑volume fragrance and makeup lines.
• Produced regular Excel‑based performance and stock reports to support demand planning, promotional activity and replenishment decisions aligned with head‑office forecasts.
• Collaborated with Buying, Merchandising and Marketing teams to prepare for new launches, ensuring stock accuracy, team readiness, and seamless execution of brand events.
• Motivated and coached the Selfridges team to achieve and exceed sales KPIs, driving high standards of client experience and operational precision.
• Contributed to identifying and addressing training needs around new product launches, embedding a culture of continuous learning and accountability.

Key Achievements:

• Exceeded sales and forecast targets by improving visibility of inventory data and planning replenishment around promotional peaks.
• Organised and executed successful on‑counter events that boosted footfall, improved stock turnover, and enhanced brand awareness.
• Built strong, collaborative relationships with Selfridges management and Beauty Concierge teams, ensuring alignment on product flow, planning accuracy and client service.

• Oversaw daily KPI reporting, sales analysis, and stock monitoring across multiple retail sites.
• Coordinated replenishment and deliveries for fragrances and beauty accessories, ensuring accurate stock levels across core and secondary counters.
• Delivered performance reporting to align store operations with head‑office forecasts.
• Maintained operational standards of data accuracy, visual merchandising, and counter performance.

Key Achievements:
• Surpassed forecasted sales targets and maintained high stock accuracy across multi‑channel retail footprint.
• Represented Byredo at VIP events and media features, including Liberty Beauty Instagram and Refinery 29.