CHRISTIAN WATSON

Developed and executed UK commercial launch and growth strategy for digital health platform, Rehatt Distro, resulting in increased market visibility.

• Established entry into NHS and private markets for Brain Stimulation AB, paving the way for future partnerships.
• Built and managed a 5-person commercial team across UK and Sweden, enhancing team collaboration and performance.
• Exceed first-year revenue objectives and plan scalable expansion for future markets.
• Secure commercial adoption across Northwick Park Hospital and other listed NHS providers.
• Develop senior stakeholder relationships across rehabilitation teams and private providers.
• Lead market access and regulatory workstreams to achieve DTAC and DCB0129 approval.
• Collaborate across clinical, regulatory, and product teams for successful implementation.
• Establish strategic partnerships supporting long-term market penetration and revenue growth.

• Successfully developed and executed commercial strategies to enhance adoption of UroLift, a medical device, securing key contracts and maximizing revenue streams.
• Managed a portfolio of 12 key accounts, achieving 127% YTD revenue performance in 2024.
• Spearheaded strategic business development across NHS England and independent healthcare providers, forging high-value partnerships with C-Suite stakeholders for UroLift.
• Led initiatives supporting MedTech Funding Mandate and NHS transformation programs, driving pathway enhancements and funding acquisition.
• Established key relationships with Health Innovation Networks and G.I.R.F.T., enhancing collaborative opportunities for UroLift.
• Grew market presence in Ireland and Scotland via distributor model, contributing to long-term growth and revenue stability.
• Refined sales strategies during pandemic, uncovering new market penetration opportunities for UroLift.

• Achieved 111% YTD in 2018 and 105% YTD in 2019, earning the Teleflex Outstanding Achievement Award.
• Built and managed a high-performing sales team (8 Territory Managers, 2 Regional Managers), driving a significant increase in UK market share post-NHS approval.
• Implemented structured sales training, performance management, and motivational coaching, resulting in improved team capabilities and enhanced sales outcomes.
• Created an effective sales process, from prospecting to close, aligning activities with national revenue targets.
• Oversaw business development in Ireland while supporting growth initiatives in emerging European and Middle Eastern markets.

• Executed market penetration strategy, securing 80+ NHS accounts and 20+ private sector contracts in three years, significantly expanding market presence.
• Delivered 118% YTD revenue growth in 2017, earning the Teleflex Outstanding Achievement Award.
• Led sales expansion efforts, creating a scalable business model that became the foundation for national growth.
• Recruited and trained high-performing sales team, fostering a results-driven culture that accelerated rapid expansion.
• Drove innovation in MedTech by positioning UroLift as a transformative treatment, influencing market dynamics significantly.
• Played a pivotal role in launching UroLift in the UK as part of a startup team, driving market entry from the ground up.
• Attended European, National, and Regional conferences to promote the business.

• Consistently exceeded sales targets (126%, 105%, 110%, 126%) across capital equipment and consumable markets.
• Managed CRM system to identify opportunities and nurture customer relationships, ensuring a strong sales pipeline.
• Cultivated distributor relationships in South Africa, delivering training and strategic support to enhance market presence.
• Mentored National Sales Manager, equipping for future leadership roles through guidance and support.
• Worked with the marketing team to promote campaigns and attend industry events such as national and regional trade shows.