Ceara Bald
Edinburgh
Summary
Creative and results driven professional with a strong background in visual artistry and customer engagement. Experienced in event co-ordination, social media management and cross functional team collaboration. Committed to delivering impactful and memorable experiences for both consumers and clients.
Overview
10
10
years of professional experience
2
2
years of post-secondary education
Work history
Retail Artist
Bobbi Brown Cosmetics
Edinburgh
04.2024 - 06.2025
- Collaborated with team members for effective sales strategies
- Increased customer loyalty and retention using a CRM system
- Coordinated successful events for enhancing brand image and increasing footfall
- Achieved target audience reach with tailored digital content creation
- Posting event information and new product announcements on social media to obtain more attendees and followers
- Maintained product knowledge through regular training sessions
- Researched latest beauty trends, helping clients stay current and stylish
Beauty Guide
John Lewis & Partners
Edinburgh
07.2023 - 04.2024
- Enhanced customer loyalty by offering personalised beauty advice
- Kept up-to-date by researching new industry trends to provide knowledgeable service
- Organised and hosted in-store make-up masterclasses to inspire potential purchases
- Increased customer awareness of different brands by curating engaging content for social media platforms
- Built productive working relationships through proactive, responsive communication
- Identified client needs by asking relevant questions and listening actively to the responses
Life at Home Co-worker/Sales Assistant
Ikea
Edinburgh
07.2015 - 07.2023
- Created visually appealing product arrangements, increasing store desirability
- Implemented new display layouts to improve shopping experience
- Ensured timely execution of seasonal changes to maintain freshness of displays
- Collaborated effectively with colleagues across various departments
- Monitored trends in consumer behaviour with keen attention to detail
- Offered personalised shopping advice to enhance customer experiences
Education
Higher National Diploma - Makeup Artistry
Edinburgh College
Edinburgh 08.2016 - 06.2018
Skills
- Content creation
- Event planning
- Public speaking
- Client communication
- Knowledge of CRM
- Managing deadlines
Timeline
Retail Artist
Bobbi Brown Cosmetics
04.2024 - 06.2025
Beauty Guide
John Lewis & Partners
07.2023 - 04.2024
Higher National Diploma - Makeup Artistry
Edinburgh College
08.2016 - 06.2018
Life at Home Co-worker/Sales Assistant
Ikea
07.2015 - 07.2023
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