Cassandra Hanley
Kingsley,United Kingdom
Summary
Experienced Business Development Associate known for driving growth and building lasting client relationships. Achieved significant revenue increases and expanded market presence through strategic planning and targeted campaigns. Skilled in identifying opportunities, negotiating deals, and delivering results that align with organisational goals.
Overview
27
27
years of professional experience
Work history
Business Development Associate - Fire Resistance
Warringtonfire – Element Materials
03.2014 - 05.2025
- Company Overview: Warringtonfire offers a comprehensive range of impartial and independent fire safety services, including testing, inspection and certification.
- My role within the construction department of the Build Environment sector is in the Fire Resistance department, looking after a portfolio of top spending customers, managing the accounts to ensure the accounts are developed, maintained and spend year on year across all sectors of the business.
- I also act as the point of contact for any new customers ensuring their enquiry is taken from the start of the process, through to placing an order, these can often be complex projects that need to be managed and co-ordinated with several different areas of the business.
- During my time at Warringtonfire I have worked within Reaction to Fire, Smoke and acoustic, Hardware, doors and windows, automotive and Certification, but I have been focused on Fire resistance since 2019.
- Responsibilities include:
- Responding to incoming enquiries, managing them from the enquiry stage to closure
- Providing customers with basic technical support on Fire Resistance testing enquiries, gathering the required information to be able to progress to the quoting stage.
- Achieve sales targets and financial metrics according to the department plan.
- Conduct regular business reviews with Portfolio accounts and manage SLA’s if in place.
- Manage new customers, existing customers, lapsed customers.
- Identify opportunities to cross-sell and develop spend with Certification services.
- Participate in Customer visits, Open Days and work with other organisations hosting events at Warringtonfire, such as trade associations
- Warringtonfire offers a comprehensive range of impartial and independent fire safety services, including testing, inspection and certification.
Account Manager – Online Recruitment
Bayt
Dubai
04.2009 - 10.2013
- Company Overview: Bayt.com is the #1 Online job site in the Middle East, offering a complete range of e-recruitment solutions.
- Working with new and existing clients, Bayt offered an end-to-end recruitment solution, offering different packages dependant on the client’s requirement.
- All clients would have an initial face to face meeting to discuss the requirement, system training and IT support was provided on search & selection a candidate from the database.
- Bayt.com is the #1 Online job site in the Middle East, offering a complete range of e-recruitment solutions.
Account Manager – Utilities Sector
Achillies Group
11.2005 - 04.2009
- Company Overview: Tender Management Company that specialises in pre-qualifying suppliers for procurement opportunities within the utility, oil, gas, pharmaceutical, construction and rail sectors.
- Sales role to ensure the existing base of customers renewed their subscriptions on a yearly basis and to deal with new enquiries via the phone, website or email.
- Tender Management Company that specialises in pre-qualifying suppliers for procurement opportunities within the utility, oil, gas, pharmaceutical, construction and rail sectors.
Direct Sales Advisor – Credit Cards
Citi Group - Citibank
09.2000 - 10.2004
- Selling Balance transfers, cash advances and loans over the phone via outbound calls.
Voice and Data Sales Executive
Eurocall – Your Communications
06.1998 - 08.2000
- Selling voice and data communication services to the public sector, and small and medium-sized corporate customers.
- Eurocall was purchased by Your Communications and I was made redundant.
Education
ASFP IGNITE - Passive Fire Protection
CIPD Human Resources Management - Level 5
Master TEFL - Teaching English
National Diploma - undefined
Reasheath Collage
NVQ 2 & 3 - undefined
Reasheath Collage
Multiple GCSE’s - undefined
Skills
- MS office suite proficiency
- Client service orientation
- Multi-Tasking
- Time Management
- Data Manipulation
- Project Delivery
- Negotiation
- Innovative thinking
- Cross-Selling capability
- CRM software usage
- B2B sales experience
Other Intrests
- Horse Riding
- Cake Decorating
- Property Renovation
Timeline
Business Development Associate - Fire Resistance
Warringtonfire – Element Materials
03.2014 - 05.2025
Account Manager – Online Recruitment
Bayt
04.2009 - 10.2013
Account Manager – Utilities Sector
Achillies Group
11.2005 - 04.2009
Direct Sales Advisor – Credit Cards
Citi Group - Citibank
09.2000 - 10.2004
Voice and Data Sales Executive
Eurocall – Your Communications
06.1998 - 08.2000
CIPD Human Resources Management - Level 5
Master TEFL - Teaching English
National Diploma - undefined
Reasheath Collage
NVQ 2 & 3 - undefined
Reasheath Collage
Multiple GCSE’s - undefined
ASFP IGNITE - Passive Fire Protection
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