Callum Ford

Delivered exceptional customer satisfaction, maintaining a 4.8 Deliveroo rating. Ensured full regulatory compliance, consistently achieving 5 Star Environmental Health Officer (EHO) ratings. Held full accountability for P&L, operational standards, and team performance Awarded General Manager of the Year (2025) in recognition of outstanding leadership and business impact.

• Directed full-site operations across high-performing locations, leading teams of 20+ and delivering consistent commercial success
• Achieved 20%+ sales growth across all managed sites through strategic leadership and operational optimisation
• Maintained best-in-class cost control with COGS and labour , driving strong profitability

• Supervised daily operations within a high-volume pub and live events venue, ensuring seamless service during peak trading periods
• Led front-of-house teams to deliver consistently high standards of customer service in a fast-paced environment
• Played a key role in training and developing new team members, improving service quality and team efficiency
• Managed shift responsibilities including cash handling, stock control, and adherence to operational procedures
• Resolved customer issues effectively, maintaining a positive guest experience and strong venue reputation
• Ensured compliance with health & safety and licensing regulations at all times
• Supported management in driving sales and maximising revenue during high-footfall events and busy trading sessions

• Delivered product marketing strategies across the UK portfolio, driving growth and strengthening market positioning
• Led end-to-end product launches, coordinating cross-functional teams to ensure successful go-to-market execution
• Conducted in-depth market, competitor, and pricing analysis to identify opportunities and support commercial decision-making
• Partnered with sales teams to improve product performance, contributing to revenue growth and market share
• Leveraged sales data and customer insights to optimise product positioning and campaign effectiveness
• Produced high-quality marketing and training materials to support product knowledge and sales enablement
• Managed stakeholder relationships across marketing, sales, and supply chain to ensure alignment and delivery
• Supported forecasting, pricing strategy, and stock planning to maximise profitability and operational efficiency

• Supported the lettings team in the day-to-day administration of a busy property portfolio
• Managed tenancy documentation, including contracts, renewals, and compliance paperwork
• Coordinated property viewings, liaising with landlords, tenants, and prospective clients
• Ensured all properties met legal and regulatory requirements, including safety certifications and right-to-rent checks
• Maintained accurate records and updated internal systems to support efficient operations
• Handled customer enquiries via phone and email, delivering professional and responsive service
• Assisted with the onboarding of new tenancies, ensuring a smooth and compliant process
• Supported the team in meeting targets through efficient administration and organisation

• Directed national marketing strategy, driving brand positioning, market growth, and commercial performance across South Africa
• Delivered integrated marketing campaigns aligned to sales objectives, increasing product visibility and supporting revenue growth
• Conducted detailed market, competitor, and pricing analysis to identify opportunities and strengthen market positioning
• Collaborated with sales leadership to align marketing strategy with business development goals and customer requirements
• Managed marketing budgets and campaign ROI, ensuring efficient allocation of resources and measurable impact
• Led the development of technical and commercial marketing materials to support product knowledge and sales enablement
• Built strong relationships with distributors and key clients, enhancing brand presence and customer engagement
• Played a key role in product launches and strategic initiatives to expand market share

• Led asset reliability programmes across multiple industrial sites, improving equipment uptime and operational efficiency
• Delivered data-driven reliability strategies, including condition monitoring, failure analysis, and preventative maintenance planning
• Acted as a technical specialist, advising clients on lubrication solutions to extend asset life and reduce maintenance costs
• Built and maintained strong client relationships, contributing to long-term partnerships and business growth
• Worked cross-functionally with sales and engineering teams to identify opportunities and enhance service delivery
• Delivered training and technical support to client teams, improving maintenance standards and product utilisation
• Produced detailed performance reports and actionable insights to support continuous improvement initiatives

• Streamlined operations by implementing effective troubleshooting techniques.
• Prepared detailed reports post inspection, facilitated informed decision making.
• Identified potential issues through meticulous evaluation of technical specifications and blueprints, prevented costly repairs.
• Improved safety with regular inspection of electrical systems and components.
• Conducted diagnostic tests for identifying faults and malfunctions.
• Applied practical solutions to address recurring system issues, boosted productivity levels considerably.
• Assisted in the design and development of new equipment, enhanced innovation.
• Coordinated closely with wider team members for successful completion of tasks within deadlines.