Bill Neill
New Alresford
Summary
Driven professional with expertise in commercial strategy and leadership, category & retail development, driving sales growth and market expansion. Demonstrates proficiency in P&L ownership and financial management, complemented by a strong ability to lead cross-functional teams. Skilled in customer partnership development, branding & go-to-market strategy, with a proven track record of transformational leadership. Committed to driving business success through innovative strategies and collaborative efforts.
Driven professional with leadership and strategic planning skills, coupled with strong background in team management and operational efficiency. Skilled at fostering team collaboration and implementing process improvements. Focused on driving growth and achieving organizational success.
Overview
22
22
years of professional experience
Work history
General Manager, Retail UK & Ireland
Techtronic Industries (TTI)
Marlow, UK
2018.04 - 2026.02
- Lead the UK & Ireland retail division, delivering sustained revenue and market share growth across major national customers.
- Drive strategic planning, category development, and cross-functional execution for Ryobi, Milwaukee, AEG & FLC brands.
- Strengthen retailer partnerships by aligning commercial, operational, and channel strategies to create shared long-term value.
- Champion continuous improvement and customer-centricity — principle of Excellence.
Commercial Director
Techtronic Industries (TTI)
Marlow
2012.05 - 2022.04
- Directed commercial strategy and long-term planning for UK & Ireland retail channels.
- Negotiated major commercial agreements and improved pricing, promotion, and profitability models.
- Drove cross-departmental collaboration across sales, marketing, finance, and supply chain.
- Enabled agile transformation and innovation.
Regional Sales Manager
Bosch Commercial & Industrial UK
2009.09 - 2012.05
- Managed regional commercial activity across diverse industrial & retail markets.
- Developed strong distributor and contractor partnerships, growing regional market share.
- Led sales forecasting, planning, and frontline execution with discipline and operational rigour.
Sales Manager
Metabo UK
2004.04 - 2009.09
- Led sales across key accounts and distribution networks in professional power tools.
- Expanded customer base via targeted initiatives and hands-on product advocacy.
- Enhanced brand competitiveness across trade, industrial, and construction sectors.
Skills
- Commercial Strategy & Leadership
- Category & Retail Development
- Sales Growth & Market Expansion
- P&L Ownership & Financial Management
- Cross-Functional Team Leadership
- Customer Partnership Development
- Brand & Go-to-Market Strategy
- Transformational Leadership
Professional Interests
Retail innovation, Leadership development, Commercial transformation, Category strategy
Timeline
General Manager, Retail UK & Ireland
Techtronic Industries (TTI)
2018.04 - 2026.02
Commercial Director
Techtronic Industries (TTI)
2012.05 - 2022.04
Regional Sales Manager
Bosch Commercial & Industrial UK
2009.09 - 2012.05
Sales Manager
Metabo UK
2004.04 - 2009.09