Anthony Warner
Southend-on-Sea,Essex
Summary
Strategic Commercial Leader | Key Account & Market Development Specialist Critical Infrastructure & OEM Expert (Rail, Data Centres, Utilities, EV)
A high-impact Commercial Leader with a 7-year legacy of driving territory value and brand dominance within the UK electrical sector. I specialize in building commercial frameworks from the ground up—including pricing models, marketing strategies, and sales team leadership—that transform organizations into high-value acquisition targets.
Throughout my tenure managing premium global brands like CATU and Mecatraction for the Sicame Group, I have mastered the ability to bridge the gap between high-level OEM partnerships and a mobilized national distribution network (CEF, Edmundson, YESSS). I possess deep-rooted expertise in the technical and commercial requirements of critical infrastructure, specifically within Rail, Data Centres, and the Electric Vehicle (EV) market.
Known for unwavering energy, enthusiasm, and a "human-first" leadership style, I am committed to maintaining the highest professional standards of integrity and transparency. I am a resilient strategist, proven in navigating complex corporate integrations while ensuring consistent growth and technical reliability for key stakeholders.
Overview
32
32
years of professional experience
Work history
Key Account Manager for C&I Market Development Manager for UK and Ireland
Boddingtons Electrical
Braintree, Essex
2022.01 - 2026.01
- Developed market strategies for industries such as Rail, Data Centres, and Utilities.
- Managed relationships with major electrical wholesalers including City Electrical Factors, Bunzl Greenham, Edmundson Electrical, YESSS Electrical, Anxiter (Wesco), and specialist distributors
- Specified products for end users based on solution-driven approaches.
- Created analytical frameworks to penetrate key accounts with targeted product categories.
- Supported distribution partners with tailored sales aids in collaboration with UK and France marketing teams.
- Collated ERP data for integration into BIM systems for partners like Luckins and European FABDIS.
- Handled multiple projects simultaneously while liaising with key stakeholders.
- Executed dynamic pricing strategies responsive to market demand and competition.
Business Development Manager
Boddingtons Electrical Ltd
Braintree, Essex
2019.01 - 2022.01
- Executed comprehensive overhaul of sales, commercial, and marketing strategies, incorporating new pricing and discount structures.
- Redesigned complete e-commerce website on a new platform to enhance user experience.
- Managed all verticals for UK/Ireland operations, reporting directly to Managing Director.
- Conducted market intelligence analysis, achieving 40% year-on-year EBITDA growth through realignment of product MRSP.
- Developed and implemented new commercial pricing strategy to optimise revenue generation.
Head Of E-Commerce And Business Development Manager
AmTrust Mobile Solutions
Rochford, Essex
2017.02 - 2018.12
- Successfully built an eCommerce platform, integrating complete product catalogues and marketing strategies.
- Conducted organic SEO work, utilising robots.txt and reviewing crawl errors in Search Console.
- Managed sales operations, project management, and stakeholder communications to drive efficiency.
- Analysed SERPs and competitor activity, preparing insightful weekly and monthly reports.
- Implemented changes to website architecture and content to enhance user experience.
- Optimised content and landing pages for search engine marketing initiatives.
- Oversaw social media management across multiple platforms to promote products effectively.
- Directed staff training programmes, fostering skill development within sales teams.
IT Specialist Researcher
Mane Contract Services
Watford
2016.10 - 2017.01
- Developed strong relationships with SAP clients across UK and European markets.
- Executed headhunting for permanent and contract professionals in various sectors.
- Ensured transparency for candidates and clients, fostering long-term partnerships.
- Matched ideal candidates to client needs while aligning opportunities with career ambitions.
- Collaborated with high-profile UK clients, including end users and consulting firms.
- Focused on industries such as Aerospace, Defence, Pharmaceutical, FMCG, Finance, Legal, Retail, Logistics, Publishing, and Public Sectors.
Senior Business Development Sales Manager
Rayleigh Instruments Limited
South Woodham Ferrers, Essex
2013.01 - 2016.01
- Managed 100 accounts, generating £3 million in sales through strategic key account management.
- Enhanced average customer account size by 140% through targeted sales promotions.
- Drafted and submitted sales contracts for processing to ensure accurate order fulfilment.
- Prioritised daily workflows, addressing inbound calls, quotes, and sales inquiries efficiently.
- Conducted customer meetings to assess services and identify expansion opportunities.
- Participated in monthly sales meetings and quarterly training sessions to improve skills.
- Tracked all leads from outbound telephone marketing to maximise conversion rates.
- Provided customers with product information, pricing details, and availability updates.
E-Commerce/Digital Marketing and Senior Sales Business Development Manager
LabSource Limited
Manchester
2010.01 - 2013.01
- Enhanced brand presence and revenue growth, increasing turnover by £500K to £4 million in 24 months.
- Managed e-commerce operations, overseeing website creation, maintenance, SEO, and PPC strategies.
- Liaised with customers and suppliers to deliver technical solutions-based sales.
- Executed sales strategies for high-value products, achieving average sales prices exceeding £2K to £200K.
- Developed comprehensive training programme for new sales associates, ensuring effective onboarding.
- Supervised a team of 15 sales associates to drive performance and productivity.
- Created quarterly and annual budgets for sales department operations.
- Reviewed operational records to project sales and assess profitability.
UK Territory Sales Manager
Carl Stuart Ltd
Tallaght, Ireland
2007.01 - 2010.01
- Secured new business through proactive development activities at industry conferences and exhibitions.
- Conducted product demonstrations and provided training to customers on effective usage.
- Followed up on sales leads while conducting independent research across various industries.
- Collaborated with internal sales and technical support teams to enhance customer satisfaction.
- Liaised with sales and account managers to align strategies across the UK and globally.
Office Manager
ESSLAB Ltd
Hadleigh, Essex
1998.01 - 2006.01
- Developed quarterly and annual budgets for sales department to optimise resource allocation.
- Increased regional market share by 134% within 12 months through targeted strategies.
- Trained all incoming sales team members to enhance performance and productivity.
- Supervised a sales force of 15 associates, ensuring adherence to best practices.
- Created and launched online marketing strategies resulting in 90% increase in sales.
- Resolved customer requests and complaints promptly, maintaining high satisfaction levels.
- Hired six sales representatives over eight-month period to strengthen team capabilities.
- Recorded accurate data in customer database to ensure efficient operations.
Office Junior
ESSLAB Ltd
Hadleigh, Essex
1994.01 - 1997.01
- Drafted sales contracts for processed orders and submitted them for fulfilment.
- Established new customer accounts, assessed creditworthiness, and set up payment methods.
- Prioritised daily operations, managing inbound calls, quotes, and sales inquiries.
- Tracked and recorded all leads generated from outbound telephone marketing efforts.
- Maintained prospect contact information in Sage ACT for effective follow-up.
- Addressed customer inquiries regarding products, pricing, and availability promptly.
- Conducted meetings with existing customers to evaluate services and identify sales opportunities.
- Identified potential customers through business directories and referrals from current clients.
Education
Higher National Diploma - English Language & Literature, Science, Mathematics, Computer Studies, Business Studies, French and Spanish
South Essex Colleges Group
HND - Computer Studies, Strategic Sales and Marketing Management, Business Studies/Business Management
Google Certification - undefined
Skills
- Revenue Framework Design: Developing ground-up pricing models, commercial terms, and digital marketing strategies that drive territory value
- M&A Value Creation: Establishing the business frameworks and sales growth that make an organization an attractive acquisition target for global groups
- Brand Management: Strategic oversight of premium global brands , ensuring market dominance and technical value propositions
- Critical Infrastructure Specialist: Deep-rooted expertise in navigating the compliance, technical, and commercial requirements of Rail, Data Centres, Utilities, and Industrial sectors
- EV Market Pioneer: Strategic development of the Electric Vehicle infrastructure supply chain
- Technical Value Selling: Translating complex technical specifications into commercial solutions for high-stakes environments
- OEM-to-Distribution Integration: The ability to secure high-level partnerships with Original Equipment Manufacturers and successfully "mobilize" those wins through a national distribution network (CEF, Edmundson, YESSS)
- Key Account Leadership: Managing the "Crown Jewel" accounts of the business, ensuring long-term retention and strategic growth through a team-led approach
- Stakeholder Influence: Bridging the gap between technical engineers at the OEM level and commercial buyers at the wholesale level
- Team Mobilization: Designing strategic plans and leading sales teams to execute them effectively
- Organizational Transition: Proven resilience and leadership during major corporate shifts, acquisitions, and integrations (Private to Global Group)
- High-Integrity Leadership: A commitment to transparency and professional standards as a core business driver
REFERENCES
References Available upon request
INTERESTS
Football Manager of Britannia Academicals – Sunday Football – Southend Borough Combination Veterans League, Football Player For Leigh Town Veterans in the Greene King Essex Veterans League Veterans, Pool, Paintball, Chess, Reading and Computer Gaming,, Web Designing & Reading, Web Site Administrator & League Committee Member to Southend Borough Combination Veterans League since 2011
Affiliations
- Coaching Junior Football
Languages
English
Fluent
Spanish
Elementary
References
References available upon request.
Timeline
Key Account Manager for C&I Market Development Manager for UK and Ireland
Boddingtons Electrical
2022.01 - 2026.01
Business Development Manager
Boddingtons Electrical Ltd
2019.01 - 2022.01
Head Of E-Commerce And Business Development Manager
AmTrust Mobile Solutions
2017.02 - 2018.12
IT Specialist Researcher
Mane Contract Services
2016.10 - 2017.01
Senior Business Development Sales Manager
Rayleigh Instruments Limited
2013.01 - 2016.01
E-Commerce/Digital Marketing and Senior Sales Business Development Manager
LabSource Limited
2010.01 - 2013.01
UK Territory Sales Manager
Carl Stuart Ltd
2007.01 - 2010.01
Office Manager
ESSLAB Ltd
1998.01 - 2006.01
Office Junior
ESSLAB Ltd
1994.01 - 1997.01
HND - Computer Studies, Strategic Sales and Marketing Management, Business Studies/Business Management
Google Certification - undefined
Higher National Diploma - English Language & Literature, Science, Mathematics, Computer Studies, Business Studies, French and Spanish
South Essex Colleges Group