Carol Braganza

Lead brand, PR and proposition marketing strategy across the UK & Ireland, driving national campaigns, proposition launches and customer experience innovation positioning Vue as the UK’s number one cinema operator by market share.

• Developed and launched Feel It Forever, Vue’s first brand campaign in six years, establishing a refreshed brand platform and integrated communications strategy to reconnect audiences with cinema and reinforce market leadership.
• Led the marketing strategy and launch of major customer propositions including EPIC Screens, Ultra Lux and Lux seating, HDR Barco Laser technology and Vue Your Way, enhancing Vue's premium proposition and supporting customer acquisition, retention and revenue growth.
• Designed and delivered Vue Your Way retail concept and Hot Food launch in cinemas, expanding food and beverage offerings and achieving highest spend-per-head across circuit (+39% vs. average).
• Directed launch communications for five new cinema openings, 10 EPIC screen installations and 30+ refurbishments, driving awareness, engagement and local market growth.
• Built strategic partnerships with major studios, executing integrated retail and promotional activations that strengthened commercial relationships and unlocked new revenue opportunities.
• Led merchandise marketing strategy for major film releases, generating £1.98m in sales through integrated teaser, launch and promotional campaigns.
• Managed agency partners and cross-functional stakeholders across retail, operations and property teams to deliver national marketing initiatives and business transformation programmes supporting Vue's leadership in UK cinema market.

• Core member of the pre-opening executive team for Page8, the first European launch of a Hong Kong–based lifestyle hotel brand, contributing to brand positioning, go-to-market strategy and launch delivery.
• Led the development of strategic brand partnerships, including a launch collaboration with the National Portrait Gallery, strengthening cultural relevance and driving early brand visibility in the UK market.
• Shaped digital acquisition and engagement strategy across website, search and social channels, using performance insights to optimise campaigns and support brand awareness and demand generation.

• Led digital marketing strategy for a 204-room central London business hotel with four F&B venues, driving brand awareness, revenue growth, and cross-channel performance across rooms and restaurants.
• Spearheaded the launch of a £500K high-end bar concept, owning branding, positioning and go-to-market strategy.
• Delivered end-to-end digital acquisition and CRM transformation across PPC, SEO and email marketing, increasing restaurant bookings by 19% and growing the customer database by 105% with a 49% email open rate.
• Drove significant growth in social and digital engagement through influencer and media partnerships, increasing Instagram following by 418% and Facebook by 36%.

• Led the marketing function as Head of Department, managing a team of three and owning full budget responsibility across a 577-room luxury hotel with 10 F&B venues and a flagship spa brand. Defined annual marketing strategy, positioning, KPIs and global source market plans across GCC, Europe, UK and Asia.
• Delivered integrated marketing and distribution strategy across all channels, driving performance across OTAs and direct channels through SEO, SEM, display and social campaigns. Strengthened commercial outcomes through competitor analysis, revenue collaboration and conversion optimisation across platforms including Booking.com, Expedia, TripAdvisor and Agoda.
• Secured and managed high-profile partnerships and campaigns with Qatar Tourism Authority, Qatar Airways, Turkish Airlines and Uber, elevating brand visibility and supporting sustained demand generation across international markets.