Barkha Mishra
Glasgow
Summary
Completed a Psychology master's degree with the explicit goal of applying insights gained in the 4.2 years of marketing experience. This intentional shift aims to leverage a deeper understanding of human behavior to enhance success in marketing, recognizing that effective collaboration and consumer understanding are key to achieving brand objectives.
Overview
6
6
years of professional experience
Work History
Business Partner
Bartle Bogle Hegarty
Mumbai
03.2021 - 04.2022
- Developed and executed 360-degree marketing and brand communication strategies for automobile brand - Audi.
- Led the launch of Audi India's first range of EVs under the sub-brand 'Audi e-tron'.
- Executed multiple launch campaigns (Digital and on-ground), press drives, and events involving ideation, execution, social media content plan, media creatives, and sustenance.
- Strategized and planned to build a future-forward and sustainable brand while focusing on growth and profitability for the company.
- Delivering qualitative output in tight timelines by collaborating with Audi India’s digitalization, marketing, and merchandising teams while working cross-functionally with their media and event agencies.
- Building a digital- first brand along with their digitalization team by helping them optimize their website, customer-centric apps, and online store while overseeing the adapts created by their retail agencies.
- Launched brand awareness campaigns across both digital and mainline media platforms, while also managing their paid media campaigns on digital platforms and mainline ( OOH, print, and TV) through creating suitable content and strategizing their usage with their media agencies.
Account Manager
Blue Vector
Gurugram
10.2018 - 03.2021
- Social media content strategy for clients that include Manhattan Bar and Brewery, Downtown, Alphabets, Indian Institute of Art & Design, AMP Motors, and Comedy Munch
- Monthly reports, growth planning, and upselling of service
- Online and Offline campaign management
- Active involvement in new client acquisition(Comedy Munch)
- Online relationship management for AMP Motor's Jaguar and Land Rover social media pages
- End-to-end online and offline marketing for Fashion show at Manhattan venue
Brand Services Associate
Publicis Capital
Gurugram
10.2017 - 06.2018
- Management of ATL & BTL campaigns + new launches for Nescafé Sunrise and Nestle Everyday
- Articulated Global brief to suit the Indian audience
- Collected Primary and secondary data, created insight mining piece, and worked on scripts
- Active participation in new business with conversions of brands Fun Foods and Goodricke Tea.
Client Servicing Executive
Sakshi Advertising & PR
Dubai
10.2016 - 03.2017
- Managed communications and operations for clients Long Lashes Forever, Khana Sutra, Union Insurance, and Oppo
- Actively participated in strategy and ideation for business development.
Education
Mater's Degree in Psychology Studies -
University of Glasgow
01.2023
Postgraduate Diploma in Management -
Chetana's Institute of Management and Research
01.2016
Bachelors in Commerce -
Mithibai College, University of Mumbai
01.2014
Skills
- Client/Creative Relationship
- Market and Competitor Research
- Digital and Offline Marketing
- Client Retention
- Time Management
- Able to handle multiple tasks simultaneously
Hobbies and Interests
- Traveling
- Watching Stand-up comedy
- Dramatics
- Reading
- Singing
Timeline
Business Partner
Bartle Bogle Hegarty
03.2021 - 04.2022
Account Manager
Blue Vector
10.2018 - 03.2021
Brand Services Associate
Publicis Capital
10.2017 - 06.2018
Client Servicing Executive
Sakshi Advertising & PR
10.2016 - 03.2017
Mater's Degree in Psychology Studies -
University of Glasgow
Postgraduate Diploma in Management -
Chetana's Institute of Management and Research
Bachelors in Commerce -
Mithibai College, University of Mumbai
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