Ayham Kassim

As an Event Steward, it was my responsibility to protect the safety, comfort, and welfare of the fans at different star-studded events like concerts by the likes of Taylor Swift and Dua Lipa and football games at leading London venues like Stamford Bridge (Chelsea FC), Craven Cottage (Fulham FC), Loftus Road (QPR), and Selhurst Park (Crystal Palace FC). My role involved crowd management, ticket verification, seating support, wayfinding, customer query answering, and emergency response when required. I worked very closely with security staff and event staff members in providing a safe and enjoyable atmosphere, demonstrating higher communication skills, professionalism, and pressure tolerance under stress in large, high-intensity event settings.

I consistently exceeded sales targets through effective customer engagement and upselling techniques. I Assisted customers in selecting products that best fit their needs, providing detailed product information and recommendations and as a result was able to develop a loyal customer base by delivering exceptional service and maintaining a friendly shopping environment. The role involved handling transactions efficiently, operating the POS system, and balancing the cash register at the end of each shift. Throughout my role I collaborated with team members to achieve store goals and participated in training sessions to stay updated on product knowledge and sales strategies

I assisted in daily store operations, including opening and closing procedures and was heavily involved in maintaining a clean and organized sales floor, ensuring products were displayed according to company standards. I addressed customer inquiries and resolved complaints promptly, ensuring customer satisfaction and processed customer transactions, returns, and exchanges accurately and efficiently.