Asma Begum
London
Summary
I am a graduate of Media Studies, I have a strong foundation in Marketing, Advertising and Publishing. Following on from my degree I became increasingly interested in the creative sector and have assisted many up and coming social media influencers with content curation and marketing collateral.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Executive
Newham Sixth Form College
London
02.2021 - Current
- Analysed usage patterns to understand how customers interacted with products and services.
- Proofread marketing collateral to guarantee accuracy.
- Defined and tracked campaign effectiveness, adjusting strategies accordingly.
- Created engaging marketing materials, driving campaign and brand awareness.
- Evaluated marketing campaigns using key metrics and performance indicators, enhancing future propositions.
Librarian
Capel Manor College
London
06.2019 - 02.2021
- Responded to numerous reference calls daily, helping patrons with specific information needs.
- Located print and online materials for students completing research projects.
- Managed reserve desk collection of reference materials.
- Trained 5 library staff to work at the circulation desk.
- Collected and analysed statistics on programme data and usage using Hoot-suite (social media)
Marketing Assistant
Kaplan International College London
London
06.2016 - 01.2019
- Created innovative social media posts and schedules to drive engagement.
- Produced analytics reports to evaluate campaign performance and customer engagement.
- Planned and executed internal and external launch events.
- Worked collaboratively with vendors to complete projects according to schedule and specifications.
- Updated website copy to boost SEO.
Technical Marketing intern
London Metropolitan University
London
09.2015 - 06.2016
- Adopted strategic scheduling to improve overall time management and efficiency.
- Reduced product waste by eliminating excess, overruns, and obsolete inventory.
- Improved team efficiency by training and mentoring individuals and setting achievable performance goals.
- Collaborated with staff to formulate budgets and improve department revenue.
- Planned and executed new strategies to increase sales.
- Prepared accurate budgets, receivables reports and profit and loss reports.
- Troubleshot problems and diagnosed system faults.
- Spoke to customers in multiple languages to resolve problems and answer questions.
- Increased production rate by keeping materials and resources in stock.
- Applied positive customer service approach to increase satisfaction levels.
Education
Bachelors of science degree - Media studies
London Metropolitan university
London 2015
Skills
- Digital marketing
- Performance metrics
- Strategic thinker
- Budget development and management
- Product lifecycle management
- ROI analysis
- E-commerce
- Thought leadership content development
- Graphic design
Certification
Murdock Training Limited
Timeline
Marketing Executive
Newham Sixth Form College
02.2021 - Current
Librarian
Capel Manor College
06.2019 - 02.2021
Marketing Assistant
Kaplan International College London
06.2016 - 01.2019
Technical Marketing intern
London Metropolitan University
09.2015 - 06.2016
Bachelors of science degree - Media studies
London Metropolitan university
Murdock Training Limited
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