ANDY GAN
London
Summary
Digital media leader with 10+ years of experience in strategic planning and client leadership. Proven expertise in digital media activation, delivering measurable outcomes. Successfully onboarded two major Publicis clients within two years, resulting in significant business transformation.
Overview
3
3
years of professional experience
Work History
Global Account Director
Zenith Media International
London
01.2024 - Current
- Drove media transformation across international markets to centralize operations and enhance efficiencies.
- Developed processes and frameworks to ensure best-in-class campaign delivery.
- Led automation initiatives that integrated data-driven processes between Pfizer and Publicis, improving campaign efficiency.
EMEA Planning Director
Zenith Media International
London
04.2023 - 12.2024
- Achieved industry-first joint growth plan by integrating Adobe and Publicis business objectives.
- Established a 70-member international team across London and India to deliver a data-driven media strategy and high-impact campaign delivery.
- Developed full-funnel media strategy to drive business growth for Adobe flagship products across EMEA markets.
Global Account Director
Zenith Media International
London
08.2022 - 03.2023
- Spearheaded European market launch of Pico 4, establishing strong consumer brand presence in competitive VR landscape.
- Developed and implemented integrated media strategies across DOOH, programmatic, social, search, DTC, and e-commerce channels.
- Partnered with media vendors to translate digital strategies into actionable media plans that delivered measurable performance improvements and business outcomes.
Education
MBA - Marketing and Digital Transformation
University of East London
United Kingdom09.2021
Bachelors - Marketing
Charles Sturt University
Australia12.2008
Skills
- Strategic marketing leadership
- Analytical thinking
- Client and stakeholder management
- Communication skills
- Critical thinking and problem-solving
- Change management
- Team leadership and development
- Innovation and creativity
- Data analysis
- Automation implementation
- Budget management
- Financial acumen
LANGUAGES
- English
- Chinese
- Malay
Timeline
Global Account Director
Zenith Media International
01.2024 - Current
EMEA Planning Director
Zenith Media International
04.2023 - 12.2024
Global Account Director
Zenith Media International
08.2022 - 03.2023
MBA - Marketing and Digital Transformation
University of East London
Bachelors - Marketing
Charles Sturt University
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