Summary
Overview
Work History
Education
Skills
LANGUAGES
Timeline
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ANDY GAN

London, UK

Summary

Innovative digital media leader with over 10 years of experience in strategic planning and client leadership, passionate about driving growth in commerce and retail media.

Specializing in campaign planning and performance media, with a proven track record of delivering impactful ROI for brands and marketers.

Aspiring commerce media expert, currently upskilling in Amazon and other commerce certifications.

Overview

3
3
years of professional experience

Work History

Global Account Director

Zenith Media International
London
01.2024 - Current
  • Supported media transformation initiatives for Pfizer to improve centralization and operational efficiency.
  • Developed scalable campaign processes and frameworks for quality, effective campaign delivery, elevating client engagement and satisfaction.
  • Facilitated various training sessions on the adoption of Martech platforms and data governance to automate operations.
  • Championed data analysis to inform business strategies, agency scopes, and operational models.

EMEA Planning Director

Zenith Media International
London
04.2023 - 12.2024
  • Helped Adobe transform their marketing by 'in-housing' our team as part of their extended marketing operations, enhancing collaboration and strategic impact.
  • Built a data-driven operation by creating bespoke analytics dashboards to measure real-time effectiveness and attribution.
  • Led and activated full-funnel media strategies across omnichannels- integrating offline media into digital channels to drive business growth for Adobe products, and align with client KPIs.

Global Account Director

Zenith Media International
London
08.2022 - 03.2023
  • Acted as a consultant to clients, helping them navigate their ATL presence to enhance trade marketing efforts.
  • Spearheaded the European market launch of Pico 4, establishing a strong consumer brand presence within the competitive VR landscape.
  • Collaborated with media partners to translate strategic insights into actionable plans, integrating Criteo and biddable channels with local retailers to boost footfall, awareness, and sales, leading up to the festive season.

Education

MBA - Marketing and Digital Transformation

University of East London
United Kingdom
09.2021

Bachelors - Marketing

Charles Sturt University
Australia
12.2008

Skills

  • Strategic marketing leadership
  • Critical and analytical thinking
  • Data-driven media strategy
  • Client and stakeholder management
  • Platform adoption
  • Business and financial acumen

LANGUAGES

  • English
  • Chinese
  • Malay

Timeline

Global Account Director

Zenith Media International
01.2024 - Current

EMEA Planning Director

Zenith Media International
04.2023 - 12.2024

Global Account Director

Zenith Media International
08.2022 - 03.2023

MBA - Marketing and Digital Transformation

University of East London

Bachelors - Marketing

Charles Sturt University

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