Experienced professional seeking to fill a role within a progressive buisness.
Able to interpret/implement buisness strategy and procedure.
Ability to manage a variety of priorities and to deliver results through a management team.
Make decisions based upon analysis, extensive experience and judgement.
Able to build relationships with and relate to different people building rapport and constructive/effective relationships.
I have a wide range of experience and knowledge which I have gained over the years. I believe that this has led me to build a strong confident work personality, thriving in a variety of different situations. I am very customer orientated, whether that be in person or through written and verbal communication and appreciate the importance of this within any company. I enjoy both working in a team and using my own initiative and work well under pressure and consider myself to be both reliable and adaptable.
Overview
25
25
years of professional experience
Work History
Business Development Executive
Avidity - Mccurrach
Manchester
03.2026 - Current
Researched prospective clients to develop and execute cold call lists.
Advised business clients on best mix of products for maximum sales and consumer engagement.
Fostered long-term relationships with key clients, suppliers, and partners to support business objectives.
Executed Up To Date Marketing & Pos in Store
Prospected New Business
Customer Development Executive
CPM - Diageo
Manchester
02.2026 - 03.2026
Delivered high level of service to customers in effort to build upon future relationships.
Built exceptional customer satisfaction by delivering friendly service.
Consistently achieved or surpassed sales targets.
Showcased product features and benefits to drive sales.
Field Sales Executive
Acosta Europe
Manchester , UK
10.2025 - 01.2026
Built relationships with customers to evaluate needs and recommend individualised solutions.
Managed time effectively to consistently meet daily customer sales and delivery goals.
Adapted selling style based on customer profile and requirements.
Built and maintained strong, long-lasting customer relationships to foster loyalty and repeat business.
Promoted products passionately and enthusiastically, using outstanding persuasion and negotiation skills to close high-value sales.
Built and maintained strong working relationships with colleagues, assisting each other on complex issues to maximise team performance.
Regional Sales Manager
Zing Sales @ Avidity
Hyde, North West
07.2025 - 10.2025
Mentored and trained sales teams on best practices, sales techniques, and product knowledge to improve overall performance.
Monitored sales performance metrics regularly, identifying areas for improvement and implementing corrective actions to achieve targets.
Monitored sales team performance and provided training to help reach targets.
Monitored competitor activity, adapting strategies to maintain competitive advantage and market leadership.
Used competitive nature, motivation and dedication to increase sales and customer base.
Facilitated regular team meetings to discuss targets, strategies, and address any issues impacting sales performance.
Selected, trained and performance-managed staff to handle high workload with ambitious targets.
Regional Sales Manager
Avidity - Philip Morris
Manchester, North West & Midlands
01.2024 - 07.2025
Led team training sessions to increase product knowledge and sales techniques.
Achieved consistent market growth with effective territory management.
Partnered with the HR department in the staff recruitment process to maintain a high-performing sales team.
Promoted an environment that fostered personal development amongst team members, resulting in higher job satisfaction levels.
Managed a team of Multi-Category Coaches to sell and promote smoke-free alternatives.
Built relationships with team members, client team members, and senior managers.
Coached and mentored team members to improve sales and results.
Territory Manager
Avidity - Britvic Soft Drinks - Convenience
Manchester, Cheshire
08.2023 - 01.2024
Executed promotional strategies, raising product awareness in the convenience market.
Fostered solid relationships with clients, boosting loyalty, and retention.
Increased brand visibility through marketing material, and by gaining shelf space and product positioning.
Developed relationships with wholesalers, store owners, and client partners.
Built rapport with new and existing customers to boost client retention.
Completed fixture interventions to increase space and improve brand visibility.
Territory Manager
Mccurrach
Manchester, Cheshire
04.2018 - 07.2023
Working on ice cream now account.
Adding Ben and Jerrys ice cream to shop menus through just eat platform.
Discovering premises for Uber Eats/Deliveroo to be pick up points for ice cream.
Achieving sales targets on a weekly basis.
Building relationships with customers.
Duty Manager
Denton
08.2017 - 03.2018
I have managed a team of managers and Colleagues to operate various departments, ambient and fresh.
I have chaired meetings and held discussions with individuals and teams.
I have conducted pdr's and set targets against Kpi's and scorecard.
Other responsibilities include managing of schedules, store standards, customer service.
Large Store Deputy Manager
Oldham
01.2012 - 01.2017
Role Purpose
To lead high performing team managers who consistently deliver outstanding department performance against the department and store objectives and who demonstrate an uncompromising focus on the customer experience.
Achievement of all Kpi targets for retail against a scorecard of customers, sales and profit, colleagues and operations.
Actively demonstrate market leading behaviours.
Convenience Store Manager
Bolton
01.2010 - 01.2012
Led a team through the conversion of a netto to a Morrisons.
Coached colleagues new to the business on ways of working and standards expected.
As a team achieved the highest sales for the group for opening week out of all the conversions.
Led the team to being the best Store for payroll on the whole region.
Also achieved the best for profit on the region.
Medium Store Deputy Manager
01.2001 - 01.2010
Responsible for all managers and colleagues within the store.
Managing shop floor standards through coaching and developing colleagues.
Troubleshooting in failing Stores to improve standards.
Assistant Deputy Manager
Cheadle
01.2001 - 12.2001
Assisting the Deputy Manager whilst having responsibility for individual departments in the store.
Grocery Manager
Bolton
01.2001 - 12.2001
Managing the grocery department and team of colleagues.
Providing high standard of customer service.
Grocery Supervisor
Warrington
01.2001 - 12.2001
Management Trainee
Heywood
01.2001 - 12.2001
Education
A Level - law
Hyde 6th Form College
Hyde
Gcse's - 6 gcse's grades B&C
Hyde High School
Hyde
Skills
Organised
Customer-oriented
Personable
Confident
Excellent communicator, both written and oral
Proficient in all aspects of retail management
Managed and coached high-performing teams for 25 years
Reliable and adaptable
Focused on achieving targets
Key Qualifications
Maths and English grade B
B tec national diploma in grocery distribution.
References
Available upon request.
Hobbies and interests
Football - Supporting & Involvement with Under 16's Team