Alison Seaman

Established strong customer relations within stores, adapting to fast-paced contract changes.

Utilised Data Orbis to verify stock levels and confirm deliveries for promotional deals.

Leveraged knowledge of Multiple Grocery Stores system to address stock discrepancies effectively.

Executed Bookstock Corrections and Shelf Increase Capacity adjustments as needed.

Monitored delivery dates and resolved supply issues promptly.

Achieved KPIs related to Journey Planning and Promotional Compliance for bonus eligibility.

Conducted 31 calls weekly across North East, York, and Harrogate, completing 124 in four-week cycles.

• Provided feedback on competitor activity to enhance strategic positioning.
• Identified potential clients for business expansion opportunities.
• Delivered outstanding customer service, resulting in repeat business collaborations.
• Launched new products with exceptional campaign planning.
• Coached team to build client relationships and exceed sales targets.
• Developed targeted advice for decision-makers on how best to reach target consumers and build awareness.

My main job roles include:

Calling on the main Supermarket retailers and Budget stores.

Increasing visibility on Unilever products across the store including Health & Beauty, Household, Laundry and Sauces.

Discussing out of stocks, correcting bookstocks, increasing shelf caps and supply issues if any were risen.

Building instore contact relationships and knowledge of Unilever skus.

Upcoming promotions.

Working to KPIs and targets which are set every month.

Managing my own territory by call frequency.

As a Business Development Executive I was assigned to accounts on my territory which consisted of the main four leading Supermarkets, for example Asda, Sainsburys, Tesco and Morrisons also Boots. The client I am currently working for is GSK which has a large variety of products ranging from Pharmaceutical to Health & Beauty. My main role involves activating National Promotions and compliance on change over dates, speaking to Store Colleagues regarding upcoming new products, taking orders for extra displays and gaining sites. Activating Point of Sale is also vital in my role as well auditing GSK products. Building a good customer relationship with Store Colleagues is also vital in this kind of role as this helps to build a rapport and colleagues recognise you and tend to be more forthcoming when you request any help . No day is the same as you would have different challenges to meet for example KPIs targets to hit, display targets and late changes to promotion prices.

Calling on Supermarkets ,Newsagents in my local area on a daily basis working to a call file and auditing paper deliveries with Newsagents.

The local paper also had promotions in the region where the customer would get a free gift if the newspaper was bought or they signed up for delivery. It was a fast paced job as stores would often run out of newspapers if a local story was a headline based around the area so you would go to the print site to collect surplus stock to deliver to stores or shops that had exceeded there sales.

I worked on several accounts with CPM

Proctor & Gamble

Masterfoods

Gallagher

My role again was calling on the main supermarkets and convenience stores in area, achieving personal and team targets across these accounts. Promoting and notifying stores on new products and forthcoming promotions, gaining space for displays in front of store. Masterfoods was more convenience stores as I had to sell directly to customer by offering deals (BOGOF) hoping to out sell the competitor brands .Advertising was also vital to entice the consumer into the store to buy the products so lots of displays and point of sale was on view.