ANDREW LOVATT

• Developed and submitted national proposals for key retailers, identifying opportunities for significant revenue growth. - Created comprehensive commercial strategies, enhancing distribution channels and securing new business partnerships. - Managed pricing strategies and competitor analysis to maximise profitability across product lines.

• Secured national leisure listing with Total Fitness, embedding long-term partnership model across retail, vending and member activation to drive recurring volume and brand equity within fitness channel.

• Advanced national foodservice expansion with Brakes Foodservice, structuring case configuration and pricing architecture to scale volume while protecting margin.

• Secured wholesale distribution with Parfetts (Unitas Group), strengthening group-level leverage and expanding national independent retailer penetration.

• Progressed Top 4 UK forecourt distribution pipeline with Penny Petroleum and Park Garages, building impulse-channel strategy focused on rate-of-sale velocity and promotional mechanics.

• Secured senior buyer meetings with ALDI UK, advancing national grocery entry discussions and aligning proposition for branded and private-label and EDLP commercial frameworks.

• Submitted national listing proposals to Morrisons across multiple touch points from Supplements and Functional Drinks on core estate, wholesale and convenience (September buying window), representing £300K+ revenue potential with structured launch and FSDU support.

• Delivered a fully modelled commercial proposal to Costco UK, including pricing architecture, promotional funding model and ROI forecast (£100K+ opportunity under review).

• Designed pricing frameworks to drive volume-led margin accretion, balancing trade investment, case incentives and ASP protection across Grocery, Wholesale and Forecourt.

• Conducted competitor and category analysis to sharpen premium positioning while maintaining commercial competitiveness.

• Streamlined internal commercial focus, aligning brand strategy and team execution around priority accounts, conversion metrics and scalable channel growth.

• Activated incremental D2C broadcast revenue via Ideal World TV, diversifying revenue streams and increasing brand exposure.

• Established phased, multi-channel UK rollout strategy spanning Grocery, Wholesale, Forecourt, Leisure, Export and TV Retail — building long-term, value-driven partnerships rather than transactional listings.

• Led global expansion strategy for heritage UK knitting yarn brand, delivering structured market entry across US, Europe, Middle East and Australasia.

• Directed end-to-end export management, including international registrations, customs documentation, commodity codes, rules of origin, distributor agreements, pricing architecture, FX management and Incoterms negotiation.

• Managed full operational flow from forecasting and production planning through to shipment, ensuring OTIF (On-Time In-Full) delivery performance across global markets.

• Owned distributor lifecycle management - onboarding, contractual negotiation, annual planning, volume forecasting, margin control and performance review - building long-term strategic partnerships.

• Delivered £100K+ new business within 12 months through targeted territory development and key account acquisition.

• Secured listings with two leading U.S. online craft retailers, accelerating digital penetration and US brand visibility and national footprint.

• Appointed new distributors in UAE and secured partnership with Australia’s leading online craft retailer, opening two high-growth export territories.

• Recruited and managed five U.S.-based sales agents, establishing structured territory coverage across independent yarn retailers.

• Project-managed major international trade exhibitions including H+H Cologne and H+H Americas, overseeing logistics, budget control, stand design and commercial follow-up to convert leads into revenue.

• Secured Chamber of Commerce grant funding to support market activation at Vogue Knitting Live (New York), improving ROI on international marketing investment.

• Oversaw daily export operations via UK support team, including order processing, freight coordination, shipping documentation (commercial invoices, packing lists, COO), credit control and customer service.

• Worked closely with supply chain department for seamless operations.

• Monitored competitor activities closely for competitive advantage.

• Troubleshoot complex shipment problems, resulting in minimal delays.

• Achieved customer satisfaction by resolving shipment issues promptly.

• Negotiated favourable terms of agreements to enhance profitability.

• Reviewed global trade laws regularly, maintained up-to-date knowledge.

• Ensured compliance with international trade regulations to maintain company reputation.

• Assessed risks associated with international transactions, developed effective mitigation plans.

• Coordinated logistics operations, enhanced organisational performance.

• Conducted market research, identified emerging trends in industry.

• Short-term contract – focused on strategic account expansion and partner onboarding.

• Managed and developed key accounts across pharmacy, wholesale, retail, and fitness channels, aligned to Joint Business Plans (JBPs).

• Initiated new business development efforts in under-penetrated verticals.

• Executed co-branded marketing campaigns and represented brand at PR/industry events.

• Oversaw full sales cycle, from partner onboarding to order fulfillment.

• Executed promotional strategies, raising product awareness in untapped markets.

• New business development in signing independent retailers in to Morrison’s Daily franchise partnership.

• Identified and signed independent convenience retailers into Morrison’s Daily franchise.

• Generated qualified leads using mapping tools, competitor analysis, and social media.

• Delivered tailored franchise presentations to prospective partners and retail groups.

• Built compelling business cases focused on turnover growth, ROI, and commercial viability.

• Supported franchisees in optimising store performance and increasing footfall.

R-COM Consulting

IT & Smart City Solutions

• Led commercial launch of R-Com’s IoT division, developing Smart City data solutions including people counting, air quality monitoring, occupancy analytics and mobility intelligence for Local Authorities, Transport bodies and National Parks.

• Directed cross-functional team of five to establish new IoT business unit, overseeing strategy, market positioning, pipeline development and delivery capability.

• Designed and executed full go-to-market strategy aligned to UK smart city funding cycles and government-backed infrastructure initiatives.

• Transitioned pricing from flat-rate to value-based commercial models, introducing tiered subscription structures to improve adoption, recurring revenue and margin sustainability.

• Built strategic stakeholder relationships across Greater Manchester leading UK smart city region, positioning R-Com as consultative partner within government-backed tenders.

• Delivered consultative sales presentations and technical pitches into public sector frameworks, supporting early-stage tender positioning and long-term contract opportunities.

• Developed commercial proposals integrating hardware, software and data services into scalable Smart City ecosystems.

GymAtomic.Com

Online retail platform

• Designed and launched turnkey branded and white-label retail solution for independent gyms and national chains, creating incremental tertiary revenue streams and enhancing member retention.

• Built and commercialised GymAtomic.com, delivering scalable e-commerce and activation platform integrating retail, events and supplier-funded promotions.

• Consulted with independent and multi-site gyms on monetisation strategy, improving member LTV through curated retail and value-add experiences.

• Pitched commercial partnerships to national fitness operators including PureGym, Virgin Active and The Gym Group.

• Structured tri-party commercial agreements between gyms, brands and event sponsors, aligning supplier marketing budgets with gym engagement objectives.

• Developed full white-label retail integration models, incorporating third-party wholesale partners to ensure operational scalability and stock continuity.

• Designed pricing and promotional mechanics for both open-market and closed-member environments, protecting brand positioning while driving volume uptake.

• Implemented weight-of-purchase incentive frameworks and supplier-funded activation campaigns to drive basket size and repeat purchase.

• Delivered in-gym and digital promotional plans, aligning sales incentives with gym staff engagement targets.

Bodyshocker Wholesale & Distribution

Business Lead

• Redesigned core business model to expand B2B and B2C revenue streams, improving supplier engagement and customer lifetime value.

• Launched wholesale e-commerce platform managing 5,000+ SKUs, improving order automation, operational efficiency and national reach.

• Implemented supplier ROI measurement frameworks to evaluate trade spend effectiveness and optimise promotional investment allocation.

• Led go-to-market strategy for new product launches, managing in-store activations, fitness event exposure and cross-channel marketing execution.

• Expanded distribution across FMCG wholesale, convenience and specialist retail, diversifying channel risk and improving revenue resilience.

• Led UK and international commercial strategy across £10M+ portfolio of three global sports and lifestyle nutrition brands: Powerbar – World’s oldest sports nutrition brand; Dymatize – #1 global whey isolate brand; Premier Protein – $1B+ lifestyle protein brand

• Grew UK business by 20% through channel realignment, blending direct and distributor-led strategies.

• Restructured pricing across UK, EU, and international markets to protect brand equity and prevent devaluation.

• Owned full P&L, overseeing budgeting, forecasting, and commercial planning for all territories.

• Opened new channels in convenience, wholesale, and specialty, launching Joint Business Plans (JBPs) with key partners.

• Expanded product footprint across major retailers incl. Holland & Barrett, Boots, JD Sports, Morrisons, Lloyds Pharmacy, and Costco.

• Secured listings across 1,000+ stores through strategic wins and value-led proposals.

• Led category development as Category Captain for Blakemore SPAR, UNITAS, and wholesale partners.

• Navigated Brexit-related logistics challenges, ensuring uninterrupted customer supply and compliance.