Anamaria Sicaru
Sunderland,North East
Summary
Experienced and results-oriented Senior Shop Manager with over 13 years of leadership experience in retail operations, team management, and customer engagement. Adept at driving sales growth, operational efficiency, and brand loyalty through strategic planning and execution. Skilled in merchandising, stock control, financial oversight, and staff development, with a strong ability to optimize processes and enhance customer experiences. Proven track record in meeting and exceeding sales KPIs, improving operational workflows, and leading high-performing teams. Driven professional with knack for leadership and proven ability to manage teams and streamline operations. Demonstrates proficiency in customer service and inventory management, with strong problem-solving and communication skills. Poised to enhance store performance and exceed sales targets through strategic planning and exceptional team motivation.
Overview
17
17
years of professional experience
1
1
Language
Work history
Senior Shop Manager
Vision Foundation/Fight for Sight
London
12.2022 - 04.2025
- Increased store revenue with 10% by implementing strategic sales initiatives and effective merchandising techniques
- Optimized store operations by overseeing inventory management, pricing strategies, and cost controls
- Led and mentored diverse team, fostering high-performance culture and improving staff retention
- Developed and executed promotional campaigns to attract new customers and boost brand visibility
- Implemented loss prevention measures, reducing stock shrinkage and improving profit margins
- Built strong customer relationships, enhancing loyalty and community engagement.
Founder & Cleaning Services Manager
Anamaria Services
London
12.2021 - Current
- Managed all aspects of business operations, from client acquisition to service execution and quality control
- Provided high-quality cleaning solutions, ensuring customer satisfaction and retention
- Trained and supervised staff to maintain service excellence and efficiency.
- Managed over 50 customers calls per day
- Developed business strategy by conducting comprehensive market research.
Managing Director
SMIK All for Kids
Brasov
09.2020 - 12.2020
- Oversaw company-wide operations, ensuring business growth and financial sustainability
- Implemented staff development programs to enhance employee performance
- Established and maintained trusting relationships with partners and stakeholders.
- Increase sales with 15%
Assistant Store Manager
SC Profi Prom SRL
Brasov
09.2018 - 07.2020
- Managed daily store operations, leading teams of 30+ employees in fast-paced environment
- Analysed sales data and implemented strategies to optimize store performance
- Supervised staff training and development, ensuring alignment with company standards
- Spearheaded initiatives to enhance customer satisfaction and engagement.
- Provided assistance during peak trading hours, kept checkouts moving quickly whilst maintaining excellent customer service levels.
Assistant Manager
SC Carrefour Romania SA
Brasov
07.2008 - 09.2018
- Directed store operations for team of 130+ employees, ensuring high productivity and efficiency
- Collaborated with senior management to implement customer service improvements
- Played key role in new store openings, optimizing space planning and operational setup
- Developed and implemented sales strategies to drive profitability.
Education
Management - International Business & Management
University of West of Scotland
LondonSince 2021
High School Diploma - Mathematics
School George Moroianu
Romania2008
Skills
- Retail marketing proficiency
- Able to handle pressure
- Product display creativity
- Talent recruitment and retention
- Stock control techniques
- Stock replenishment
- Store layout design
Accomplishments
- Retail Management & Operations
- Sales & KPI Optimization
- Customer Experience & Brand Engagement
- Financial & Budget Control
- Stock Control & Inventory Management
- Merchandising & Promotions
- Loss Prevention & Risk Management
- Staff Training & Leadership
- Strategic Planning & Business Growth
- Data Analysis & Forecasting
- Market & Competitor Analysis
- Multi-Site Store Management
Additional Information
- Maximize store profitability through innovative business strategies. Develop high-performing teams by fostering a culture of excellence. Enhance customer experience and boost sales performance. Implement cutting-edge retail solutions to drive competitive advantage. Would you like any additional refinements or further customization to match a specific job role?
Timeline
Senior Shop Manager
Vision Foundation/Fight for Sight
12.2022 - 04.2025
Founder & Cleaning Services Manager
Anamaria Services
12.2021 - Current
Managing Director
SMIK All for Kids
09.2020 - 12.2020
Assistant Store Manager
SC Profi Prom SRL
09.2018 - 07.2020
Assistant Manager
SC Carrefour Romania SA
07.2008 - 09.2018
Management - International Business & Management
University of West of Scotland
High School Diploma - Mathematics
School George Moroianu
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