Shahnaz Walford
Hemel Hempstead,HRT
Summary
As an Account Manager specialising in premium skincare and cosmetics, I bring a strong blend of industry knowledge, client relationship management, and sales expertise. With a passion for beauty and wellness, I partner with brands and professionals to drive growth, launch new brands in the UK and troubleshoot existing accounts. I enhance product visibility, and deliver tailored solutions that meet market needs.
My experience spans managing key accounts, launching new product lines, coordinating with marketing and training teams, and analysing sales performance to maximise results. I thrive in building long-term partnerships and ensuring clients receive exceptional service while aligning with brand identity and customer expectations.
Proactive and detail-orientated individual with excellent time management and communication skills. I'm a friendly, motivated and hardworking team player. Comfortable in fast-paced environments and willing to take on a new challenges.
Overview
20
20
years of professional experience
Work history
Account Manager
Galderma
London
2025.07 - Current
- Working alongside Medics and HCP's within Medical Skincare
- Secured new business partnerships by delivering impactful presentations to potential clients and congress.
- Facilitated training sessions, enhancing skills of junior team members.
- Monitored competitor activity to maintain market advantage.
- Resolved client issues swiftly, ensuring high satisfaction levels.
- Nurtured client relationships through regular on-site visits and meetings.
- Handled customer concerns effectively to promote loyalty.
- Increased client satisfaction by implementing strategic account plans for growth.
- Trained and mentored new account representatives to ensure exceptional service.
Regional Business Manager
Acre Pharmacy, Noon Aesthetics
South East UK
2024.08 - 2025.07
- Devised successful marketing campaigns for brand recognition enhancement.
- Travelled extensively around the region, understood unique market demands.
- Negotiated profitable contracts with key industry partners.
- Analysed market trends, formulated strategic business plans accordingly.
- Developed strong relationships with clients by fostering clear communication and understanding their needs.
- Handled crisis situations effectively, maintained stability under pressure.
- Implemented innovative strategies to boost product visibility and market share.
- Identified new business opportunities for increased regional growth.
Business Development Manager
Clever Beauty
London
2023.02 - 2024.07
- Managing a portfolio of existing accounts as well as introducing medical skincare Jan Marini and Jane Iredale skincare makeup brands to new stockists within the South East.
- Contacted and converted leads into accounts with meetings, in house product demonstration/training and continued education.
- Launched new product lines with strong retail and marketing strategy.
- Closed complex, lucrative deals with new customers.
- Attended prominent industry trade shows, exhibitions and events across UK.
- Collaborated with cross-company departments, developing new strategies to capitalise on emerging customer trends.
- Generated leads to bring in new client revenue and improve bottom-line profitability.
- Growing existing accounts by developing marketing and business plans. Salon/clinic visits to deliver training.
Business Development Manager
International Institute For Anti Ageing
London
2021.11 - 2023.02
- BDM in Environ Skincare, Advanced Nutrition programme, Eventis Skin Scanner .
- Identified and closed new business opportunities through strategic networking, enhancing valuable client bases.
- Grew engagement by 20%, interaction and reputation through multi-platform campaigns for outstanding levels of client satisfaction.
- Prepared monthly sales forecast reports detailing key metrics to examine areas of improvement.
- Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
- Contacted and converted potential customers via telephone, email and in-person enquiries.
- Launched new product lines with strong retail and marketing strategy.
- Managed budgets and inventory to minimise costs and maximise profits.
Director
The Makeup Girl Business Owner
St Albans, HRT
2006.01 - 2020.01
- Business management, accounting, employing staff, implementing marketing strategies and advertising campaigns, record keeping.
- Providing impeccable customer service to an average of 100 weddings per year.
- Delivered exceptional level of service to each customer by listening to concerns and answering questions.
- Supported in improving operations and resolving issues to deliver top-notch customer service.
Trainer & Mentor
Makeup Girl Training Td
St Albans, HRT
2010.01 - 2012.01
- Devising and having had accredited a Foundation makeup diploma with The Guild of Beauty Therapists.
- Staff training, sales & marketing responsibilities as well as - teaching students.
- Running a Limited company, running effective marketing campaigns.
- Mentoring and tutoring students.
- Resolved all issues efficiently, which in turn enhanced customer satisfaction ratings.
Education
BA Hons - Retail Design Management
London College Of Printing
Level 2 Food & Hygiene certificate (lockdown - undefined
2020
Digital Marketing Course (lockdown - undefined
Open University
2020
Diploma - Makeup Artistry
London School of Makeup & Beauty Therapy
2009
YMCA Personal Training - undefined
2008
Design
Bradford College
1996
undefined
Bradford College
1993
undefined
Belle Vue Girls School
1990
Skills
- Database management
- Marketing expertise
- Account management
- Background in marketing
- Expert in Microsoft
- Sales strategy familiarity
- Customer demographics understanding
- Campaign development experience
- Market research expertise
- Team building
- Problem-solving
Timeline
Account Manager
Galderma
2025.07 - Current
Regional Business Manager
Acre Pharmacy, Noon Aesthetics
2024.08 - 2025.07
Business Development Manager
Clever Beauty
2023.02 - 2024.07
Business Development Manager
International Institute For Anti Ageing
2021.11 - 2023.02
Trainer & Mentor
Makeup Girl Training Td
2010.01 - 2012.01
Director
The Makeup Girl Business Owner
2006.01 - 2020.01
Level 2 Food & Hygiene certificate (lockdown - undefined
Digital Marketing Course (lockdown - undefined
Open University
Diploma - Makeup Artistry
London School of Makeup & Beauty Therapy
YMCA Personal Training - undefined
Design
Bradford College
undefined
Bradford College
undefined
Belle Vue Girls School
BA Hons - Retail Design Management
London College Of Printing