ALISON FINNEGAN
Summary
Insight, data and strategy expert with over 20 years' experience of leading data-led decision-making across media and advertising. Expertise in developing insight and data programmes to inform actionable and robust strategy. Deep understanding of the media and advertising industry
Overview
22
22
years of professional experience
Work history
Founder
Kenswick Consulting
2022.09 - Current
- Executive-level insight and data strategy consultant working with media and event organisations to deliver sustainable growth through customer-led decision making.
Insight and Commercial Marketing Director
Immediate Media
2008.09 - 2022.04
- Insight and data lead across all divisions for Immediate's 70+ magazine and online brands.
- Informed strategy decision across advertising, data, content, subscriptions and advertising.
- Company lead on identifying trends and thought leadership
- Commercial marketing lead working with media agencies, advertising clients and industry trade bodies.
Strategic Planning & Ad Communications Manager
Guardian News and Media
2006.07 - 2008.09
- Strategic input into all areas of insight across commercial areas of GNM
- Management of strategic cross media planning projects across ad planning and advertising sales teams
- Developed and managed ad communications strategy across all GNM products
Trade Marketing and Strategy Manager
Fairfax Media
2003.01 - 2006.01
- Management of team delivering insight projects to inform strategy across flagship newspapers The Australian Financial Review, The Sydney Morning Herald, The Sun-Herald, four inserted magazine titles and one newsstand / subscription magazine title
- Setting insight and commercial communications strategy
- Management of relationships with media and creative agencies to ensure effective communications platform for all titles
Education
Business sustainability management
Cambridge Institute For Sustainable Leadership
Cambridge 2024.02 - 2024.04
Integral Leadership - Leadership
Institute of Leadership And Management
11.2014
Bachelor of Arts - English Literature
University of North London
1993
Skills
- Insight programme design and delivery
- Quantitative and qualitative research
- Strategy development and application
- Translating research and data insight into real business needs
- B2B marketing planning and implementation
- Deep experience of media sector
- Collaboration and team work
- Team leadership
- Storytelling
- Report writing
- Project budgeting
- Sustainability
Timeline
Business sustainability management
Cambridge Institute For Sustainable Leadership
2024.02 - 2024.04
Founder
Kenswick Consulting
2022.09 - Current
Insight and Commercial Marketing Director
Immediate Media
2008.09 - 2022.04
Strategic Planning & Ad Communications Manager
Guardian News and Media
2006.07 - 2008.09
Trade Marketing and Strategy Manager
Fairfax Media
2003.01 - 2006.01
Integral Leadership - Leadership
Institute of Leadership And Management
Bachelor of Arts - English Literature
University of North London