Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Yanan Li

Ph.D. Student In Marketing Research
Manchester

Summary

As a PhD student and quantitative researcher in digital marketing, fully passionate about Fashion Marketing & Luxury Digitalisation. Currently focusing on the research on the potentials of live-streaming commerce in the luxury industry and luxury consumer behaviours.

As a fashion lover, actively exploring different opportunities and various job roles related to the fashion&luxury industry in both academia and industry.

Overview

10
10
years of professional experience
9
9
years of post-secondary education
2
2
Certifications
3
3
Languages

Work History

Sale Assistant (Part-time)

Sandro (SMCP)
8 2021 - Current
  • Providing excellent service and delivering luxury experience to customers from all over the world
  • Meeting sales challenges to achieve KPIs and targets
  • Building up and maintaining good relationships with customers
  • Supporting seasonal and occasional promotion events
  • Applying visual merchandising guidelines
  • Participating in a neat organisation of the stock and its control
  • Assisting in-store operational works regarding inventory, daily/weekly reports and etc
  • Continuously developing product knowledge and customer service skills by participating in digital learning

Academic Writing Tutor (Part-time)

UKSE
05.2021 - 11.2023
  • Tutoring students online in Marketing and Business Management
  • Assisting undergraduate and postgraduate students in academic writing, including course assignments, research proposals and dissertations.

Marketing Assistant

STUART WEITZMAN (COACH)
07.2019 - 12.2019
  • Dealt with regular operational work, such as weekly/monthly reports, project data consolidation, PO tracking, PR samples organizing, partnership maintenance and etc
  • Assisted Marketing Director with logistic work, such as flight and hotel bookings, meeting records, expense reimbursement and etc
  • Liaised with internal and external cooperative partners, such as third-party vendors
  • Engaged in the brand marketing initiatives planning and implementation, such as SW pop up store opening and SW and Vogue Private Dinner at Shanghai Plaza6, etc
  • Engaged in the planning and implementation of 25 seasonal offline marketing events, such as SW FW19 and SS20 Trunk Show, and CNY events, etc
  • Engaged in social media platform operation, such as content creation on WeChat official account

Waitress (Part-time)

A Chinese Food Stall
02.2018 - 11.2018
  • Served local customers and tourists from all over the world

English tutor (Part-time)

An Early Years Education Institute
03.2014 - 06.2016
  • Taught English writing and speaking courses to kids aged 6-13
  • Communicated with parents
  • Assisted in marketing promotional events

Education

Ph.D. - Marketing, Retail And Tourism

Manchester Metropolitan University
Manchester, United Kingdom
05.2020 - Current

Master of Science - International Fashion Retailing

University of Manchester
Manchester, United Kingdom
05.2017 - 05.2018

Bachelor of Science - Information Management and Information System

Institute of Disaster Prevention
Beijing, China
05.2013 - 05.2017

Skills

SPSS/SmartPLS/SQL Server

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Certification

Google Analytics

Timeline

Academic Writing Tutor (Part-time)

UKSE
05.2021 - 11.2023

Ph.D. - Marketing, Retail And Tourism

Manchester Metropolitan University
05.2020 - Current

Marketing Assistant

STUART WEITZMAN (COACH)
07.2019 - 12.2019

Waitress (Part-time)

A Chinese Food Stall
02.2018 - 11.2018

Master of Science - International Fashion Retailing

University of Manchester
05.2017 - 05.2018

English tutor (Part-time)

An Early Years Education Institute
03.2014 - 06.2016

Bachelor of Science - Information Management and Information System

Institute of Disaster Prevention
05.2013 - 05.2017

Sale Assistant (Part-time)

Sandro (SMCP)
8 2021 - Current

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Yanan LiPh.D. Student In Marketing Research