WADHAH AL DHAHERI

British citizen and committed academic with professional roots in business ownership, digital marketing, and higher education. Currently pursuing a PhD at Teesside University titled “Developing a Best Practice Framework for AI Adoption in Online Marketing Business”, I bring practical industry knowledge combined with current academic expertise. I have experience delivering lectures across Business and Engineering Schools, covering subjects including Economics and Risk Management. A creative educator and strategic thinker with a strong commitment to innovative, inclusive, and career-focused learning environments.

• Founder & Director, GYMCAMEL LTD, Middlesbrough, UK, 01/2019, Present, Launched and scaled a successful sportswear and e-commerce business, Developed digital and offline marketing strategies using customer data analytics, Led business planning, product development, supplier relations, and payroll, Delivered brand positioning aligned with sustainable growth, Created training for customer service staff and operational teams
• Marketing & Communications Consultant, Arab Tarif Contracting Est, Riyadh, Saudi Arabia, 01/2016, 01/2019, Created and implemented corporate communication strategies, Managed media relationships, press content, and brand reputation campaigns