Viviana Santiesteban
London,United Kingdom
Summary
Accomplished Digital Media Expert with extensive experience in digital communication strategy and social media strategy, enhancing brand reputation for leading organisations such as Enel Group and LLYC. Proven track record in designing and implementing successful digital media campaigns, managing high-quality content creation, and providing crisis management solutions. Skilled in corporate communications, with a history of coordinating cross-departmental efforts to engage stakeholders and successfully achieve goals.
Overview
17
17
years of professional experience
Work History
Digital Media Expert
Enel Group
Bogotá
08.2019 - 04.2026
- Designed and implemented strategies on digital media channels to improve Enel Colombia and Central America's reputation.
- Oversaw the creation of high-quality content, including blogs, social media posts, podcasts, and videos, to engage online audiences with energy generation and distribution content.
- Used social media analytics tools by evaluating performance and adjusting content strategy to meet business objectives.
- Provided crisis management solutions, minimising negative impact on company reputation.
Corporate Communications Coordinator
Canal Trece Colombia
Bogotá
01.2017 - 08.2019
- Designed strategy and guidelines for external and internal communications to strengthen the channel's reputation.
- Organised successful campaigns across external and internal media to rebrand and position the channel, and its TV shows.
- Crafted communication and public relations strategies aimed at engaging stakeholders to form alliances that help us reach new audiences.
Digital Communications Specialist
RTVC, Sistema de Medios Públicos de Colombia
Bogotá
01.2014 - 01.2017
- Coordinated cross-departmental digital content creation to position the corporate brand, its TV channels, and radio stations.
- Managed daily content creation, posting, and community engagement on the website and social media to foster a positive online presence for the public media system.
- Prepared communication projects to promote new TV and radio shows.
Online Reputation Consultant
LLORENTE & CUENCA
México DF
10.2013 - 01.2014
- Managed personal branding for clients, including maintaining a professional, active social media presence.
- Designed and executed targeted online advertising campaigns using platforms such as Google Ads, Facebook Ads, and others to increase lead generation.
- Conducted regular audits of social media channels to identify opportunities for improvement for the agency's clients.
Digital communications consultant
LLYC
Bogotá
03.2010 - 10.2013
- Monitored social media for brand mentions and relevant conversations of the clients, engaging appropriately to boost brand presence and identify reputation risks.
- Assisted social media management with large projects, covering live events and ongoing community management.
- Managed online content using best practices in SEO to improve search rankings.
- Led website redesign projects, improving user experience and interface aesthetics for enhanced visitor engagement.
Internship at media team - Andicom
CINTEL
Bogotá
06.2009 - 12.2009
- Created and managed multiple social media platforms, including Facebook, Twitter, and YouTube, to enhance Andicom Summit visibility.
- Drafted press releases and blog posts to enhance company's public image and brand awareness.
Education
Master of Arts (M.A.) - Digital journalism and communication
Universidad de La Sabana
Bogotá01-2016
Post-graduate - Organizations, Social Responsibility and Development
Universidad de Los Andes
Bogotá01-2011
Bachelor of Arts - Journalism & Communication
Universidad de La Sabana
Bogotá01-2010
Diploma - Business management
INALDE Business School
Bogotá09-2023
Skills
- content creation
- digital media strategy
- social media analytics
- crisis management
- public relations
- digital marketing
- SEO optimization
- Podcast production
Languages
Spanish
First Language
English
Advanced
C1
Hobbies and interests
- 'En el corazón de la energía' video podcast (Production and host) https://www.youtube.com/@EnelColombia/podcasts
- Hola F1 Podcast: independent project to talk about my passion for Formula 1 (@HolaF1podcast on social media and Spotify).
Timeline
Digital Media Expert
Enel Group
08.2019 - 04.2026
Corporate Communications Coordinator
Canal Trece Colombia
01.2017 - 08.2019
Digital Communications Specialist
RTVC, Sistema de Medios Públicos de Colombia
01.2014 - 01.2017
Online Reputation Consultant
LLORENTE & CUENCA
10.2013 - 01.2014
Digital communications consultant
LLYC
03.2010 - 10.2013
Internship at media team - Andicom
CINTEL
06.2009 - 12.2009
Master of Arts (M.A.) - Digital journalism and communication
Universidad de La Sabana
Post-graduate - Organizations, Social Responsibility and Development
Universidad de Los Andes
Bachelor of Arts - Journalism & Communication
Universidad de La Sabana
Diploma - Business management
INALDE Business School