Summary
Overview
Work history
Education
Skills
Affiliations
Languages
Timeline
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Deborah Ameh

Nottingham,Nottinghamshire
Deborah Ameh

Summary

Savvy Digital and Social Media Marketing Expert with experience delivering engaging high-performing multi-platform campaigns. Adaptable skills in photo, video and written content creation tailored to individual brand and audience requirements. Achieves engagement and conversion targets through strategic planning and delivery. Creatively driven to increase brand awareness and online presence through creative and trend-forward content. Manages diverse platforms to help clients achieve organic and sustainable growth. Collaborative team player with a passion for driving client success.

Overview

17
years of professional experience
7
years of post-secondary education

Work history

HILLTOP SOCIAL LTD
Nottingham, Nottinghamshire

Digital/Social Media Marketing Lead
06.2019 - Current

Job overview

  • Performed detailed market and competitor analyses to inform digital marketing strategy.
  • Executed digital communications plan across multiple digital channels, achieving consistent branding and messaging.
  • Brainstormed to generate original online campaign ideas, innovative social engagement strategies and compelling digital content.
  • Facilitated timely delivery of on-brand social media engagement, content and strategy.
  • Generated organic and paid social marketing campaigns across leading platforms to meet clients' business needs and goals.
  • Managed key digital channels, including YouTube and TikTok content development, Google, Facebook and Instagram Ads.
  • Interacted with clients daily, updating them on projects and new developments.
  • Operated paid advertising campaigns through the utilisation of social platform ad managers.
  • Curated content calendars across all social platforms, producing multiple posts on behalf of clients weekly.
  • Capitalised on brand management and engagement opportunities via monitoring of social networks and tools.
  • Developed influencer and UGC campaigns to generate new leads and revenue growth.
  • Managed several social media accounts, including Facebook, Instagram, X, TikTok and Pinterest.
  • Monitored KPIs and provided weekly, monthly and quarterly performance reporting.
  • Maintained a competitive market edge with fresh and unique content utilising trending audio and hashtags.
  • Generated innovative campaign ideas to drive audience interaction and participation.
  • Used social media analytics and Google Analytics tools to track and optimise campaigns.
  • Developed, implemented, and managed comprehensive social media marketing strategies for clients across diverse industries, ensuring alignment with their business objectives.
  • Defined and tracked key indicators (KPIs) relevant to each client's social media presence, enabling accurate measurement and assessment of campaign success.
  • Led and managed a proficient team of up to twelve members, including social media managers, graphic designers, SEO specialists, copywriters, PPC experts and social media strategists.
  • Effectively coordinated team efforts to deliver exceptional results for clients in various sectors.
  • Created compelling digital content for distribution across social platforms and websites; employing various tools including Canva, Google Suite, Adobe Creative Suite, Answer the Public and other AI-powered tools as required.
  • Created and implemented content calendars for clients using systems for real-time collaboration with clients throughout the process.
  • Cultivated a robust network of social media professionals and influencers to leverage collaborations and partnerships, amplifying brand reach and impact.
  • Developed comprehensive reports showcasing campaign performance, key updates, and actionable recommendations.
  • Drove website traffic by writing witty and creative social media content and blog posts.
  • Developed and implemented overarching social media strategies, informing decision-making on future campaigns.
  • Evaluated Google Ads campaigns against ROI and KPI targets and identified opportunities for further growth and improvement.
  • Identified areas for content improvement by monitoring competitor social media activity and trends.
  • Maintained brand values, verifying consistent copy and visual tone in line with brand guidelines.
  • Suggested and implemented new promotions to increase brand awareness.
  • Adapted social media plan based on market research and customer data.
  • Produced photo and video content with excellent editing skills.
  • Monitored market and customer trends to capitalise on marketing opportunities.
  • Optimised content using keywords and targeted publication times to maximise engagement.
  • Engaged paid and unpaid online marketing opportunities to reach new and target audiences.
  • Evaluated social media insights to improve reach during and after campaign delivery.
  • Onboarded social media influencers to raise awareness of client products and services within target demographics.
  • Executed campaigns within time and budget constraints to achieve excellent client satisfaction.

Freelance (various clients)
Lagos, Nigeria

Social Media Manager
06.2019 - 09.2021

Job overview

  • Owned responsibility for key accounts, including B2C and B2B clients.Increased Instagram engagement through strategic interaction with hashtags and follower comments.
  • Engaged consistently with the Instagram community via direct messages to promote loyalty.
  • Managed social media content, boosting profile views through target audience engagement.
  • Operated paid advertising campaigns through the utilisation of social platform ad managers.
  • Maintained a competitive market edge with fresh and unique content utilising trending audio and hashtags.
  • Capitalised on brand management and engagement opportunities via monitoring of social networks and tools.
  • Monitored KPIs and provided weekly, monthly and quarterly performance reporting.
  • Monitored social content and engaged with commenters using brand voice.
  • Facilitated timely delivery of on-brand social media engagement, content and strategy.
  • Curated content calendars across all social platforms, producing several posts weekly.
  • Used social media analytics tools to track and optimise campaigns.
  • Developed influencer and UGC campaigns to generate new leads and revenue growth.
  • Curated content calendars across all social platforms, producing multiple posts on behalf of clients weekly.
  • Managed several social media accounts, including Facebook, Instagram, X, TikTok and Pinterest.
  • Monitored KPIs and provided weekly, monthly and quarterly performance reporting.
  • Developed, implemented, and managed comprehensive social media marketing strategies for clients across diverse industries, ensuring alignment with their business objectives.
  • Demonstrated expertise in leveraging digital marketing tools such as Google Suite, Buffer, Hootsuite, Social Pilot, Sendible, Later, and Planoly to streamline operations and optimize campaign performance.

Aberdeen City Council
Aberdeen, Aberdeen City

Assistant People & Organisational Development Advisor
05.2016 - 04.2019

Job overview

  • Managed employee development programme across the entire organisation.
  • Acted as the main point of contact for learning and development queries across the organisation.
  • Contributed to the design and development of the Digital Skills and Capabilities learning suite.
  • Marketed available training to employees and provided necessary information about sessions.
  • Monitored the success and progress of employees and provided additional assistance in areas requiring improvement.
  • Created training needs assessments to identify skills and knowledge gaps.
  • Implemented innovative training methods through simulations, role-plays and gamification to maximise overall employee engagement.
  • Tracked training outcomes through consistent collection of KPI data ad participant feedback.
  • Cultivated inclusive and engaging learning environment to deliver comprehensive training programmes.
  • Aligned training programmes with corporate objectives, meeting established metrics to drive growth.
  • Boosted employee performance, developing plans to facilitate cross-training between departments and roles.
  • Improved revenue by evaluating current processes and implementing efficiencies to reduce costs.
  • Liaised with trainees to answer questions, resolve issues and escalate special circumstances to management.
  • Reported on training program needs and challenges, collaborating with management to address improvements.
  • Assessed instructional effectiveness, analysing data to determine impact of training on company KPIs.

Accrete Petroleum Ltd
Aberdeen, Aberdeen City

Training Coordinator
09.2012 - 12.2014

Job overview

  • Participate in creating and implementing training programs.
  • Maintain training records (e.g Trainee lists, schedules, attendance sheets).
  • Book thevenue and ensure they're properly set up.
  • Prepare and disseminate material (e.g
  • Instructional notes, feedback forms).
  • Act as a point-of-contact for vendors and participants.
  • Handle accounts receivable and ensure invoices are paid.
  • Resolve issues as they arise onsite.
  • Submit reports on training activities and results.
  • Recommend improvements or new programs.
  • Ensure employees and vendors follow established policies.

CENTRICA
Leeds, Yorkshire

Customer Service Advisor
01.2010 - 01.2012

Job overview

  • Handled high-volume calls to address customer inquiries and concerns.
  • Increased customer satisfaction by resolving issues.
  • Promoted continuous improvement by problem-solving and sharing suggestions to optimise team operations.
  • Carried out day-to-day duties accurately and efficiently.
  • Successfully delivered on tasks within tight deadlines.
  • Completed customer orders with speed and accuracy.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Applied positive customer service approach to increase satisfaction levels.

Intercontinental Bank Plc
Lagos, Nigeria

Entry Level Marketing Executive
01.2007 - 01.2009

Job overview

  • Leveraged strategic networking to create new business opportunities.
  • Generated Key Performance Indicator reporting to drive better performance.
  • Displayed energy and enthusiasm in a fast-paced environment.
  • Increased customer satisfaction by resolving issues.
  • Applied a positive customer service approach to increase satisfaction levels.
  • Boosted customer satisfaction scores through fast and knowledgeable issue resolution.
  • Provided customers with outstanding service, extending relationships for future business opportunities.
  • Orchestrated executive-level communication strategies, enhancing corporate reputation and stakeholder relationships.

Education

Imperial College Business School
London

Professional Certificate from Digital Marketing
11.2021 - 05.2022

University of Leeds
Leeds

Masters of Science from Bioscience
09.2009 - 08.2010

University of Lagos
Lagos, Nigeria

Bachelors of Science from Biology
09.2001 - 12.2006

Skills

  • Team/Agency management
  • Digital strategy, planning & forecasting
  • Content creation, development & publishing
  • Video marketing & PR
  • Website management & content MVP
  • CRM/DMP/Email campaigns
  • Graphic creation
  • Canva
  • Influencer strategy
  • Campaign A/B testing
  • Digital display marketing
  • Google Analytics tracking
  • B2B social media campaigning
  • Image optimisation
  • Social analytics and reporting
  • UGC Instagram campaigns
  • Content publishing tools
  • Google Ads
  • Copy development
  • Social listening
  • Audience building techniques
  • Twitter Analytics
  • Community engagement management
  • Profile optimisation
  • Paid social media marketing
  • Hashtag monitoring
  • Creative paid media (PPC/Paid Social)
  • Content creation
  • Social strategy development
  • Digital advertising management
  • Social platform management
  • Google Analytics
  • LinkedIn Marketing
  • Facebook & Instagram Marketing
  • Key audience analysis
  • AI Marketing
  • Leadership
  • Team building
  • Google Workspace

Affiliations

  • Digital Marketing Institute (DMI)
  • The Chartered Institute of Marketing (CIM)

Languages

English
Master or proficient
C2
French
Elementary
A2
Yoruba
Master or proficient
C2

Timeline

Imperial College Business School

Professional Certificate from Digital Marketing
11.2021 - 05.2022

Digital/Social Media Marketing Lead

HILLTOP SOCIAL LTD
06.2019 - Current

Social Media Manager

Freelance (various clients)
06.2019 - 09.2021

Assistant People & Organisational Development Advisor

Aberdeen City Council
05.2016 - 04.2019

Training Coordinator

Accrete Petroleum Ltd
09.2012 - 12.2014

Customer Service Advisor

CENTRICA
01.2010 - 01.2012

University of Leeds

Masters of Science from Bioscience
09.2009 - 08.2010

Entry Level Marketing Executive

Intercontinental Bank Plc
01.2007 - 01.2009

University of Lagos

Bachelors of Science from Biology
09.2001 - 12.2006

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Deborah Ameh